10 Best Eyelash Mascaras 2025 in the United States

The tarte tartelette tubing mascara is designed to give you the look of lash extensions with impressive volume, length, and curl. Its formula is long-lasting and smudge-proof, staying put for up to 24 hours without flaking, which is great if you want mascara that won’t run or smudge during the day. The special tubing formula wraps your lashes in tiny tubes that can be easily removed with warm water, making it gentle on your eyes and avoiding the rubbing or harsh removers some mascaras require.

The brush features 296 bristles that work to separate and lift each lash, helping to avoid clumps and create a fanned-out effect. It comes in brown, which is a softer alternative to black and good for a more natural look. The mascara is vegan and cruelty-free, and the formula includes skin-friendly ingredients like shea butter and castor oil, which help condition and moisturize your lashes. The brown shade might not be as intense as black mascaras if you prefer a bolder look. Also, while tubing mascaras are known for easy removal, some people new to them might find the sensation of the tubes unusual at first.

This mascara is a strong option for anyone looking for a durable, comfortable, and eye-friendly formula that balances volume and length with easy cleanup, especially if you prefer a natural brown shade and care about vegan ingredients.

The Too Faced Better Than Sex Mascara Set offers two full-size mascaras in classic black, making it great value for anyone wanting dramatic and voluminous lashes. The formula features film-forming polymers that help lock in curl and peptides that condition lashes, adding some care benefits beyond just appearance. The hourglass-shaped brush is designed to separate and coat each lash thoroughly, which enhances volume and length effectively.

This mascara is also ophthalmologist tested and safe for contact lens wearers, a plus for sensitive eyes. Being cruelty-free is another appeal if you prefer ethical beauty products. In terms of longevity, it holds curl well thanks to its polymer components, though like many mascaras with intense pigment, removal might require a bit more effort and a good makeup remover to avoid lash breakage. The rich black color is highly pigmented, giving a bold look suitable for those who want their lashes to stand out. However, some users may find the formula a bit thick or prone to clumping if not applied carefully.

This set is ideal for anyone seeking a dramatic, long-lasting mascara while also appreciating lash conditioning and ethical considerations.

The Lancôme Lash Idôle Lash-Lifting & Volumizing Mascara is a travel-sized beauty essential designed for those seeking instant volume, length, and lift for their lashes. The lightweight gel formula ensures that lashes remain soft and feathery without any flaking or smudging throughout the day. The mascara's unique dual-sided, curved wand with 360 micro-bristles effectively grabs and coats each lash from root to tip, ensuring even the shortest lashes are volumized and lengthened.

This makes it particularly suitable for users who want a dramatic, fanned-out lash look that lasts up to 24 hours without clumping. The rich black color enhances the intensity of the lashes, making eyes appear more open and awake. However, it’s worth noting that the product works best when paired with the Cils Booster XL Eyelash Primer for even more amplified results. Removal is also straightforward with the recommended Bi-Facil Double Action Eye Makeup Remover. While the mascara performs well in terms of longevity and ease of removal, some users may find the need for additional products (like the primer and remover) a slight inconvenience.