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10 Best All Natural Shampoos 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Rosemary and Biotin Shampoo for Thinning Hair - Vegan Volumizing Shampoo for Fine Hair with B Vitamins Argan Oil & Tea Tree Essential Oil - Paraben Silicone and Sulfate Free Vegan Formula (25 Fl Oz)

Rating
10.0
Chosen by1,210
Scalp Health
Scent

Most important from
57257 reviews

Scalp Health
A slight tingling sensation during application suggests the shampoo stimulates the scalp.
Scent
Pleasant, mild scent that isn’t overpowering, ideal for those sensitive to strong fragrances.

The Volumizing Biotin Shampoo by Maple Holistics is an all-natural option designed to combat thinning hair. Its key strength lies in the use of natural ingredients like rosemary, argan oil, and biotin, which are known for their nourishing properties. The absence of sulfates and parabens makes it a gentle option for those with a sensitive or dry scalp, potentially reducing flakiness and promoting scalp health.

Additionally, this shampoo is vegan and cruelty-free, adding to its eco-friendly credentials and appealing to those looking to make responsible choices in their beauty routines. The sandalwood scent offers a pleasant fragrance without the use of artificial colors or fragrances, though scent preference is always subjective. This product is targeted towards men and women with fine or thinning hair, aiming to provide a more voluminous look and improved hair texture.

On the downside, those with different hair types might not experience the same benefits, and the effectiveness of biotin in topical applications is still a subject of debate among experts. Additionally, while the natural ingredients are beneficial, some users might find the product's price point higher compared to conventional shampoos. For those prioritizing natural, eco-friendly ingredients and seeking a gentle, volumizing effect for fine or thinning hair, this product could be a strong contender.

Rating
10.0
Chosen by1,210
Scalp Health
Scent

Most important from
57257 reviews

Scalp Health
A slight tingling sensation during application suggests the shampoo stimulates the scalp.
Scent
Pleasant, mild scent that isn’t overpowering, ideal for those sensitive to strong fragrances.
#2

The Honest Company 2-in-1 Cleansing Shampoo + Body Wash | Gentle for Baby | Naturally Derived, Tear-free, Hypoallergenic | Citrus Vanilla Refresh, 10 fl oz

Rating
10.0
Ingredients
Hair Type Compatibility
Scent

Most important from
10212 reviews

Ingredients
Offers a gentle, tear-free formula that cleanses effectively without irritating sensitive skin or eyes.
Hair Type Compatibility
Suitable for all ages, maintaining popularity even as children grow older.
Scent
Features a subtle, naturally derived scent that is pleasant and never overpowering.
Eco-Friendliness
Free from harsh chemicals like parabens and sulfates, aligning with eco-friendly values.

The Honest Company 2-in-1 Cleansing Shampoo + Body Wash is a gentle, naturally derived product designed primarily for babies but suitable for the whole family. Its formula is tear-free and hypoallergenic, making it a good choice for sensitive skin and delicate scalps. It includes soothing ingredients like chamomile extract and aloe, which help maintain scalp health without harsh chemicals. The shampoo is free from parabens, sulfates, synthetic fragrances, and other common irritants, aligning well with eco-friendly and natural ingredient preferences.

The Citrus Vanilla Refresh scent offers a mild, pleasant fragrance made from natural botanicals and essential oils, although scent preferences can be subjective, and some might prefer the fragrance-free option for extra sensitivity. Its 2-in-1 nature (shampoo and body wash combined) adds convenience, especially for families looking to simplify bath routines. Because it is formulated for babies and sensitive skin, it may not provide the deep cleansing or conditioning benefits that some adults with oily or very dry hair might need.

The product is cruelty-free and made in the USA, which appeals to those valuing ethical and local production. If you want a gentle, natural shampoo that’s safe for all ages and supports scalp health without harsh chemicals, this is a solid pick. However, if you have specific hair care needs like heavy conditioning or treating scalp issues, you might want to explore more specialized options.

Rating
10.0
Ingredients
Hair Type Compatibility
Scent

Most important from
10212 reviews

Ingredients
Offers a gentle, tear-free formula that cleanses effectively without irritating sensitive skin or eyes.
Hair Type Compatibility
Suitable for all ages, maintaining popularity even as children grow older.
Scent
Features a subtle, naturally derived scent that is pleasant and never overpowering.
Eco-Friendliness
Free from harsh chemicals like parabens and sulfates, aligning with eco-friendly values.
#3

Puracy Shampoo & Body Wash for Children - Perfect Skin, Pure Ingredients - with 12 Fruit & Vegetable Extracts for Silky Smooth Skin, Gentle Citrus Grove Aromas, 98.8% from Mother Nature 48 Oz

Rating
9.8
Ingredients
Scent

Most important from
997 reviews

Ingredients
The clean ingredients offer confidence in its benefits for children's skin.
Scent
This product is mild and subtly pleasant-smelling, perfect for those who can't tolerate strong, perfume-like scents.

