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10 Best Eyelash Mascaras 2025 in the United States

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Our Top Picks

#1

Winner

Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara – Instant Volume, Length & Lift – Smudge-Proof, 24H Wear, Lengthening Mascara, Travel Size – Black Mascara

Rating
10.0
Chosen by1,182
Formula
Brush Type

Most important from
7990 reviews

Formula
This mascara stays in place without flaking or smudging, even for those who don't wear makeup daily.
Brush Type
The curved wand ensures easy application and helps achieve a nice look effortlessly.

The Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara is a travel-sized beauty essential designed for those seeking instant volume, length, and lift for their lashes. The lightweight gel formula ensures that lashes remain soft and feathery without any flaking or smudging throughout the day. The mascara's unique dual-sided, curved wand with 360 micro-bristles effectively grabs and coats each lash from root to tip, ensuring even the shortest lashes are volumized and lengthened.

This makes it particularly suitable for users who want a dramatic, fanned-out lash look that lasts up to 24 hours without clumping. The rich black color enhances the intensity of the lashes, making eyes appear more open and awake. However, it’s worth noting that the product works best when paired with the Cils Booster XL Eyelash Primer for even more amplified results. Removal is also straightforward with the recommended Bi-Facil Double Action Eye Makeup Remover. While the mascara performs well in terms of longevity and ease of removal, some users may find the need for additional products (like the primer and remover) a slight inconvenience.

Rating
10.0
Chosen by1,182
Formula
Brush Type

Most important from
7990 reviews

Formula
This mascara stays in place without flaking or smudging, even for those who don't wear makeup daily.
Brush Type
The curved wand ensures easy application and helps achieve a nice look effortlessly.
#2

Lancôme Définicils Defining & Lengthening Mascara – Lengthen & Define Lashes – Vitamin B5 Enriched – Smudge and Clump-Free, Non-Flaking Formula – Gentle for Sensitive Eyes – Black Mascara

Rating
8.8
Formula
Color
Longevity

Most important from
5349 reviews

Formula
The brush and formula work together to create a beautifully natural look with a 'just right' dramatic pop.
Color
This mascara is the perfect black, lengthens my lashes like no other, and never clumps or flakes.
Longevity
Stays on well all day and one tube lasts for two months with everyday use.
Ease of Removal
Extends and thickens eyelashes while being easy to apply and remove.

The Lancôme Définicils Mascara is designed for those seeking natural-looking lashes with added definition and length. The formula contains panthenol and vitamin B5, which condition the lashes while preventing clumping, ensuring a smooth application from root to tip. The black color is suitable for everyday wear, giving a noticeable but subtle enhancement to your lashes.

The fine, comb-like brush is a standout feature, ensuring each lash is coated evenly without excess product, which is ideal for a gradual, natural look. Longevity is one of its strengths, as it promises long wear without budging or flaking, making it reliable for all-day use. Additionally, it is fragrance-free and ophthalmologist-tested, making it safe for sensitive eyes and contact lens wearers.

On the downside, users might find that its natural look might not be dramatic enough for those who prefer a more voluminous or intense lash effect. Also, while the mascara is designed to be long-lasting, it might require a bit more effort to remove fully at the end of the day despite not being a waterproof formula. This mascara is best suited for individuals who prioritize a refined, clean lash look over dramatic volume and for those who value conditioning benefits in their mascara.

Rating
8.8
Formula
Color
Longevity

Most important from
5349 reviews

Formula
The brush and formula work together to create a beautifully natural look with a 'just right' dramatic pop.
Color
This mascara is the perfect black, lengthens my lashes like no other, and never clumps or flakes.
Longevity
Stays on well all day and one tube lasts for two months with everyday use.
Ease of Removal
Extends and thickens eyelashes while being easy to apply and remove.
#3

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

Rating
8.8
Formula
Brush Type
Longevity

Most important from
170909 reviews

Formula
This mascara both volumizes and emphasizes the length beautifully with one coat.
Brush Type
The wand is great, reaching every lash without smears on the eye lids.
Longevity
My lashes actually looked longer than professional lash extensions with this mascara.
Ease of Removal
It washes off with ease without irritating my eyes.

