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10 Best Eyelash Mascaras 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Maybelline Lash Sensational Sky High Washable Mascara Makeup, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Formula, Very Black, 1 Count

Rating
10.0
Chosen by1,255
Formula
Brush Type
Longevity

Most important from
170181 reviews

Formula
This mascara both volumizes and emphasizes the length beautifully with one coat.
Brush Type
The wand is great, reaching every lash without smears on the eye lids.
Longevity
My lashes actually looked longer than professional lash extensions with this mascara.
Ease of Removal
It washes off with ease without irritating my eyes.

The Maybelline Lash Sensational Sky High Washable Mascara stands out primarily for its effective volumizing and lengthening formula. Infused with bamboo extract and fibers, this mascara ensures long, full, and lightweight lashes that don't flake or smudge easily, which is a significant advantage for everyday wear. The formula is also paraben-free, making it a safer choice for those concerned about harsh chemicals in their makeup products.

The inclusion of a Flex Tower brush is another strong point. This unique brush bends to reach and define every single lash from root to tip, providing a thorough application and enhancing lash length and volume effectively. Additionally, the mascara comes in a very black color, ensuring that your lashes look bold and prominent. It's also worth noting that this product is ophthalmologist and allergy-tested, which makes it suitable for sensitive eyes and contact lens wearers. This offers peace of mind for users with these concerns.

However, there are a few drawbacks to consider. While the mascara is buildable, some users might find that applying multiple layers can lead to clumping. Also, being washable means it might not have the same staying power as waterproof formulas, particularly in humid conditions or for those with oily skin. On the plus side, this washable aspect makes removal easier at the end of the day, which can be a time-saver and gentler on the lashes. This product is great for everyday use, offering volume, length, and definition with a user-friendly brush and a gentle formula. Just bear in mind the potential for clumping with multiple layers and the shorter longevity compared to waterproof versions.

Rating
10.0
Chosen by1,255
Formula
Brush Type
Longevity

Most important from
170181 reviews

Formula
This mascara both volumizes and emphasizes the length beautifully with one coat.
Brush Type
The wand is great, reaching every lash without smears on the eye lids.
Longevity
My lashes actually looked longer than professional lash extensions with this mascara.
Ease of Removal
It washes off with ease without irritating my eyes.
#2

Maybelline Lash Sensational Sky High Washable Mascara, Volumizing, Lengthening, Defining, Curling, Multiplying, Buildable Mascara Make Up Formula, Blue Mist, 1 Count

Rating
9.7
Formula
Brush Type
Longevity

Most important from
170181 reviews

Formula
Delivers impressive lengthening and volumizing effects while keeping lashes well-defined and clump-free.
Brush Type
The flexible brush design reaches every lash from root to tip for a fuller, longer lash appearance.
Longevity
Stays put throughout the day without flaking or smudging, making it reliable for daily wear.
Ease of Removal
The washable formula removes easily with gentle makeup remover, avoiding harsh rubbing or irritation.

Maybelline Lash Sensational Sky High Mascara in Blue Mist offers a lightweight, buildable formula that combines volumizing, lengthening, defining, and curling effects. It uses a unique flexible brush designed to reach every lash from root to tip, helping to create a fuller and longer lash look without feeling heavy. The mascara is infused with bamboo extract and fibers, which aid in lengthening while maintaining a natural, airy feel. It’s also washable and designed to resist flaking and smudging, which is a plus for daily wear. The blue color adds a fun, subtle pop compared to traditional black mascaras, making it a good choice for those who want to try something different but still wearable. This mascara is ophthalmologist tested and safe for sensitive eyes and contact lens wearers, which expands its usability. Removal is easy using a gentle micellar water, avoiding harsh rubbing or irritation.

On the downside, while the blue shade is trendy, it may not be suitable for users seeking a more classic or dramatic black lash look. Also, the product is relatively small at 0.24 ounces, which might mean more frequent replacements for heavy users. For those wanting a comfortable, eye-safe mascara that enhances length and volume with a unique color, this is a solid pick. However, if you prefer waterproof options or traditional black mascara, exploring other versions or brands could be advisable.

Rating
9.7
Formula
Brush Type
Longevity

Most important from
170181 reviews

Formula
Delivers impressive lengthening and volumizing effects while keeping lashes well-defined and clump-free.
Brush Type
The flexible brush design reaches every lash from root to tip for a fuller, longer lash appearance.
Longevity
Stays put throughout the day without flaking or smudging, making it reliable for daily wear.
Ease of Removal
The washable formula removes easily with gentle makeup remover, avoiding harsh rubbing or irritation.
#3

essence | Lash Princess False Lash Effect Mascara Brown (1 Pack) | Intense Volume, Length & Definition | Vegan, Cruelty Free & Paraben Free

Rating
8.2
Formula
Brush Type
Color

Most important from
386879 reviews

Formula
Delivers incredible length and volume while avoiding clumps and flakes, creating a dramatic yet lightweight lash effect.
Brush Type
The curved, tapered wand effortlessly reaches inner and outer lashes, separating them well for a fuller, fanned-out look.
Color
Provides bold, defined lashes with a rich brown-black shade that enhances without harshness.
Longevity
Lasts all day without smudging or flaking, though it is not waterproof and may smudge if eyes are rubbed.
Ease of Removal
Removes easily with regular makeup remover, eliminating the need for harsh scrubbing.

