10 Best All Natural Shampoos 2025 in the United States

The Volumizing Biotin Shampoo by Maple Holistics is an all-natural option designed to combat thinning hair. Its key strength lies in the use of natural ingredients like rosemary, argan oil, and biotin, which are known for their nourishing properties. The absence of sulfates and parabens makes it a gentle option for those with a sensitive or dry scalp, potentially reducing flakiness and promoting scalp health.

Additionally, this shampoo is vegan and cruelty-free, adding to its eco-friendly credentials and appealing to those looking to make responsible choices in their beauty routines. The sandalwood scent offers a pleasant fragrance without the use of artificial colors or fragrances, though scent preference is always subjective. This product is targeted towards men and women with fine or thinning hair, aiming to provide a more voluminous look and improved hair texture.

On the downside, those with different hair types might not experience the same benefits, and the effectiveness of biotin in topical applications is still a subject of debate among experts. Additionally, while the natural ingredients are beneficial, some users might find the product's price point higher compared to conventional shampoos. For those prioritizing natural, eco-friendly ingredients and seeking a gentle, volumizing effect for fine or thinning hair, this product could be a strong contender.

The Honest Company 2-in-1 Cleansing Shampoo + Body Wash is a gentle, naturally derived product designed primarily for babies but suitable for the whole family. Its formula is tear-free and hypoallergenic, making it a good choice for sensitive skin and delicate scalps. It includes soothing ingredients like chamomile extract and aloe, which help maintain scalp health without harsh chemicals. The shampoo is free from parabens, sulfates, synthetic fragrances, and other common irritants, aligning well with eco-friendly and natural ingredient preferences.

The Citrus Vanilla Refresh scent offers a mild, pleasant fragrance made from natural botanicals and essential oils, although scent preferences can be subjective, and some might prefer the fragrance-free option for extra sensitivity. Its 2-in-1 nature (shampoo and body wash combined) adds convenience, especially for families looking to simplify bath routines. Because it is formulated for babies and sensitive skin, it may not provide the deep cleansing or conditioning benefits that some adults with oily or very dry hair might need.

The product is cruelty-free and made in the USA, which appeals to those valuing ethical and local production. If you want a gentle, natural shampoo that’s safe for all ages and supports scalp health without harsh chemicals, this is a solid pick. However, if you have specific hair care needs like heavy conditioning or treating scalp issues, you might want to explore more specialized options.

The Aveda Shampure Nurturing Shampoo & Conditioner Duo is an all-natural hair care product designed to cater to all hair types. One of its notable strengths is its 95% naturally derived ingredients, ensuring that it is free from artificial colors and silicone, which can be beneficial for those seeking a more natural hair care routine. The inclusion of Abyssinian oil helps in gently cleansing and providing long-lasting nourishment, making your hair feel light and healthy.

Additionally, the signature calming aroma, composed of 25 pure flower and plant essences, offers a pleasant and soothing scent that can enhance your hair-washing experience. The product is also eco-friendly, in line with the broader Aveda brand ethos, which emphasizes sustainability and minimal environmental impact.

However, while the product is marketed as suitable for all hair types, individuals with very specific hair care needs, such as extremely dry or oily hair, might require more specialized products. The absence of silicone means it might not provide the same level of smoothness or frizz control that some users might expect from traditional shampoos. Additionally, the price point could be higher compared to other more conventional shampoos and conditioners, which could be a consideration for budget-conscious buyers. This duo is ideal for those looking for a nourishing, natural, and eco-friendly hair care solution with a delightful scent, though it may not cater to highly specific hair concerns.