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10 Best Shampoo For Colored Hair 2025 in the United States

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Our Top Picks

#1

Winner

Pureology Strength Cure Shampoo - For Damaged or Color Treated Hair, Hair Strengthening & Prevents Breakage, Seals Split Ends, Vegan & Sulfate-Free, 9 Fl Oz

Rating
10.0
Chosen by1,477
Color Protection
Moisturizing Ingredients

Most important from
6972 reviews

Color Protection
The shampoo has a wonderful smell, works effectively, and feels gentle on color-processed hair, leaving it super soft without stripping out the toner.
Moisturizing Ingredients
The shampoo has a wonderful smell, works effectively, and feels gentle on color-processed hair, leaving it super soft without stripping out the toner.

Pureology Moisturizing Shampoo is designed specifically for damaged and color-treated hair, making it a great choice for anyone looking to maintain their hair's color while also repairing damage. One of its standout features is the sulfate-free formula, which is gentle and helps preserve color vibrancy. The inclusion of moisturizing ingredients ensures that hair remains hydrated, while the pH balanced formulation works to maintain the scalp's health. Additionally, UV protection is a bonus that defends against sun damage, which can fade hair color over time.

The shampoo is enriched with plant-based protein, Keravis, which not only strengthens hair strands but also helps in preventing future damage, making it ideal for those who often use heat styling tools. This makes it suitable not just for color-treated hair, but for all hair types that have experienced wear and tear.

However, there are a few drawbacks to consider. The shampoo is on the pricier side compared to regular shampoos, which might not suit everyone's budget. Also, while the gel form provides a rich lather, some users may find it doesn't cleanse as thoroughly as shampoos with harsher ingredients. Additionally, those with non-damaged hair might not see as much benefit from this specific formula, as it's primarily targeted at repairing and moisturizing damaged strands.

Rating
10.0
Chosen by1,477
Color Protection
Moisturizing Ingredients

Most important from
6972 reviews

Color Protection
The shampoo has a wonderful smell, works effectively, and feels gentle on color-processed hair, leaving it super soft without stripping out the toner.
Moisturizing Ingredients
The shampoo has a wonderful smell, works effectively, and feels gentle on color-processed hair, leaving it super soft without stripping out the toner.
#2

Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo, Repairs, Hydrates, & Brightens All Blonde, Lightened, & Grey Hair, 8.5 fl oz

Rating
9.1
Sulfate-Free Formula
Color Protection
Moisturizing Ingredients

Most important from
10926 reviews

Sulfate-Free Formula
The sulfate-free, pH balanced formula supports color preservation and daily use without damage.
Color Protection
Brightens blonde hair by effectively eliminating brassiness and delivering a vibrant, cool tone.
Moisturizing Ingredients
Leaves hair feeling stronger, softer, and healthier with noticeably less breakage and no dryness.
pH Balanced
The sulfate-free, pH balanced formula supports color preservation and daily use without damage.

The Olaplex No. 4P Blonde Enhancer Purple Toning Shampoo is an excellent option for those with blonde, lightened, or grey hair looking to maintain brightness while caring for their color. Its purple toning formula helps neutralize brassy tones, making blonde shades look fresh and vibrant.

Designed to repair and hydrate hair, this shampoo helps counteract damage from coloring and lightening treatments. It is unscented and suitable for all hair types, providing a gentle option for everyday use. Being sulfate-free, it supports color preservation, and its pH balanced formula helps maintain hair health and color longevity.

The 8.5-ounce size offers convenience for regular use. If your goal is to brighten and tone blonde or grey hair while adding moisture and repair, this shampoo is a fitting choice.