The Maybelline Lash Sensational Sky High Washable Mascara stands out primarily for its effective volumizing and lengthening formula. Infused with bamboo extract and fibers, this mascara ensures long, full, and lightweight lashes that don't flake or smudge easily, which is a significant advantage for everyday wear. The formula is also paraben-free, making it a safer choice for those concerned about harsh chemicals in their makeup products.

The inclusion of a Flex Tower brush is another strong point. This unique brush bends to reach and define every single lash from root to tip, providing a thorough application and enhancing lash length and volume effectively. Additionally, the mascara comes in a very black color, ensuring that your lashes look bold and prominent. It's also worth noting that this product is ophthalmologist and allergy-tested, which makes it suitable for sensitive eyes and contact lens wearers. This offers peace of mind for users with these concerns.

However, there are a few drawbacks to consider. While the mascara is buildable, some users might find that applying multiple layers can lead to clumping. Also, being washable means it might not have the same staying power as waterproof formulas, particularly in humid conditions or for those with oily skin. On the plus side, this washable aspect makes removal easier at the end of the day, which can be a time-saver and gentler on the lashes. This product is great for everyday use, offering volume, length, and definition with a user-friendly brush and a gentle formula. Just bear in mind the potential for clumping with multiple layers and the shorter longevity compared to waterproof versions.

Rating
8.8
Formula
Brush Type
Longevity

Most important from
170909 reviews

Formula
This mascara both volumizes and emphasizes the length beautifully with one coat.
Brush Type
The wand is great, reaching every lash without smears on the eye lids.
Longevity
My lashes actually looked longer than professional lash extensions with this mascara.
Ease of Removal
It washes off with ease without irritating my eyes.

Buying Guide for the Best Eyelash Mascaras

Choosing the right eyelash mascara can make a significant difference in enhancing your eyes and overall look. The perfect mascara should complement your natural lashes, suit your lifestyle, and meet your specific needs, whether it's adding volume, length, or curl. To make an informed decision, it's essential to understand the key specifications and how they align with your preferences and requirements.
FormulaThe formula of a mascara determines its texture, finish, and how it interacts with your lashes. There are various types, including volumizing, lengthening, curling, and waterproof formulas. Volumizing mascaras are ideal for those with thin or sparse lashes, as they add thickness. Lengthening mascaras are perfect for short lashes, providing extra length. Curling mascaras help lift and curl straight lashes, while waterproof formulas are great for long-lasting wear, especially in humid conditions or during physical activities. Choose a formula based on the specific enhancement you desire for your lashes.
Brush TypeThe brush or wand of a mascara plays a crucial role in the application and final look of your lashes. Different brush shapes and sizes cater to various needs. A thick, dense brush is excellent for adding volume, while a thin, precise brush is better for lengthening and defining each lash. Curved brushes help in curling the lashes, and comb-like brushes are great for separating and avoiding clumps. Consider your lash type and the effect you want to achieve when selecting the brush type.
ColorMascara comes in a range of colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look suitable for most people. Brown mascara offers a softer, more natural appearance, ideal for those with lighter hair or for daytime wear. There are also colored mascaras available for a fun, playful look. Choose a color that complements your natural features and the occasion for which you are wearing the mascara.
IngredientsThe ingredients in a mascara can affect its performance and suitability for different users. Some mascaras contain nourishing ingredients like vitamins and oils that promote lash health and growth. Others may be hypoallergenic and suitable for sensitive eyes or contact lens wearers. It's important to check the ingredient list if you have any allergies or sensitivities. Opt for a mascara with beneficial ingredients if you want to care for your lashes while enhancing them.
LongevityLongevity refers to how long the mascara stays on your lashes without smudging, flaking, or fading. Some mascaras are designed for all-day wear, while others may need reapplication. Waterproof mascaras generally offer the longest wear time, making them ideal for long days, special events, or active lifestyles. If you need a mascara that lasts through various conditions, consider one with high longevity. For everyday use, a regular formula might suffice.
Ease of RemovalThe ease of removal is an important factor, especially if you wear mascara daily. Some mascaras, particularly waterproof ones, can be challenging to remove and may require a special makeup remover. Others can be easily washed off with regular cleanser or water. If you prefer a hassle-free makeup routine, look for mascaras that are easy to remove without causing damage to your lashes.

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