The essence Lash Princess False Lash Effect Mascara in Brown is a great choice for anyone looking to enhance their lashes with a natural yet noticeable look. Its brown shade adds subtle intensity, which is perfect if you want volume and length without the harshness of black. The cream formula works well to coat lashes evenly, and the special conic fiber brush is designed to catch and separate each lash, helping to avoid clumps. This brush shape is especially useful if you want defined, fanned-out lashes. An important plus is that this mascara is vegan, cruelty-free, and free from parabens and microplastics, making it a safer and ethically sound option.

This mascara highlights intense volume and length. Some users might find the brown color less dramatic compared to black mascaras, especially if they have very light lashes and want a more striking contrast. If you want a mascara that balances a natural look with volume and length, and you care about ingredient safety and animal testing, this product fits well. However, if you need a very long-lasting or waterproof formula, or prefer a stronger color, you might want to explore further.

Rating
8.2
Formula
Brush Type
Color

Most important from
386879 reviews

Formula
Delivers incredible length and volume while avoiding clumps and flakes, creating a dramatic yet lightweight lash effect.
Brush Type
The curved, tapered wand effortlessly reaches inner and outer lashes, separating them well for a fuller, fanned-out look.
Color
Provides bold, defined lashes with a rich brown-black shade that enhances without harshness.
Longevity
Lasts all day without smudging or flaking, though it is not waterproof and may smudge if eyes are rubbed.
Ease of Removal
Removes easily with regular makeup remover, eliminating the need for harsh scrubbing.

Buying Guide for the Best Eyelash Mascaras

Choosing the right eyelash mascara can make a significant difference in enhancing your eyes and overall look. The perfect mascara should complement your natural lashes, suit your lifestyle, and meet your specific needs, whether it's adding volume, length, or curl. To make an informed decision, it's essential to understand the key specifications and how they align with your preferences and requirements.
FormulaThe formula of a mascara determines its texture, finish, and how it interacts with your lashes. There are various types, including volumizing, lengthening, curling, and waterproof formulas. Volumizing mascaras are ideal for those with thin or sparse lashes, as they add thickness. Lengthening mascaras are perfect for short lashes, providing extra length. Curling mascaras help lift and curl straight lashes, while waterproof formulas are great for long-lasting wear, especially in humid conditions or during physical activities. Choose a formula based on the specific enhancement you desire for your lashes.
Brush TypeThe brush or wand of a mascara plays a crucial role in the application and final look of your lashes. Different brush shapes and sizes cater to various needs. A thick, dense brush is excellent for adding volume, while a thin, precise brush is better for lengthening and defining each lash. Curved brushes help in curling the lashes, and comb-like brushes are great for separating and avoiding clumps. Consider your lash type and the effect you want to achieve when selecting the brush type.
ColorMascara comes in a range of colors, with black and brown being the most common. Black mascara is versatile and provides a bold, dramatic look suitable for most people. Brown mascara offers a softer, more natural appearance, ideal for those with lighter hair or for daytime wear. There are also colored mascaras available for a fun, playful look. Choose a color that complements your natural features and the occasion for which you are wearing the mascara.
IngredientsThe ingredients in a mascara can affect its performance and suitability for different users. Some mascaras contain nourishing ingredients like vitamins and oils that promote lash health and growth. Others may be hypoallergenic and suitable for sensitive eyes or contact lens wearers. It's important to check the ingredient list if you have any allergies or sensitivities. Opt for a mascara with beneficial ingredients if you want to care for your lashes while enhancing them.
LongevityLongevity refers to how long the mascara stays on your lashes without smudging, flaking, or fading. Some mascaras are designed for all-day wear, while others may need reapplication. Waterproof mascaras generally offer the longest wear time, making them ideal for long days, special events, or active lifestyles. If you need a mascara that lasts through various conditions, consider one with high longevity. For everyday use, a regular formula might suffice.
Ease of RemovalThe ease of removal is an important factor, especially if you wear mascara daily. Some mascaras, particularly waterproof ones, can be challenging to remove and may require a special makeup remover. Others can be easily washed off with regular cleanser or water. If you prefer a hassle-free makeup routine, look for mascaras that are easy to remove without causing damage to your lashes.

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