10 Best Laundry Detergents 2025 in the United States

The Tide Laundry Detergent Liquid in the original scent is a popular choice for many households, known for its effective cleaning power. One of its main strengths is its deep cleaning capability, which helps to remove tough stains and keep your laundry looking fresh and bright. The classic scent is another plus, offering a familiar and pleasant fragrance that many people appreciate. The product is also phosphate-free, which is a good feature for those concerned about environmental impact.

However, it may not be the most eco-friendly option available as it is not marketed as biodegradable or made with organic ingredients. Additionally, while it is a trusted brand with a long history, those with sensitive skin should be cautious, as it contains various chemical additives that might cause irritation. The large bottle size, capable of handling up to 100 loads, offers good value for money. It is also HE (High Efficiency) compatible, making it suitable for modern, energy-efficient washing machines.

Tide’s liquid detergent is a robust option for those seeking reliable performance in laundry care, especially if fragrance and stain removal are top priorities.

Gain + Aroma Boost Laundry Detergent Liquid is a liquid detergent that offers a long-lasting and unique original scent. It claims to keep laundry smelling fresh for up to six weeks, a feature that might appeal to those who enjoy fragrant laundry. The detergent has strong cleaning power and is compatible with all washing machines, including HE models, even in cold water settings. This makes it versatile and convenient for various laundry situations.

The large 154 fl oz bottle is enough for 107 loads, making it a cost-effective option for families or heavy laundry users. Additionally, it is phosphate-free, which can be a plus for those concerned about environmental impact, although it does not specifically highlight broader eco-friendly attributes. Users with sensitive skin might want to test it first to ensure it does not cause irritation, as there is no mention of hypoallergenic properties.

Its strengths lie in its scent longevity and cleaning efficiency, but its eco-friendliness and suitability for sensitive skin could be points to consider.

Tide Free & Gentle Liquid Laundry Detergent is designed to be a hypoallergenic option that is free from dyes and perfumes, making it well-suited for individuals with sensitive skin. This detergent is unscented and its formulation is aimed at minimizing the risk of skin irritation and allergies. One of its main strengths is its deep cleaning capability, which is said to remove more stains than other leading free detergents.

This makes it effective for general laundry needs, regardless of the type of washing machine or water temperature used. Additionally, it is safe for all fabric types, ensuring versatility in everyday laundry routines. However, it is essential to keep the product closed and out of reach of children due to its chemical nature.

The container offers 64 loads worth of detergent in an 84 fl oz quantity, which provides a decent amount of usage per purchase. While it is not specifically marketed as eco-friendly, its lack of dyes and perfumes may be seen as a step towards reducing harmful chemical use. This detergent is particularly beneficial for families or individuals who have sensitive skin or allergies, and need a reliable, deep-cleaning detergent that is gentle on clothes and skin.