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10 Best Fabric Softener For Towels 2025 in the United States

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Our Top Picks

#1

Winner

MRS. MEYER'S CLEAN DAY Liquid Fabric Softener, Infused with Essential Oils, Paraben Free, Basil, 32 oz - Pack of 6 (192 Loads)

Rating
10.0
Chosen by1,156
Softening Agents
Fragrance

Most important from
7696 reviews

Softening Agents
Noticeably enhances the texture and feel of laundry, leaving everything much softer and smelling amazing.
Fragrance
Noticeably enhances the texture and feel of laundry, leaving everything much softer and smelling amazing.

MRS. MEYER'S CLEAN DAY Liquid Fabric Softener stands out for its ability to soften fabrics and leave them with a fresh basil scent. Infused with essential oils and free of parabens, phthalates, and animal-derived ingredients, it appeals to those looking for a more natural and eco-friendly option.

This product is also biodegradable and safe for use in both high efficiency (HE) and conventional washing machines, making it versatile for various laundry setups. Each 32-ounce bottle can handle up to 32 loads, and with a pack of six, you have a substantial supply that should last a while, totaling 192 loads. The product is cruelty-free, certified by Leaping Bunny, adding to its ethical appeal.

However, some users may find the basil scent unusual or not to their liking, as it is not a traditional fragrance for fabric softeners. Additionally, while it is effective at reducing static and softening, the liquid form might not be as convenient for some as other formats, like dryer sheets. Users looking for strong, long-lasting fragrance might also find it less potent compared to other brands. Despite these minor drawbacks, it is an excellent choice for those prioritizing eco-friendliness, natural ingredients, and ethical manufacturing in their laundry products.

Rating
10.0
Chosen by1,156
Softening Agents
Fragrance

Most important from
7696 reviews

Softening Agents
Noticeably enhances the texture and feel of laundry, leaving everything much softer and smelling amazing.
Fragrance
Noticeably enhances the texture and feel of laundry, leaving everything much softer and smelling amazing.
#3

Downy Infusions Laundry Fabric Softener Liquid, Calm, Lavender & Vanilla Bean, 56 Fl Oz

Rating
9.9
Softening Agents
Fragrance

Most important from
51346 reviews

Softening Agents
This fabric softener excels at making clothes feel soft and comfortable, perfect for cuddling up after laundry day.
Fragrance
The combination of lavender and vanilla bean delivers a soothing, calming scent that lingers on clothes just the right amount—fresh but not overpowering.

The Downy Infusions Laundry Fabric Softener Liquid in the Calm scent, which combines lavender and vanilla bean, is designed to transform your laundry experience with a soothing aroma. This fabric softener excels in leaving your towels soft and comfortable while ensuring they have a fresh, long-lasting scent. The fragrance is a significant highlight, particularly for those who enjoy calming and relaxing scents in their laundry.

The product is compatible with all washing machines, making it versatile and easy to use with your preferred detergent by simply adding a capful before starting your wash. The product’s liquid form offers convenience, and its concentration means you get a good number of uses from the 56 Fl Oz bottle. Another advantage is the eco-friendliness aspect, as it reduces the need for additional water compared to some other fabric softeners.

However, if you are particularly sensitive to scents, the strong fragrance might not be appealing. Additionally, while effective, it might not be the best option for those looking for a more natural or hypoallergenic product. For those who prefer an even stronger scent, pairing it with Downy's In-Wash Scent Booster Beads and Fabric Softener Dryer Sheets is suggested. The product is manufactured by Proctor & Gamble, a reputable company, and has been available on the market since 2019. This fabric softener is a great choice for anyone looking to keep their towels soft, fresh-smelling, and wanting a touch of tranquility in their laundry routine.

Rating
9.9
Softening Agents
Fragrance

Most important from
51346 reviews

Softening Agents
This fabric softener excels at making clothes feel soft and comfortable, perfect for cuddling up after laundry day.
Fragrance
The combination of lavender and vanilla bean delivers a soothing, calming scent that lingers on clothes just the right amount—fresh but not overpowering.

Buying Guide for the Best Fabric Softener For Towels

Choosing the right fabric softener for your towels can make a significant difference in their softness, absorbency, and longevity. The right fabric softener will help maintain the plush feel of your towels while ensuring they remain effective at drying. When selecting a fabric softener, consider the following key specifications to find the best fit for your needs.
Softening AgentsSoftening agents are the active ingredients in fabric softeners that make your towels feel soft and fluffy. These agents coat the fibers of the fabric, reducing static and making the material feel smoother. When choosing a fabric softener, look for one with high-quality softening agents that are effective but not overly heavy, as too much can reduce the absorbency of your towels. If you prefer a balance between softness and absorbency, opt for a fabric softener with a moderate level of softening agents.
FragranceFragrance is an important aspect of fabric softeners, as it leaves your towels smelling fresh and pleasant. Fabric softeners come in a variety of scents, from floral to fruity to neutral. When selecting a fragrance, consider your personal preference and any potential allergies or sensitivities. If you or your family members have sensitive skin or allergies, it may be best to choose a hypoallergenic or fragrance-free option. Otherwise, pick a scent that you find enjoyable and that complements your laundry routine.
Eco-FriendlinessEco-friendliness refers to the environmental impact of the fabric softener. Eco-friendly fabric softeners are made with biodegradable ingredients and are free from harsh chemicals that can harm the environment. They often come in recyclable packaging as well. If you are environmentally conscious, look for fabric softeners that are labeled as eco-friendly or have certifications from reputable environmental organizations. These options are better for the planet and can also be gentler on your towels and skin.
Compatibility with Washing MachinesCompatibility with washing machines is crucial to ensure that the fabric softener works effectively with your specific type of machine. Some fabric softeners are designed for use in high-efficiency (HE) washing machines, while others are suitable for standard machines. Check the label to ensure that the fabric softener you choose is compatible with your washing machine. Using the wrong type can lead to residue buildup or reduced performance. If you have an HE machine, opt for a fabric softener specifically formulated for HE use.
ConcentrationConcentration refers to the strength of the fabric softener formula. Concentrated fabric softeners require less product per load, making them more economical and reducing packaging waste. When choosing a concentration, consider how often you do laundry and the size of your loads. If you do frequent or large loads, a concentrated formula may be more convenient and cost-effective. However, be sure to follow the dosing instructions to avoid overuse, which can lead to residue on your towels.

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