10 Best Shampoos For Gray Hair 2025 in the United States

The Aveda Blue Malva Color Shampoo is designed to refresh and enhance gray, silver, or blonde hair by neutralizing brassy tones and boosting cool hues. Its formula includes organic blue malva and plant extracts, which provide good moisturizing and nourishing benefits to keep hair feeling soft and hydrated. This shampoo cleans gently without stripping color, which helps maintain the vibrancy of chemically treated hair over time. It’s also made without harsh sulfates, aligning with what many look for in gentle, color-protecting shampoos.

Additionally, the eucalyptus scent offers a fresh, natural aroma. While it supports scalp health with its mild cleansing and natural ingredients, some users might find the scent a bit strong if they prefer fragrance-free products. The eco-friendly packaging and natural ingredient base make it a good choice for those conscious about environmental impact.

This shampoo is well-suited for adults with gray or silver hair who want to reduce brassiness and keep their hair moisturized and vibrant without harsh chemicals.

Matrix So Silver Purple Shampoo is a great choice for those with gray, blonde, or platinum hair looking to combat unwanted yellow tones. One of its standout features is its toning ability; it effectively deposits purple pigments that neutralize brassiness, making it particularly beneficial for individuals who want to maintain a cool, vibrant color in their hair. Users have noted that it provides noticeable results even after just one wash, which is a big plus for busy individuals.

Additionally, the nourishing ingredients in the formula cater to both color-treated and natural hair, making it versatile for a wider audience. On the moisturizing front, the product does a decent job, helping to keep hair hydrated. However, it may not be as deeply moisturizing as some might hope. Those with very dry hair may need to follow it up with a rich conditioner to achieve their desired moisture level.

The sulfate-free formula is a strong advantage, making it gentler on the hair and scalp, which is especially important for maintaining healthy hair. While the shampoo has a pleasant floral and woody scent, it may be considered a bit overpowering by some. Additionally, the suggested use of leaving it on for five minutes may not be ideal for everyone, particularly if you're in a rush. Lastly, the packaging is compact and easy to handle, making it convenient for travel.

The Aveda Botanical Repair Purple Toning Shampoo is designed specifically for blonde, silver, and gray hair to help reduce brassy and yellow tones with its purple pigment. It brightens hair effectively after just one use and continues to tone over time, making it a good choice if you want to maintain a cooler, more vibrant gray or silver shade. The shampoo is 96% naturally derived and free from silicones, aligning well with those who prefer more natural hair care products. It also strengthens hair from within, which is helpful if your hair feels fragile or damaged.

The formula is sulfate-free, which is gentler and less likely to strip natural oils, supporting hair health over time. The floral scent is gentle and pleasant but may not suit everyone’s preference. This shampoo is well suited for adults with color-treated gray or blonde hair who want to reduce brassiness and support hair strength, though combining it with other products may provide additional moisture or scalp treatment if needed.