Rating
9.1
Sulfate-Free Formula
Color Protection
Moisturizing Ingredients

Most important from
10926 reviews

Sulfate-Free Formula
The sulfate-free, pH balanced formula supports color preservation and daily use without damage.
Color Protection
Brightens blonde hair by effectively eliminating brassiness and delivering a vibrant, cool tone.
Moisturizing Ingredients
Leaves hair feeling stronger, softer, and healthier with noticeably less breakage and no dryness.
pH Balanced
The sulfate-free, pH balanced formula supports color preservation and daily use without damage.
#3

Biolage Hydra Source Shampoo - Softens, Moisturizes & Adds Shine, For Dry Hair, Infused with Micro-Filtered Aloe Vera & Fermented Hyaluronic Acid, Vegan & Paraben-Free, 13.5 Fl Oz

Rating
9.1
Moisturizing Ingredients
Protein-Enriched

Most important from
18766 reviews

Moisturizing Ingredients
The scent is amazing and leaves hair feeling hydrated and smooth.
Protein-Enriched
The quality is outstanding, with users noting soft, smooth hair after use.

The Biolage Hydra Source Shampoo is a strong choice for those with dry, damaged hair, thanks to its hydrating and moisturizing properties. Infused with Aloe, this shampoo promises to provide significant moisture, optimizing the moisture balance for healthier, more manageable hair. It boasts a paraben-free, silicone-free, and mineral-oil free formula, which is beneficial for those looking to avoid harsh chemicals. Additionally, the shampoo is vegan and cruelty-free, which may appeal to eco-conscious consumers.

The product is designed to leave hair soft and shiny, suitable for all hair textures and types, making it versatile in a household with diverse hair needs. The primary focus seems to be on hydration and repair, which is excellent for combating dryness and split ends but may not fully address color preservation needs. Users seeking comprehensive color protection might need to pair this with other color-specific treatments.

Rating
9.1
Moisturizing Ingredients
Protein-Enriched

Most important from
18766 reviews

Moisturizing Ingredients
The scent is amazing and leaves hair feeling hydrated and smooth.
Protein-Enriched
The quality is outstanding, with users noting soft, smooth hair after use.

Buying Guide for the Best Shampoo For Colored Hair

Choosing the right shampoo for colored hair is essential to maintain the vibrancy and health of your hair. Colored hair requires special care to prevent fading, dryness, and damage. When selecting a shampoo, it's important to consider several key specifications that will help you find the best fit for your needs. Here are the key specs to look out for and how to navigate them.
Sulfate-Free FormulaSulfates are cleansing agents that can strip away natural oils and color from your hair. A sulfate-free formula is gentler and helps preserve the color. If you have recently colored your hair or have sensitive scalp, opt for sulfate-free shampoos to maintain the vibrancy and health of your hair.
Color ProtectionShampoos with color protection are specifically designed to lock in color and prevent fading. These shampoos often contain ingredients that shield hair from UV rays and environmental pollutants. If you want to keep your hair color looking fresh and vibrant for longer, choose a shampoo labeled with color protection.
Moisturizing IngredientsColored hair can become dry and brittle, so it's important to choose a shampoo with moisturizing ingredients like argan oil, shea butter, or glycerin. These ingredients help to hydrate and nourish your hair, making it softer and more manageable. If your hair feels dry or damaged after coloring, look for shampoos with added moisturizers.
pH BalancedA pH balanced shampoo helps maintain the natural acidity of your scalp and hair, which is important for keeping the cuticle layer smooth and intact. This is crucial for colored hair as it helps to prevent color from washing out. If you want to ensure your hair remains healthy and your color lasts longer, choose a pH balanced shampoo.
UV ProtectionUV rays from the sun can cause hair color to fade faster. Shampoos with UV protection help to shield your hair from these harmful rays. If you spend a lot of time outdoors or live in a sunny climate, a shampoo with UV protection can help maintain your hair color.
Protein-EnrichedColoring can weaken the hair structure, so a protein-enriched shampoo can help to strengthen and repair your hair. Proteins like keratin and silk amino acids can help to rebuild the hair shaft and reduce breakage. If your hair feels weak or prone to breakage after coloring, look for shampoos with added proteins.

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