10 Best Shampoos For Gray Hair 2025 in the United States

Redken Purple Shampoo with Violet Pigment is designed to cater to color-treated and chemically-treated hair, including bleached hair. Its primary strength lies in its ability to neutralize brassy, yellow, and orange undertones, thanks to the inclusion of pure violet pigments. This makes it highly effective for maintaining cooler, vibrant blonde shades, which could also benefit individuals with gray hair looking to keep their color bright and free of unwanted tones.

The shampoo also contains moisturizing and nourishing ingredients like protein, amino acids, and glycerin, which help in strengthening the hair, reducing breakage, and adding softness and shine. The inclusion of salicylic acid further aids in scalp care by promoting a healthier scalp environment.

However, it's worth noting that the product is not explicitly marketed as sulfate-free, which might be a concern for those specifically looking for sulfate-free formulations to avoid harsh chemicals. Additionally, the recommended usage of 2-3 times a week, with an application time of 3-5 minutes, might be slightly time-consuming for some users. Redken Purple Shampoo offers significant benefits for those seeking to maintain and enhance their gray or blonde hair color while keeping it nourished and healthy.

The Aveda Blue Malva Color Shampoo is designed to refresh and enhance gray, silver, or blonde hair by neutralizing brassy tones and boosting cool hues. Its formula includes organic blue malva and plant extracts, which provide good moisturizing and nourishing benefits to keep hair feeling soft and hydrated. This shampoo cleans gently without stripping color, which helps maintain the vibrancy of chemically treated hair over time. It’s also made without harsh sulfates, aligning with what many look for in gentle, color-protecting shampoos.

Additionally, the eucalyptus scent offers a fresh, natural aroma. While it supports scalp health with its mild cleansing and natural ingredients, some users might find the scent a bit strong if they prefer fragrance-free products. The eco-friendly packaging and natural ingredient base make it a good choice for those conscious about environmental impact.

This shampoo is well-suited for adults with gray or silver hair who want to reduce brassiness and keep their hair moisturized and vibrant without harsh chemicals.

The Joico Color Balance Purple Shampoo is a great choice for those with gray or cool blonde hair who want to keep their color looking fresh and vibrant. Its main strength lies in the violet pigments that neutralize yellow and warm tones, helping hair maintain a cooler, more natural shade. This shampoo also contains green tea extract and UV absorbers, which help protect hair color from fading over time.

It’s enriched with nourishing ingredients like keratin, rosehip oil, and arginine that work together to repair damage, strengthen hair, and add shine. The Smart Release Technology slowly delivers these beneficial oils and proteins throughout the day, which supports healthier-looking hair. While the product description doesn’t explicitly mention it is sulfate-free, Joico’s formulas typically aim to be gentle, so it’s likely suitable for sensitive scalps and helps retain moisture. However, if you have a very dry scalp or hair, you might still want to use a conditioner afterward for extra hydration.

This shampoo is liquid, easy to apply, and has a pleasant custom fragrance. Its size (33.8 fl oz) is generous, making it good value if you plan to use it regularly. This shampoo balances color care with hair strengthening and is a suitable option for adults wanting to enhance the look of their gray or cool-toned blonde hair while keeping it healthy.