10 Best Gradual Tanning Lotion 2025 in the United States

This gradual tanning lotion by Beauty by Earth offers a natural, sun-kissed glow without the unwanted orange tones that some self-tanners produce. It comes in shades suitable for fair to medium and medium to dark skin types, making it versatile for many users. Because it uses organic ingredients like aloe vera and shea butter, it doubles as a moisturizer, which helps keep the skin hydrated during the tanning process. The product is fragrance-free and free from harsh chemicals, which is a big plus for sensitive skin or those concerned about toxins.

Application is straightforward—the lotion goes on clear and is designed to avoid streaks or patches, which can be a common issue with self-tanners. It's also safe to use on both face and body, adding to its convenience. The tan develops gradually and lasts several days with proper care, giving you a healthy glow without sun exposure.

While the lotion is unscented, some users might prefer a subtle fragrance for a more pleasant experience. Also, since it’s a gradual tanner, it may require consistent application over several days to reach your desired tan level, which might not suit those looking for immediate results. This product is ideal for people who want a gentle, natural-looking tan with added skin benefits and who prefer clean, organic beauty products.

The Jergens Natural Gradual Glow Bundle Pack offers a combination of daily and face moisturizers, aiming to provide a natural-looking tan while keeping your skin hydrated and protected. It's suitable for all skin types and is paraben-free, making it a good choice for those with sensitive skin. The medium to deep shade is designed to develop a healthy tone within a week, which makes it convenient for gradual tanning without the risk of streaks or an orange hue.

The inclusion of SPF 20 in the face moisturizer is a bonus, offering sun protection alongside tanning benefits. The body lotion also contains collagen, elastin, and green tea infusions, which claim to reduce cellulite and firm the skin within 7 days, addressing multiple skin concerns in one product. The moisturizing properties are emphasized, suggesting it is particularly good for dry and extra dry skin, providing hydration while developing the tan.

Application is straightforward, with the lotion form being easy to apply, but gradual tanning requires consistent use to achieve and maintain the desired color. The longevity of the tan typically lasts as long as you continue to use the product regularly, but it may require daily application to sustain the effect. This is a good option for those looking for a multitasking product that combines tanning with skincare benefits.

The Jergens Natural Glow +Firming Self Tanner Body Lotion is designed for those with fair to medium skin tones looking for a gradual, sunless tan. This product stands out in several areas. First, it is compatible with all skin types, making it versatile for many users. The gradual color development allows for a more natural-looking tan, reducing the risk of streaks.

It's also beneficial for those with dry skin, as it provides excellent moisturizing properties thanks to ingredients like collagen, elastin, green tea, and coconut water. These elements not only hydrate the skin but also help to reduce the appearance of cellulite and improve skin firmness. The lotion has a pleasant, fresh scent, which is a nice departure from the often unpleasant odors associated with self-tanners.

However, the color development time may be slow for users seeking quick results; it requires consistent application over several days to see significant color change. Additionally, while the product claims to reduce cellulite appearance within seven days, individual results may vary. The lotion form makes it easy to apply, but care should be taken to ensure even distribution to avoid patchiness. The longevity of the tan is decent, though reapplication is necessary to maintain the desired shade. This self-tanner is particularly well-suited for individuals looking for a gradual, natural tan with added skin benefits.