10 Best Hair Toners 2025 in the United States

The Matrix So Silver Purple Shampoo is designed to effectively neutralize yellow tones in blonde, grey, and platinum hair, making it a suitable option for individuals who want to maintain a vibrant hair color. One of its key strengths is its formulation that deposits purple pigments, which work to combat unwanted brassiness in just one wash. This makes it particularly appealing for those with color-treated hair, as it helps enhance and restore cool tones effectively.

Another advantage is its multi-tasking properties; not only does it tone the hair, but it's also nourishing, making it a great choice for anyone looking to keep their hair healthy while maintaining their desired color. The pleasant floral and woody scent adds to its appeal, providing a nice sensory experience during use.

Some users might find that the recommended application time of five minutes could be a bit long, especially if they're in a hurry. Additionally, while the product is vegan, it may not cater to everyone’s specific ingredient preferences, and sensitivity to certain ingredients might occur for some individuals. The shampoo’s effectiveness can vary based on hair type and condition, so results may not be uniform for everyone. Users should be mindful that while it can keep the brassiness at bay, regular use may be necessary to maintain results, especially with hair that is frequently exposed to harsh elements or frequent washing. The product is well-suited for adults who have blonde or grey hair and are looking to preserve their color integrity.

Redken Purple Shampoo is designed specifically for those with blonde, bleached, or color-treated hair. One of its main strengths is its ability to neutralize brassy tones thanks to its color-depositing purple pigments. This feature effectively addresses unwanted yellow and orange undertones, making hair look cooler and brighter. Additionally, the shampoo includes beneficial ingredients like salicylic acid, which strengthens hair from the core, and glycerin, which helps maintain moisture and softness. These aspects make it a great option for anyone looking to enhance their blonde color and improve hair health simultaneously.

On the downside, users should be aware that this shampoo is recommended for use only 2-3 times a week, which may not be enough for those who wash their hair more frequently. Some may also find that the violet pigment can temporarily stain lighter-colored hair if left on for too long, so it's important to follow the suggested use of applying it and leaving it on for just 3-5 minutes. For those who are sensitive to strong fragrances, the scent might be a concern as well.

In terms of longevity, while the shampoo helps with color retention and anti-fade protection, results can vary depending on individual hair care routines and environmental factors. If you are seeking to enhance your blonde hair while keeping it healthy and vibrant, Redken Purple Shampoo is a solid choice, especially for those who want to maintain their color between salon visits.

The L'Oreal Paris Le Color Gloss One Step Toning Gloss is designed for those looking to enhance and refresh their white and gray hair tones with minimal commitment. The toner color, Silver Slate, is intended to last around 10 days, making it suitable for short-term color adjustments.

One of its strengths is the formulation, which includes a deep conditioning treatment with coconut oil. This makes it a great option for those looking to improve hair shine and health without the use of harsh chemicals, as it is free of ammonia, parabens, sulfates, and other damaging substances. Additionally, being vegan and keratin safe is a plus for users who are mindful of ingredient integrity and ethical considerations.

The application process is straightforward, requiring no mixing or gloves, and the product can be used up to three times per tube, which adds to its convenience and cost-effectiveness. However, there are limitations. While it conditions and adds shine, it does not lift, cover, or lighten gray hair, which may be a drawback for users seeking more dramatic changes. The longevity of the toner is relatively short, with color fading within 10 days, which means frequent reapplication is necessary to maintain the desired look. This product is best suited for those who want a quick, easy-to-use solution to maintain and enhance their gray hair without long-term commitment or damage.