10 Best Shampoo For White Hairs 2025 in the United States

The Redken Purple Shampoo with Violet Pigment is an excellent choice for those with white, blonde, or bleached hair. One of its key strengths is the inclusion of purple pigments, which are effective in neutralizing brassy, yellow, and orange undertones, ensuring a cooler and brighter hair color. Additionally, this shampoo offers moisturizing benefits thanks to ingredients like glycerin, which helps keep hair hydrated and soft.

The salicylic acid present in the formula strengthens and repairs hair from the core, reducing breakage and improving hair health. Another advantage is its color depositing formula, which maximizes color vibrancy and provides anti-fade protection, making it suitable for color-treated or chemically-treated hair. However, it's important to note that this shampoo is not sulfate-free, which might be a concern for those looking to avoid sulfates in their hair care routine.

Despite these minor drawbacks, the Redken Purple Shampoo is a robust option for maintaining and enhancing blonde or white hair, especially when used 2-3 times a week as suggested.

Clairol Professional Shimmer Lights Purple Shampoo is designed to help neutralize brassiness and yellow tones in blonde, silver, gray, and highlighted hair. One of its major strengths is its ability to effectively remove dull yellow tones, which is particularly beneficial for those with white or light-colored hair. It also adds shine without leaving any residue, making the hair appear more vibrant and refreshed.

Additionally, it can renew and refresh faded highlights, which is a plus for maintaining hair color between salon visits. The shampoo has a floral scent, which many users might find pleasant. However, it does not specifically mention moisturizing ingredients, which are important to prevent hair from becoming dry and brittle. The absence of a sulfate-free formula might be a concern for those with sensitive scalps or those looking to avoid harsh chemicals.

This shampoo is best suited for adults with any hair type looking to maintain their blonde, silver, or gray tones without the brassiness.

The Matrix So Silver Purple Shampoo is a viable option for those with color-treated, blonde, grey, and white hair looking to neutralize brassy, yellow tones. Its key strength lies in its toning purple pigments, which can effectively reduce yellow tones in just one wash.

The product is versatile, suitable for both natural and color-treated hair, enhancing and restoring cool tones, which is a significant benefit for maintaining vibrant hair color. Additionally, the shampoo has a floral, woody scent that adds a pleasant fragrance to its use.

While the shampoo effectively balances pH for optimal hair health, the need for gloves during application might be seen as an inconvenience. The Matrix So Silver Purple Shampoo excels in its primary function of neutralizing yellow tones, making it a strong choice for those looking to maintain their hair color.