10 Best Purple Hair Dyes 2026 in the United States

ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye in the shade Purple AF is a well-rounded option for anyone wanting to experiment with purple hair color. One of its significant strengths is that it works on a variety of hair colors, from platinum to light brown, allowing for versatility in achieving deep tints or vibrant shades. The dye is vegan and free from harsh chemicals like ammonia and peroxide, making it a gentle choice for those who frequently color their hair. Plus, it claims to condition the hair as it colors, which is a great bonus for maintaining hair health.

Color intensity is another highlight; Purple AF promises vivid results, especially on lightened hair, and it has a pleasant scent, which is a nice touch compared to some traditional dyes. The ability to mix this dye with other Arctic Fox shades for customized colors adds to its appeal for those looking to create unique looks.

There are some considerations to keep in mind. While it is semi-permanent and lasts longer than many other dyes, it may still fade over time, especially with frequent washing. Users with very dark hair may not see the same level of vibrancy and might need to lighten their hair beforehand for the best results. Additionally, being a cream formulation, it may require additional care during application to avoid mess.

The L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in 521 Cool Amethyst is an excellent choice for anyone looking to sport a vibrant purple hue. One of its standout strengths is the multi-faceted color effect, which promises a shimmering finish and depth, achieved through 3X highlights. This is great for those who want a rich color that stands out, especially in various lighting conditions. With over 50 shades available, this dye caters to diverse hair colors and styles—making it a versatile option for many users.

In terms of application, this kit is user-friendly and allows for at-home coloring, which is perfect for those who prefer DIY solutions. The included Bonding Care Complex Conditioner is another plus, helping to strengthen hair during the coloring process and ensuring that your locks remain healthy and vibrant post-application.

There are some limitations to keep in mind. While it's a permanent hair dye, the longevity of the color can vary based on hair type and care routine. Some users may find that the color fades quicker than expected, particularly with frequent washing or exposure to sun. Additionally, the intensity of the shade might not be as strong on darker hair without pre-lightening. For individuals with damaged or overly processed hair, there could be concerns about how well the dye adheres and its impact on hair health, despite the conditioner.

The Schwarzkopf Keratin Color Permanent Hair Dye in shade 1.99 Black Purple offers a deep purple color with black undertones, ideal for a dramatic yet sophisticated purple look. This permanent dye delivers rich, long-lasting color that can last up to 10 weeks, depending on washing frequency. A key feature is the 3-step Bond Enforcing system, which helps protect and strengthen hair during coloring, reducing breakage by up to 80% compared to untreated hair. This makes it especially suitable for those concerned about damage, while maintaining the hair’s natural texture and softness.

The dye has a cream consistency with a precision applicator, facilitating easier home application. It also includes a pre-color serum with vitamin B6 and collagen to prepare hair for an even color result. However, the shade is quite dark, so it may not be suitable for those seeking a bright or pastel purple. Being a permanent dye, it requires commitment as it fully covers gray hair and does not wash out quickly.

If you desire a vibrant, lasting purple color while preserving healthy-looking hair, this product is an excellent choice, particularly for individuals with some prior hair dye experience or those aiming for professional-level results at home.