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10 Best Soft Sided Coolers 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

YETI Hopper M15 Portable Soft Cooler with MagShield Access, Navy

Rating
10.0
Chosen by1,421
Capacity
Insulation
Portability

Most important from
635 reviews

Capacity
Despite being the smallest size, it offers ample room for drinks and snacks, perfect for pool parties and beach outings.
Insulation
The thick, well-made material locks in cold effectively, keeping ice and meat frozen for long trips.
Portability
The shoulder strap provides comfortable, hands-free carrying for outdoor activities.
Additional Features
The magnetic closure makes it easy to open and close without compromising the coldness inside.
Durability
It performs just as well as previous models, maintaining the trusted YETI quality and cold retention.

The YETI Hopper M15 is a compact and highly portable soft-sided cooler designed for outdoor activities like hiking, boating, or beach trips. It can hold up to 32 twelve-ounce cans or 15.5 pounds of ice, making it a great choice if you need a small cooler for day outings rather than extended trips. Its ColdCell insulation uses closed-cell foam to keep contents cold effectively, though for longer periods you might need to add fresh ice. The Dryhide shell fabric is tough and resistant to punctures and UV damage, which means it stands up well to rough outdoor use. Its water resistance is good but not fully waterproof, so it will handle splashes but not submersion.

The MagShield Access system uses durable magnets to keep the cooler tightly sealed against leaks but also allows easy opening and closing, which is a handy feature for quick access. The exterior Kangaroo Pocket offers extra space for small items like keys or your phone, adding convenience. Weighing about 2.4 kilograms, it’s light enough to carry comfortably, though it may feel a bit bulky if fully packed. The cooler is easy to clean by hand but cannot be machine washed.

The Hopper M15 is well suited for outdoor enthusiasts who value durability, portability, and reliable cold retention in a smaller-sized soft cooler, but it might not be the best pick if you need large capacity or complete waterproofing.

Rating
10.0
Chosen by1,421
Capacity
Insulation
Portability

Most important from
635 reviews

Capacity
Despite being the smallest size, it offers ample room for drinks and snacks, perfect for pool parties and beach outings.
Insulation
The thick, well-made material locks in cold effectively, keeping ice and meat frozen for long trips.
Portability
The shoulder strap provides comfortable, hands-free carrying for outdoor activities.
Additional Features
The magnetic closure makes it easy to open and close without compromising the coldness inside.
Durability
It performs just as well as previous models, maintaining the trusted YETI quality and cold retention.
#2

YETI Hopper Flip 18 Portable Cooler, Navy

Rating
9.7
Insulation
Portability
Durability

Most important from
2524 reviews

Insulation
Keeps contents very cold for extended periods, showcasing impressive insulation performance.
Portability
The compact size is ideal for personal use and small outings, combining portability with reliability.
Durability
Built like a tank with a very robust, heavy-duty zipper that ensures durability even with frequent use.
Waterproofing
The cooler’s tough exterior and leakproof zipper provide confidence for outdoor adventures without worrying about spills or damage.
Additional Features
The unique color options add a fresh, appealing look that enhances user satisfaction.

The YETI Hopper Flip 18 is a portable soft-sided cooler designed to keep your drinks and food cold for extended periods. It holds about 16 cans plus ice, which is a good size for personal use or small group outings. Thanks to its ColdCell insulation, which is a special closed-cell foam, it keeps ice frozen much longer than many other soft coolers. The cooler’s DryHide shell is both waterproof and highly durable, resisting punctures, UV damage, and abrasions—ideal for outdoor adventures like hunting, boating, or camping.

Its HydroLok zipper is completely leakproof, preventing any spills no matter how bumpy your trip gets. Weighing just over 5 pounds and with compact dimensions, it’s easy to carry yet sturdy enough to handle rough conditions. One thing to keep in mind is that it requires hand washing, which might take a little extra care compared to easy-clean hard coolers. Also, while it is tough, the price might be higher than simpler soft coolers.

If you want a reliable, tough, and well-insulated soft cooler for personal outdoor activities, the YETI Hopper Flip 18 fits well. However, if you need a larger capacity or a very budget-friendly option, you might want to check other models.

Rating
9.7
Insulation
Portability
Durability

Most important from
2524 reviews

Insulation
Keeps contents very cold for extended periods, showcasing impressive insulation performance.
Portability
The compact size is ideal for personal use and small outings, combining portability with reliability.
Durability
Built like a tank with a very robust, heavy-duty zipper that ensures durability even with frequent use.
Waterproofing
The cooler’s tough exterior and leakproof zipper provide confidence for outdoor adventures without worrying about spills or damage.
Additional Features
The unique color options add a fresh, appealing look that enhances user satisfaction.
#3

YETI Hopper M30 Portable Soft Cooler with MagShield Access, Navy

Rating
9.4
Capacity
Insulation
Portability

Most important from
635 reviews

Capacity
The design is a significant improvement over earlier models, fitting regular cans and even a bottle of wine while keeping everything cold for hours.
Insulation
Holds ice all day and its size makes it easy to dry and clean out with a towel.
Portability
The magnetic closure works excellently, eliminating the need for straps and making it ideal for smaller or day trips.