The Puracy Shampoo & Body Wash for Children is a versatile, all-natural product boasting 98.8% natural ingredients, making it a safe and gentle option for young children, including newborns and those with sensitive skin. The shampoo is packed with 12 fruit and vegetable extracts, which help to hydrate and nourish the skin, while sea salt purifies and balances. The product is pH balanced at 5.5, which is ideal for maintaining the natural health of a child's scalp and skin.

The Citrus Grove scent offers a refreshing blend of sun-ripened citrus and a hint of ocean air, which is pleasant without being overpowering. One of the standout features is its eco-friendliness: it is vegan, gluten-free, biodegradable, and free from harsh chemicals like sulfates, parabens, and petroleum-based ingredients. Additionally, it is cruelty-free and never tested on animals, aligning with ethical consumer values.

However, the product does come in a gel form, which might not be everyone's preference. It is designed to rinse out completely with just one cup of water, which is convenient but may require more water if used in excess. As it is a dual-purpose product (shampoo and body wash), some users might find it less specialized for hair care compared to dedicated shampoos. Also, at 48 oz and a weight of 3.3 pounds, the bottle is relatively large and may not be the most portable option. This product is well-suited for parents looking for a gentle, natural, and eco-friendly option for their children's bath time routine.

Rating
9.8
Ingredients
Scent

Most important from
997 reviews

Ingredients
The clean ingredients offer confidence in its benefits for children's skin.
Scent
This product is mild and subtly pleasant-smelling, perfect for those who can't tolerate strong, perfume-like scents.

Buying Guide for the Best All Natural Shampoos

Choosing the right all-natural shampoo can be a rewarding experience, as it allows you to take better care of your hair and scalp while avoiding harmful chemicals. The key to finding the best fit for you is to understand your hair type and specific needs, and then look for products that cater to those requirements. Here are some important specifications to consider when selecting an all-natural shampoo.
IngredientsIngredients are the core components of any shampoo, and in the case of all-natural shampoos, they should be derived from natural sources. This is important because natural ingredients are generally gentler on the hair and scalp, reducing the risk of irritation and long-term damage. When navigating ingredients, look for shampoos that list plant-based extracts, essential oils, and other naturally derived substances. Avoid products with synthetic fragrances, sulfates, parabens, and other harsh chemicals. Choose ingredients that address your specific hair concerns, such as moisturizing agents for dry hair or clarifying ingredients for oily hair.
Hair Type CompatibilityHair type compatibility ensures that the shampoo you choose will work well with your specific hair texture and condition. This is crucial because using a shampoo that is not suited to your hair type can lead to issues like dryness, oiliness, or lack of volume. Shampoos are often categorized for different hair types such as dry, oily, curly, straight, fine, or thick hair. To pick the right one, identify your hair type and look for shampoos that are formulated to address the unique needs of that type. For example, if you have curly hair, look for a shampoo that provides extra moisture and reduces frizz.
Scalp HealthScalp health is an important factor because a healthy scalp is the foundation for healthy hair. An all-natural shampoo should help maintain or improve the condition of your scalp without causing irritation. Look for shampoos that contain soothing and nourishing ingredients like aloe vera, tea tree oil, or chamomile. If you have specific scalp issues such as dandruff, itchiness, or sensitivity, choose a shampoo that targets these problems. For instance, tea tree oil is known for its antifungal properties and can be beneficial for dandruff.
ScentThe scent of a shampoo can enhance your overall experience and make your hair smell pleasant. This is important because a pleasing scent can boost your mood and confidence. All-natural shampoos typically use essential oils and natural extracts for fragrance, which are less likely to cause irritation compared to synthetic fragrances. When choosing a scent, consider your personal preferences and any sensitivities you might have. For example, if you prefer a calming effect, look for shampoos with lavender or chamomile. If you like a refreshing scent, citrus or mint might be more suitable.
Eco-FriendlinessEco-friendliness refers to the environmental impact of the shampoo, including its ingredients, packaging, and production processes. This is important for those who are conscious about their environmental footprint. All-natural shampoos often use biodegradable ingredients and recyclable or minimal packaging. When evaluating eco-friendliness, look for certifications such as cruelty-free, vegan, or organic. Choose products from brands that prioritize sustainability and ethical practices. This way, you can enjoy a great shampoo while also supporting the health of the planet.

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