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Winner
The Roku Smart TV 2025 Select Series is a solid choice if you're looking for a 43-inch 4K TV with sharp picture quality and vibrant colors, thanks to its 4K resolution and HDR10 support. The 120 Hz refresh rate means the picture will be smooth, which is great for watching fast-moving scenes in sports or action movies. This TV runs on Roku’s smart platform, giving you easy access to over 500 channels, including many free options, and an intuitive home screen that lets you customize your viewing experience. Connecting to Wi-Fi is simple, and the wireless soundbar that comes with it is designed to work perfectly with the TV, offering clearer dialogue and better volume control, which helps if you watch late at night or want to avoid loud commercials. The soundbar can be placed on a table or wall-mounted, offering flexibility for your room setup.
The TV’s display technology is LCD, which is common and reliable, though it might not offer the deepest blacks compared to OLED screens. LCD screens typically have decent but not the best viewing angles, so colors may shift if viewed far off-center. The Roku Smart Picture feature improves image quality by adjusting settings automatically, which is helpful if you don’t want to fiddle with picture controls yourself. Setup is straightforward, making it a convenient option for most users.
This TV is suited for someone wanting a clear, colorful screen with strong smart features and simple sound upgrades without the fuss of complicated setup or extra equipment. However, while the soundbar adds good audio support for a TV of this size, it’s not a full surround sound system, so audiophiles might want to look elsewhere.
The Insignia 43" Class F50 Series is a solid choice if you’re looking for a 43-inch 4K TV with smart features at a good price. It offers true 4K Ultra HD resolution, which means you get sharp and clear images with four times the detail of regular HD. The HDR10 support enhances the picture by making colors more vivid and contrast deeper, so bright scenes and dark areas both look better. Its refresh rate is 60 Hz, which is standard for TVs in this size and price range, handling everyday TV watching and streaming smoothly, though it’s not the best for very fast-paced gaming or sports.
The smart TV platform is Fire TV, giving you easy access to major streaming services like Netflix, Prime Video, Disney+, and more, plus thousands of free movies and shows through ad-supported apps. It also works as a smart home hub, letting you control compatible devices and use features like Apple AirPlay for streaming from your Apple devices. On connectivity, it has plenty of ports including 3 HDMI inputs, USB, Ethernet, and supports Wi-Fi and Bluetooth, so connecting gaming consoles, sound systems, or a wired internet connection is straightforward.
Audio-wise, it uses DTS Virtual-X technology, which tries to create a more immersive surround sound experience from the TV speakers, and it supports HDMI eARC for better sound quality if you connect an external soundbar. One possible drawback is the viewing angle, which is typical for LED TVs in this range—it’s best viewed straight on, as picture quality can degrade if you watch from the side. Also, while the 60 Hz refresh rate is fine for most content, those wanting ultra-smooth motion for sports or gaming might notice some limitations. This Insignia model serves well for everyday streaming, casual gaming, and smart home use, offering good picture quality and sound for its price and size.
The TCL 43-Inch Class S5 UHD 4K LED Smart TV is a solid option for those seeking a high-quality television in a compact size. Its 4K UltraHD resolution offers stunning detail, which is four times that of a 1080p Full HD TV, ensuring a crisp and clear viewing experience. The inclusion of HDR PRO+ with Dolby Vision and multiple HDR formats like HDR10+ and HLG enhances contrast and color accuracy, providing vibrant and lifelike images. This TV is equipped with a Motion Rate of 240 and MEMC Frame Insertion, which improves motion clarity, making it suitable for fast-paced content like sports and action movies. The refresh rate is 60 Hz, which is standard but adequate for most viewing needs. However, it’s not ideal for high-end gaming where higher refresh rates are preferred.
The built-in Fire TV offers seamless access to a vast array of streaming services, live TV, and video games, making it highly versatile. Smart TV features are robust, including Alexa built-in with voice remote and Apple AirPlay 2 compatibility, allowing easy control and connectivity with other Apple devices. Connectivity options are plentiful with Bluetooth, Wi-Fi, USB, Ethernet, and HDMI, ensuring you can easily link all your external devices.
Audio quality is another strong suit, with Dolby Atmos providing immersive spatial audio and DTS Virtual:X offering 3D sound from the TV’s built-in speakers. Enhanced Dialogue Mode ensures clear voice quality, beneficial for dialogue-heavy content. Viewing angle is generally good, although the high brightness LED backlight and enhanced color tech ensure a good picture even in brightly lit rooms. The TV’s design is sleek with a bezel-less display, and its lightweight build makes it easy to mount or place in any room. The TCL S5 series is a well-rounded TV, particularly suited for general home entertainment and casual gaming.
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