The YETI Hopper M30 Portable Soft Cooler is designed for outdoor enthusiasts who need reliable cooling and durability. Its capacity of 7.2 gallons makes it suitable for small to medium-sized gatherings such as picnics, fishing trips, camping, and hiking. The ColdCell insulation, made from closed-cell foam, excels in keeping contents ice cold, ensuring your drinks and snacks stay fresh for extended periods.

Portability is enhanced by its lightweight design and convenient bag format, making it easy to carry around on various adventures. The DryHide Shell made of high-density nylon is highly durable, providing resistance to UV rays and punctures, which is ideal for rough outdoor conditions. Additionally, the MagShield Access feature with powerful magnets ensures the cooler is ultra leak-resistant and user-friendly, allowing you to open and close it with ease.

Waterproofing is implied through the DryHide Shell and MagShield Access, although it is advisable to avoid sharp objects and direct sunlight to maintain the cooler's integrity. The cooler also includes a Hitchpoint Grid for attaching accessories, adding to its functionality. If portability, robust insulation, and durability are your priorities, the YETI Hopper M30 is a strong contender in the soft-sided cooler market.

Rating
9.4
Capacity
Insulation
Portability

Most important from
635 reviews

Capacity
The design is a significant improvement over earlier models, fitting regular cans and even a bottle of wine while keeping everything cold for hours.
Insulation
Holds ice all day and its size makes it easy to dry and clean out with a towel.
Portability
The magnetic closure works excellently, eliminating the need for straps and making it ideal for smaller or day trips.

Buying Guide for the Best Soft Sided Coolers

When it comes to picking the right soft-sided cooler, it's important to consider how you plan to use it. Soft-sided coolers are great for their portability, flexibility, and ease of storage. They are perfect for day trips, picnics, beach outings, or even short camping trips. To make the best choice, you need to look at several key specifications that will determine how well the cooler meets your needs.
CapacityCapacity refers to how much the cooler can hold, usually measured in quarts or liters. This is important because it determines how much food and drink you can carry. Small coolers (10-20 quarts) are great for personal use or short trips. Medium coolers (20-40 quarts) are suitable for small groups or day trips. Large coolers (40+ quarts) are ideal for longer trips or larger groups. Choose a capacity based on the number of people you need to cater to and the duration of your outings.
InsulationInsulation quality affects how long the cooler can keep its contents cold. This is crucial for maintaining the freshness of your food and drinks. Basic insulation might keep items cool for a few hours, which is fine for short trips. Mid-range insulation can keep things cold for a day, suitable for day-long outings. High-end insulation can maintain cold temperatures for multiple days, ideal for camping or extended trips. Consider how long you need to keep items cold and choose accordingly.
PortabilityPortability includes the cooler's weight, handles, and straps. This is important for ease of transport. Lightweight coolers with comfortable handles or shoulder straps are best for those who need to carry them over longer distances. Some coolers come with wheels, which can be very convenient for heavier loads. Think about how far you will need to carry the cooler and choose one that offers the best portability features for your needs.
DurabilityDurability refers to how well the cooler can withstand wear and tear. This is important for ensuring the cooler lasts a long time, especially if you plan to use it frequently. Basic coolers are made from lighter materials and are suitable for occasional use. Mid-range coolers have more robust construction and can handle regular use. High-end coolers are made from heavy-duty materials and are designed for rugged use. Consider how often and in what conditions you will use the cooler to determine the level of durability you need.
WaterproofingWaterproofing ensures that the cooler does not leak and can keep its contents dry. This is important for preventing spills and protecting your items from external moisture. Basic waterproofing is suitable for light use and short trips. Mid-range waterproofing can handle occasional exposure to water, making it good for beach trips or rainy weather. High-end waterproofing is essential for boating or heavy rain conditions. Think about the environments you will be using the cooler in and choose the appropriate level of waterproofing.
Additional FeaturesAdditional features can include pockets, bottle openers, and antimicrobial linings. These are important for added convenience and functionality. Pockets can help organize your items, bottle openers are handy for drinks, and antimicrobial linings can keep the cooler cleaner and more hygienic. Consider what extra features would be beneficial for your specific needs and look for coolers that offer those.

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