10 Best Purple Shampoos 2025 in the United States

The Luseta Purple Shampoo and Conditioner Set is designed specifically for individuals with blonde or gray hair looking to maintain their color while minimizing brassy tones. One of its standout features is the intensity of pigment, which effectively neutralizes unwanted yellow hues. The formula is sulfate-free and paraben-free, making it a gentle option for color-treated hair, which many users will appreciate.

In terms of hair type compatibility, this set claims to work for all hair types, including curly and damaged hair, thanks to the inclusion of Cocos Nucifera oil that helps moisturize and repair split ends. This moisturizing property is crucial for maintaining healthy hair, especially for those who regularly color their locks.

The product can be used frequently, but it’s wise to follow the recommended usage to avoid any potential over-toning. The pH balance of both the shampoo and conditioner ensures that the products are safe for use without stripping hair of its natural oils. On the downside, while the shampoo effectively cleans and brightens, some users may find that it requires multiple applications for optimal results, especially if their hair is heavily brassy. Additionally, although formulated for all hair types, those with very oily hair might find it less ideal, as it may not provide enough cleansing power for their needs.

The Amika Bust Your Brass Cool Blonde Strength Repair Shampoo is designed especially for chemically treated hair, such as bleached or color-treated blondes, aiming to tone down unwanted brassy or yellow hues. It offers a gentle cleansing action while strengthening hair to help prevent breakage, which benefits hair that feels fragile after coloring. The purple pigment helps neutralize brassiness, making it suitable for mild to moderate toning.

This shampoo is formulated to be gentle enough for regular use, but since it’s targeted at treated hair, monitoring usage to avoid drying out strands is advisable. Its amber scent is pleasant and not overpowering.

For those with chemically treated blonde or highlighted hair seeking a shampoo that tones brassiness and helps strengthen hair, this could be a good fit. If a very moisturizing formula or stronger pigment intensity is desired, additional products or conditioners might be needed to complement this shampoo.

Redken Blondage Color Depositing Purple Shampoo is designed specifically for blonde, bleached, or highlighted hair that tends to develop unwanted brassy or yellow tones. It uses strong purple pigments to neutralize these warm hues, helping maintain a cooler, brighter blonde. The shampoo also contains salicylic acid, which supports strengthening and repairing fragile, chemically treated hair from within.

Thanks to ingredients like wheat protein, amino acids, and glycerin, it provides good moisturizing benefits, leaving hair smoother and shinier without feeling dry or stripped. This makes it a great option if your hair needs both toning and nourishment. While the shampoo effectively keeps color vibrant and reduces brassiness, it is best suited for chemically treated hair rather than natural or untreated hair. It can be used regularly, but because of its pigment intensity, many find using it once or twice a week sufficient to maintain desired results without over-toning. The formula is sulfate-free, which is gentler and less drying for color-treated hair. One thing to keep in mind is that the orange scent may not appeal to everyone.

For those with blonde or highlighted hair seeking a reliable product to combat brassiness while caring for their hair’s condition, this shampoo offers a strong balance of color correction and moisture support.