10 Best Purple Shampoos 2026 in the United States

Redken Blondage Color Depositing Purple Shampoo is designed specifically for blonde, bleached, or highlighted hair that tends to develop unwanted brassy or yellow tones. It uses strong purple pigments to neutralize these warm hues, helping maintain a cooler, brighter blonde. The shampoo also contains salicylic acid, which supports strengthening and repairing fragile, chemically treated hair from within.

Thanks to ingredients like wheat protein, amino acids, and glycerin, it provides good moisturizing benefits, leaving hair smoother and shinier without feeling dry or stripped. This makes it a great option if your hair needs both toning and nourishment. While the shampoo effectively keeps color vibrant and reduces brassiness, it is best suited for chemically treated hair rather than natural or untreated hair. It can be used regularly, but because of its pigment intensity, many find using it once or twice a week sufficient to maintain desired results without over-toning. The formula is sulfate-free, which is gentler and less drying for color-treated hair. One thing to keep in mind is that the orange scent may not appeal to everyone.

For those with blonde or highlighted hair seeking a reliable product to combat brassiness while caring for their hair’s condition, this shampoo offers a strong balance of color correction and moisture support.

The Amika Bust Your Brass Cool Blonde Strength Repair Shampoo is designed especially for chemically treated hair, such as bleached or color-treated blondes, aiming to tone down unwanted brassy or yellow hues. It offers a gentle cleansing action while strengthening hair to help prevent breakage, which benefits hair that feels fragile after coloring. The purple pigment helps neutralize brassiness, making it suitable for mild to moderate toning.

This shampoo is formulated to be gentle enough for regular use, but since it’s targeted at treated hair, monitoring usage to avoid drying out strands is advisable. Its amber scent is pleasant and not overpowering.

For those with chemically treated blonde or highlighted hair seeking a shampoo that tones brassiness and helps strengthen hair, this could be a good fit. If a very moisturizing formula or stronger pigment intensity is desired, additional products or conditioners might be needed to complement this shampoo.

The L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set is designed for those with blonde, bleached, silver, or brown highlighted hair. One of its main strengths is its sulfate-free formulation, making it gentle on color-treated hair while avoiding the harsh effects often associated with sulfates. The inclusion of hibiscus and purple dye effectively neutralizes brassy yellow and orange tones, which helps maintain a cooler hair color.

It also offers good moisturizing properties, essential for dry or damaged hair, leaving it hydrated and healthy-looking. However, it is recommended to use this product 2-3 times a week, which may require some adjustment to your regular hair care routine. Compatibility with various hair types such as dry, damaged, and bleached hair makes it versatile. On the downside, some users might find the intensity of the purple pigment too strong, risking over-toning if left in for too long.

The vegan and paraben-free formulation is an added benefit for those looking for a more natural product. This product would be particularly beneficial for anyone with color-treated hair looking to maintain their blonde or highlighted tones without the use of harsh chemicals.