10 Best 43 Inch Televisions 2026 in the United States

The Amazon Fire TV 43" 4-Series is a solid choice for anyone looking for an affordable 4K UHD smart TV with good streaming capabilities. It delivers crisp 4K resolution (3840 x 2160) with HDR10 and HLG support, which means you'll get brighter, more vibrant colors compared to regular HD TVs. The 60Hz refresh rate is standard for this size and price range, making it suitable for everyday TV watching and casual gaming, though it might not be the best fit for fast-paced gaming or sports fans seeking ultra-smooth motion.

Smart TV features are a strong point here, thanks to Amazon’s Fire OS. It offers access to popular streaming apps like Netflix, Prime Video, and Disney+, plus Alexa voice control with the enhanced remote, so you can easily search or control your TV hands-free. The inclusion of AirPlay support is also handy for sharing content from Apple devices. Connectivity options are comprehensive, including 4 HDMI ports (one with HDMI 2.1 and eARC for better audio), Ethernet, Wi-Fi, Bluetooth 5.0 for headphones, and a USB port, covering most needs for connecting accessories and media devices.

Sound comes from two 8W speakers with Dolby Digital Plus support, which will handle typical viewing well but may fall short if you want richer, more immersive audio — a soundbar might be needed to boost this. The ultra-slim bezel and decent viewing angles enhance the watching experience, although the TV uses a direct LED backlight, so it may not offer the deepest blacks found in higher-end models. This Fire TV 43" 4-Series is ideal for streaming enthusiasts who want a sharp 4K picture and seamless smart features at a budget-friendly price. It’s less suitable for those wanting high refresh rates or premium sound without additional equipment.

The Toshiba 43-inch C350 Series offers solid performance for anyone looking for an affordable 4K smart TV in this size. Its 4K UHD resolution delivers sharp and clear images, with content appearing much more detailed than regular Full HD screens. Thanks to Dolby Vision HDR, the picture has richer colors and deeper contrast, making movies and shows look more lifelike. The TV runs on Fire TV, which is user-friendly and gives you quick access to popular streaming apps and Alexa voice control, making navigation easy even if you’re not tech-savvy.

The 60 Hz refresh rate is standard for this price range, and with features like Auto Low Latency Mode (ALLM) and Variable Refresh Rate (VRR), it can handle casual gaming smoothly, though hardcore gamers might notice some limits. The Dolby Atmos sound support is a nice bonus, providing better audio than typical built-in TV speakers, though it may still benefit from external speakers for the best experience. Connectivity is mostly wireless via Wi-Fi, which is convenient for streaming. Viewing angles on LED TVs are usually average, so the picture may lose some brightness or color if viewed far from center.

This Toshiba 43-inch TV is a good choice if you want an easy-to-use 4K smart TV with decent picture and sound quality, especially for streaming and casual gaming, but it’s not the best fit if you need advanced connectivity or wide viewing angles.

The Sony 43-Inch Class 4K Ultra HD BRAVIA (model K-43S30) is a solid choice for anyone looking for a smart TV around this size. It delivers sharp and vibrant 4K resolution with support for Dolby Vision HDR, which enhances colors and contrast for more lifelike images. The Triluminos Pro technology helps the TV show a wide range of colors, making movies and shows look bright and realistic. Its 60 Hz refresh rate is standard for TVs in this class, handling most fast-moving scenes fairly well, though it might not be the best if you want ultra-smooth action for sports or gaming. Speaking of gaming, this TV has special features tailored for PlayStation 5 users, such as optimized picture modes that improve your gaming experience.

The built-in Google TV system is user-friendly, giving you easy access to popular streaming apps like Netflix, Disney+, and YouTube. You can also control the TV using your voice thanks to Google Assistant, and it supports Chromecast and AirPlay 2 for convenient streaming from other devices. Connectivity options include Bluetooth, Ethernet, multiple HDMI and USB ports, which should cover most everyday needs. On the audio side, the TV uses Sony’s X-Balanced Speaker with Dolby Atmos support for clearer and richer sound than typical built-in speakers, but it may still benefit from adding a soundbar for a truly cinematic experience.

The TV’s LED panel offers good picture quality, but viewing angles can be a bit limited compared to some higher-end models, meaning the picture might look best when you’re sitting directly in front of the screen. This Sony BRAVIA performs well for everyday viewing, streaming, casual gaming, and suits those who want a dependable TV with smart features and decent sound without stepping into premium price ranges.