10 Best Gradual Tanning Lotion 2025 in the United States

This gradual tanning lotion by Beauty by Earth offers a natural, sun-kissed glow without the unwanted orange tones that some self-tanners produce. It comes in shades suitable for fair to medium and medium to dark skin types, making it versatile for many users. Because it uses organic ingredients like aloe vera and shea butter, it doubles as a moisturizer, which helps keep the skin hydrated during the tanning process. The product is fragrance-free and free from harsh chemicals, which is a big plus for sensitive skin or those concerned about toxins.

Application is straightforward—the lotion goes on clear and is designed to avoid streaks or patches, which can be a common issue with self-tanners. It's also safe to use on both face and body, adding to its convenience. The tan develops gradually and lasts several days with proper care, giving you a healthy glow without sun exposure.

While the lotion is unscented, some users might prefer a subtle fragrance for a more pleasant experience. Also, since it’s a gradual tanner, it may require consistent application over several days to reach your desired tan level, which might not suit those looking for immediate results. This product is ideal for people who want a gentle, natural-looking tan with added skin benefits and who prefer clean, organic beauty products.

The Jergens Natural Gradual Glow Bundle Pack offers a combination of daily and face moisturizers, aiming to provide a natural-looking tan while keeping your skin hydrated and protected. It's suitable for all skin types and is paraben-free, making it a good choice for those with sensitive skin. The medium to deep shade is designed to develop a healthy tone within a week, which makes it convenient for gradual tanning without the risk of streaks or an orange hue.

The inclusion of SPF 20 in the face moisturizer is a bonus, offering sun protection alongside tanning benefits. The body lotion also contains collagen, elastin, and green tea infusions, which claim to reduce cellulite and firm the skin within 7 days, addressing multiple skin concerns in one product. The moisturizing properties are emphasized, suggesting it is particularly good for dry and extra dry skin, providing hydration while developing the tan.

Application is straightforward, with the lotion form being easy to apply, but gradual tanning requires consistent use to achieve and maintain the desired color. The longevity of the tan typically lasts as long as you continue to use the product regularly, but it may require daily application to sustain the effect. This is a good option for those looking for a multitasking product that combines tanning with skincare benefits.

The Jergens Natural Glow + Firming Daily Moisturizer is designed for those with medium to tan skin tones looking for a gradual tanning lotion that also offers firming benefits. One of its standout features is its ability to provide a natural-looking tan without the need for sun exposure, making it a convenient option for achieving a bronzed look. Additionally, it contains antioxidants, coconut water, collagen, elastin, and green tea, which not only help to hydrate the skin but also aim to reduce the appearance of cellulite within a week of use.

This dual-action of tanning and skin firming is ideal for individuals wanting to enhance their skin tone while also addressing skin texture concerns. The lotion is noted for its hydrating properties, making it suitable for dry and extra dry skin types, and it offers a fresh scent that avoids the typical odor associated with sunless tanners. However, it is important to note that the product has been discontinued by the manufacturer, which may affect availability.

The item is paraben-free, catering to those who prefer products without certain chemicals. Users seeking a gradual, streak-free tan with added skin firming benefits may find this product particularly appealing. Its hassle-free application and fresh scent are additional bonuses, though potential buyers should be aware of its discontinued status when considering its long-term use.