10 Best Shampoos For Gray Hair 2025 in the United States

The Joico Color Balance Purple Shampoo is a great choice for those with gray or cool blonde hair who want to keep their color looking fresh and vibrant. Its main strength lies in the violet pigments that neutralize yellow and warm tones, helping hair maintain a cooler, more natural shade. This shampoo also contains green tea extract and UV absorbers, which help protect hair color from fading over time.

It’s enriched with nourishing ingredients like keratin, rosehip oil, and arginine that work together to repair damage, strengthen hair, and add shine. The Smart Release Technology slowly delivers these beneficial oils and proteins throughout the day, which supports healthier-looking hair. While the product description doesn’t explicitly mention it is sulfate-free, Joico’s formulas typically aim to be gentle, so it’s likely suitable for sensitive scalps and helps retain moisture. However, if you have a very dry scalp or hair, you might still want to use a conditioner afterward for extra hydration.

This shampoo is liquid, easy to apply, and has a pleasant custom fragrance. Its size (33.8 fl oz) is generous, making it good value if you plan to use it regularly. This shampoo balances color care with hair strengthening and is a suitable option for adults wanting to enhance the look of their gray or cool-toned blonde hair while keeping it healthy.

The Aveda Shampure Nurturing Shampoo is a gentle daily cleanser especially suited for fine to medium hair. It contains 96% naturally derived ingredients and features abyssinian oil, which nourishes hair and adds shine without silicones. Its sulfate-free formula gently cleanses, helping to reduce dryness of the hair and scalp, a common concern for gray hair, which tends to be drier and more fragile.

The shampoo has a calming floral scent made from 25 plant essences like lavender and ylang ylang, providing a pleasant and soothing experience during washing. While it does not include color-enhancing ingredients specifically designed to brighten or tone gray hair, it supports hair health through gentle cleansing and nourishing components without harsh chemicals.

If you are looking for a mild, natural shampoo that keeps hair feeling soft and healthy, this product is a solid option. However, those aiming to enhance or maintain gray hair color tone may prefer products formulated specifically for that purpose.

The Aveda Blue Malva Color Shampoo is designed to refresh and enhance gray, silver, or blonde hair by neutralizing brassy tones and boosting cool hues. Its formula includes organic blue malva and plant extracts, which provide good moisturizing and nourishing benefits to keep hair feeling soft and hydrated. This shampoo cleans gently without stripping color, which helps maintain the vibrancy of chemically treated hair over time. It’s also made without harsh sulfates, aligning with what many look for in gentle, color-protecting shampoos.

Additionally, the eucalyptus scent offers a fresh, natural aroma. While it supports scalp health with its mild cleansing and natural ingredients, some users might find the scent a bit strong if they prefer fragrance-free products. The eco-friendly packaging and natural ingredient base make it a good choice for those conscious about environmental impact.

This shampoo is well-suited for adults with gray or silver hair who want to reduce brassiness and keep their hair moisturized and vibrant without harsh chemicals.