10 Best Hair Toners 2025 in the United States

The L'Oreal Paris Le Color Gloss One Step In-Shower Toning Hair Gloss in Smoky Bronde is designed to enhance hair color and tone while neutralizing brassiness. It boosts shine and deeply conditions hair. A significant advantage of this product is its easy application - no mixing or gloves are needed, and it only takes up to 15 minutes. It lasts for around 10 days and offers up to three applications per tube, making it quite convenient for regular use.

Additionally, the formula is vegan and free from harmful chemicals like ammonia, parabens, phthalates, sulfates, and mineral oils, which makes it gentle on hair and suitable for frequent use. The inclusion of coconut oil helps in conditioning the hair, keeping it shiny and healthy.

However, the longevity of the toner might be a drawback for some, as it only lasts about 10 days, requiring weekly reapplication to maintain the desired tone and shine. Additionally, the product is aimed at those with highlighted hair, so it may not be as effective for all hair types. This product is ideal for individuals seeking a simple, in-shower solution to tone and condition highlighted hair without harsh chemicals.

The L'Oreal Paris Le Color Gloss One Step Toning Gloss is designed for those looking to enhance and refresh their white and gray hair tones with minimal commitment. The toner color, Silver Slate, is intended to last around 10 days, making it suitable for short-term color adjustments.

One of its strengths is the formulation, which includes a deep conditioning treatment with coconut oil. This makes it a great option for those looking to improve hair shine and health without the use of harsh chemicals, as it is free of ammonia, parabens, sulfates, and other damaging substances. Additionally, being vegan and keratin safe is a plus for users who are mindful of ingredient integrity and ethical considerations.

The application process is straightforward, requiring no mixing or gloves, and the product can be used up to three times per tube, which adds to its convenience and cost-effectiveness. However, there are limitations. While it conditions and adds shine, it does not lift, cover, or lighten gray hair, which may be a drawback for users seeking more dramatic changes. The longevity of the toner is relatively short, with color fading within 10 days, which means frequent reapplication is necessary to maintain the desired look. This product is best suited for those who want a quick, easy-to-use solution to maintain and enhance their gray hair without long-term commitment or damage.

The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.

Another advantage is its multi-tasking properties; not only does it tone the hair, but it's also nourishing, making it a great choice for anyone looking to keep their hair healthy while maintaining their desired color. The pleasant floral and woody scent adds to its appeal, providing a nice sensory experience during use.

Some users might find that the recommended application time of five minutes could be a bit long, especially if they're in a hurry. Additionally, while the product is vegan, it may not cater to everyone’s specific ingredient preferences, and sensitivity to certain ingredients might occur for some individuals. The shampoo’s effectiveness can vary based on hair type and condition, so results may not be uniform for everyone. Users should be mindful that while it can keep the brassiness at bay, regular use may be necessary to maintain results, especially with hair that is frequently exposed to harsh elements or frequent washing. The product is well-suited for adults who have blonde or grey hair and are looking to preserve their color integrity.