10 Best Purple Shampoos 2026 in the United States

Matrix So Silver Purple Shampoo is designed to help neutralize unwanted yellow and brassy tones in blonde, platinum, grey, and white hair by depositing violet pigments that brighten and tone hair effectively. Its color-depositing feature works well for people with color-treated or natural light hair, adding a shimmering brightness without stripping the color. The shampoo also includes moisturizing properties, which help restore hydration to dry or damaged hair, making it a good choice if you want toning combined with care.

It’s recommended to leave the shampoo on for about five minutes to get the best toning effect, and it’s gentle enough for regular use, although purple shampoos are typically used a few times a week rather than daily. While the product is vegan and free from sulfates (which helps in preserving hair color and moisture), it’s best paired with the So Silver Conditioner and Toning Spray for enhanced hydration and longer-lasting results. The floral and woody scent is pleasant but may not appeal to everyone.

If you have darker hair tones or are looking for a shampoo with very intense pigment, this might not fully meet your needs since it’s targeted at lighter hair shades. This shampoo is suitable for adults with light or silver hair who want to reduce brassiness while keeping hair moist and vibrant.

Fanola No Yellow Purple Shampoo is designed to remove yellow and brassy tones from blonde, silver, and gray hair, including bleached and highlighted hair. It stands out due to its intense violet pigments, which are highly effective in neutralizing unwanted yellow tones, making it suitable for anyone looking to maintain a cool, bright hair color in between salon visits. The shampoo is enriched with antioxidant grape extract and silk protein, which help nourish the hair, leaving it shiny and silky.

It's important to note that while it promotes a healthy look and feel, its moisturizing properties might not be sufficient for very dry hair, so pairing it with a good conditioner or the suggested No Yellow Purple Mask might be necessary. This product is compatible with various types of blonde hair, from super-lightened to gray, making it versatile. The recommended usage is 1 to 5 minutes, depending on the desired result, which allows for flexibility in how often it needs to be used.

The product does not explicitly mention being sulfate-free, which could be a drawback for those with sensitive scalps or those seeking sulfate-free formulations. Additionally, it’s unscented, which can be a plus for people who prefer fragrance-free products. Made by a reputable Italian brand, Fanola, known for its professional hair care products, this purple shampoo is backed by years of expertise in hair care. It’s a solid choice for those wanting to maintain their blonde tones at home, though it may require supplementary moisturizing products for optimal hair health.

Redken Blondage Color Depositing Purple Shampoo is designed specifically for blonde, bleached, or highlighted hair that tends to develop unwanted brassy or yellow tones. It uses strong purple pigments to neutralize these warm hues, helping maintain a cooler, brighter blonde. The shampoo also contains salicylic acid, which supports strengthening and repairing fragile, chemically treated hair from within.

Thanks to ingredients like wheat protein, amino acids, and glycerin, it provides good moisturizing benefits, leaving hair smoother and shinier without feeling dry or stripped. This makes it a great option if your hair needs both toning and nourishment. While the shampoo effectively keeps color vibrant and reduces brassiness, it is best suited for chemically treated hair rather than natural or untreated hair. It can be used regularly, but because of its pigment intensity, many find using it once or twice a week sufficient to maintain desired results without over-toning. The formula is sulfate-free, which is gentler and less drying for color-treated hair. One thing to keep in mind is that the orange scent may not appeal to everyone.

For those with blonde or highlighted hair seeking a reliable product to combat brassiness while caring for their hair’s condition, this shampoo offers a strong balance of color correction and moisture support.