10 Best Shampoos For Gray Hair 2025 in the United States

The Aveda Shampure Nurturing Shampoo is a gentle daily cleanser especially suited for fine to medium hair. It contains 96% naturally derived ingredients and features abyssinian oil, which nourishes hair and adds shine without silicones. Its sulfate-free formula gently cleanses, helping to reduce dryness of the hair and scalp, a common concern for gray hair, which tends to be drier and more fragile.

The shampoo has a calming floral scent made from 25 plant essences like lavender and ylang ylang, providing a pleasant and soothing experience during washing. While it does not include color-enhancing ingredients specifically designed to brighten or tone gray hair, it supports hair health through gentle cleansing and nourishing components without harsh chemicals.

If you are looking for a mild, natural shampoo that keeps hair feeling soft and healthy, this product is a solid option. However, those aiming to enhance or maintain gray hair color tone may prefer products formulated specifically for that purpose.

Matrix So Silver Purple Shampoo is a great choice for those with gray, blonde, or platinum hair looking to combat unwanted yellow tones. One of its standout features is its toning ability; it effectively deposits purple pigments that neutralize brassiness, making it particularly beneficial for individuals who want to maintain a cool, vibrant color in their hair. Users have noted that it provides noticeable results even after just one wash, which is a big plus for busy individuals.

Additionally, the nourishing ingredients in the formula cater to both color-treated and natural hair, making it versatile for a wider audience. On the moisturizing front, the product does a decent job, helping to keep hair hydrated. However, it may not be as deeply moisturizing as some might hope. Those with very dry hair may need to follow it up with a rich conditioner to achieve their desired moisture level.

The sulfate-free formula is a strong advantage, making it gentler on the hair and scalp, which is especially important for maintaining healthy hair. While the shampoo has a pleasant floral and woody scent, it may be considered a bit overpowering by some. Additionally, the suggested use of leaving it on for five minutes may not be ideal for everyone, particularly if you're in a rush. Lastly, the packaging is compact and easy to handle, making it convenient for travel.

Clairol Professional Shimmer Lights Purple Shampoo is designed specifically for gray, silver, and blonde hair, making it a strong choice for those looking to enhance their color while combating unwanted brassiness. One of its standout features is its ability to neutralize yellow tones, which is crucial for maintaining the vibrancy of gray or highlighted hair. It leaves hair shiny without leaving any residue, adding to a clean and refreshed look.

The moisturizing and nourishing properties of this shampoo are also worth noting. This helps to keep hair healthy, which is vital as gray hair can be more prone to dryness. Additionally, its sulfate-free formula is a great advantage since sulfates can strip hair of its natural oils, making it suitable for various hair types.

There are a couple of things to consider. While it effectively removes dullness and brassiness, it may require consistent use to maintain color effects, which could be a drawback for those looking for a quick fix. The floral scent is pleasant but might not be for everyone, especially if someone prefers a more neutral fragrance.

Clairol Professional Shimmer Lights Purple Shampoo is a solid option for adults with gray or highlighted hair who want to maintain a vibrant look and care for their hair. Its balance of color-enhancing and nourishing properties can make it a reliable part of your hair care routine, provided you're prepared for frequent application to achieve the best results.