10 Best 43 Inch Smart Tvs 2025 in the United States

The Toshiba 43-inch C350 Series is a solid choice if you want a 4K UHD smart TV with a good mix of modern features. Its 4K resolution means you get sharp and clear images, which makes watching movies and shows more enjoyable compared to standard HD TVs. It runs on Fire TV, a user-friendly platform that puts popular streaming apps right on the home screen, so you can find your favorite content quickly without extra hassle. The TV supports Dolby Vision HDR and Dolby Atmos sound, which enhances picture brightness, color, and depth, as well as immersive audio—this combination helps create a more cinematic experience in your living room.

With a 60 Hz refresh rate and gaming-friendly features like Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), it can handle casual gaming well, though it may not satisfy hardcore gamers looking for ultra-smooth motion or very high refresh rates. Connectivity is straightforward with built-in Wi-Fi, allowing easy access to streaming without extra devices. The LED design keeps the TV slim and modern, but the 60 Hz panel is standard rather than high-end. Sound quality is boosted by Dolby Atmos, but as with many flat TVs, external speakers might still improve the experience if you want richer audio.

This Toshiba TV is well suited for users who want a reliable, easy-to-use 4K smart TV with solid picture and sound for movies, shows, and light gaming, without stepping up to more expensive or complex models.

The Insignia 43" F50 Series Smart Fire TV offers a solid option for those looking for a 4K smart TV around this screen size. Its 4K Ultra HD resolution with HDR10 support delivers vibrant colors and sharp contrast, making movies and shows visually appealing. The refresh rate of 60 Hz is standard for TVs in this range, providing smooth enough motion for everyday viewing but might not satisfy gamers seeking higher refresh rates for fast-paced action. Powered by Fire TV, it gives easy access to popular streaming apps like Prime Video, Netflix, and Disney+, plus a wide range of free content through ad-supported channels.

Its smart home features, including Alexa voice remote and compatibility with devices like smart lights and cameras, add convenience if you use smart home gadgets. Connectivity is versatile with three HDMI ports, USB, Bluetooth, Wi-Fi, and support for HDMI eARC, which helps deliver better sound quality when connected to external audio systems. Speaking of sound, DTS Virtual-X offers immersive audio, though built-in TV speakers usually can't match standalone sound systems.

The TV’s design is simple and functional, with a slim profile and wall-mount compatibility, but it weighs about 25 pounds, so mounting should be done carefully. Parental controls are a handy addition for families. While the Insignia F50 series isn’t the most premium in design or features, it balances picture quality, smart features, and connectivity well for its price, making it a good fit for users wanting a straightforward 43-inch smart TV mainly for streaming and casual viewing rather than high-end gaming or audiophile setups.

The Hisense 43" E6 Cinema Series QLED Smart TV offers excellent picture quality for its size, thanks to its QLED technology that produces vibrant, lifelike colors and deep blacks. Its 4K resolution and wide color gamut provide sharp and rich visuals, while the AI 4K Upscaler enhances lower-resolution content. The TV supports a wide range of HDR formats, including Dolby Vision and HDR10+, which boost brightness and contrast for a more immersive viewing experience.

With a 60 Hz refresh rate combined with AI Smooth Motion and MEMC technology, motion blur is reduced, making fast scenes clearer, although it may not be as smooth as higher refresh rate TVs preferred by serious gamers. The Fire TV platform is intuitive and user-friendly, offering easy access to popular streaming apps and Alexa voice control via the remote, enhancing smart TV usability. Connectivity options such as Bluetooth, HDMI, USB, and WiFi 6 support ensure stable wireless connections and compatibility with many devices. Sound is enhanced by Dolby Atmos, delivering immersive audio, though the built-in speakers on 43-inch TVs generally do not replace a dedicated sound system.

The design is sleek and modern, featuring a slim profile and an AI light sensor that automatically adjusts brightness to suit your room’s lighting, saving energy and reducing eye strain. While the 60 Hz refresh rate and 15-pound weight are standard for this size, they may feel less premium compared to some competitors. This model is suitable for those seeking a vivid, feature-rich 43-inch TV with strong smart capabilities and good HDR performance, ideal for general home entertainment, streaming, and casual gaming.