10 Best Shampoos For Gray Hair 2025 in the United States

The Aveda Blue Malva Color Shampoo is designed to refresh and enhance gray, silver, or blonde hair by neutralizing brassy tones and boosting cool hues. Its formula includes organic blue malva and plant extracts, which provide good moisturizing and nourishing benefits to keep hair feeling soft and hydrated. This shampoo cleans gently without stripping color, which helps maintain the vibrancy of chemically treated hair over time. It’s also made without harsh sulfates, aligning with what many look for in gentle, color-protecting shampoos.

Additionally, the eucalyptus scent offers a fresh, natural aroma. While it supports scalp health with its mild cleansing and natural ingredients, some users might find the scent a bit strong if they prefer fragrance-free products. The eco-friendly packaging and natural ingredient base make it a good choice for those conscious about environmental impact.

This shampoo is well-suited for adults with gray or silver hair who want to reduce brassiness and keep their hair moisturized and vibrant without harsh chemicals.

Matrix So Silver Purple Shampoo is a great choice for those with gray, blonde, or platinum hair looking to combat unwanted yellow tones. One of its standout features is its toning ability; it effectively deposits purple pigments that neutralize brassiness, making it particularly beneficial for individuals who want to maintain a cool, vibrant color in their hair. Users have noted that it provides noticeable results even after just one wash, which is a big plus for busy individuals.

Additionally, the nourishing ingredients in the formula cater to both color-treated and natural hair, making it versatile for a wider audience. On the moisturizing front, the product does a decent job, helping to keep hair hydrated. However, it may not be as deeply moisturizing as some might hope. Those with very dry hair may need to follow it up with a rich conditioner to achieve their desired moisture level.

The sulfate-free formula is a strong advantage, making it gentler on the hair and scalp, which is especially important for maintaining healthy hair. While the shampoo has a pleasant floral and woody scent, it may be considered a bit overpowering by some. Additionally, the suggested use of leaving it on for five minutes may not be ideal for everyone, particularly if you're in a rush. Lastly, the packaging is compact and easy to handle, making it convenient for travel.

Matrix So Silver Purple Conditioner is designed specifically for blonde and gray hair, helping to reduce unwanted yellow or brassy tones with its purple pigments. This toning conditioner is sulfate-free and vegan, providing a gentler formula that won't strip your hair’s natural oils or color. It also adds twice the moisture compared to some other conditioners, keeping hair soft and hydrated—an important factor since gray hair can often feel dry or coarse.

The inclusion of ceramides helps to nourish and strengthen the hair, supporting overall scalp and hair health. This conditioner works best when used after shampoo and left on for up to three minutes, making it a quick and easy step in your routine. It is part of a collection that includes shampoo and masks for varying levels of toning, so for stronger or longer-lasting toning, those options are available.

This conditioner suits those looking for a moisturizing, color-enhancing product that gently neutralizes brassiness while supporting hair softness and scalp care.