10 Best Soft Sided Coolers 2025 in the United States

The Titan by Arctic Zone Deep Freeze Cooler is a versatile option for those needing a cooler for travel, tailgating, or picnics. With a 16-can capacity, it's suitable for small gatherings and short trips. The standout feature is its Deep Freeze Performance Insulation, which includes a radiant heat barrier, promising to keep ice for up to two days—a significant advantage for extended use.

The Zipperless lid design allows for quick access to contents, enhancing user convenience. Its HardBody liner with SmartShelf is a unique addition, preventing softer items from getting squished by heavier ones. The SmartShelf can be removed if extra space is needed, adding flexibility based on your packing needs. This cooler is also designed with portability in mind. It's lightweight at 2.3 pounds and includes an adjustable Backsaver shoulder strap with an anti-slip pad, making it comfortable to carry.

The exterior is made from rugged, water- and stain-repellent material, which enhances durability and makes it easy to clean. However, despite its many strengths, the cooler's size may be limiting for larger groups or longer trips. Additionally, while the waterproof exterior is a plus, the product doesn't explicitly mention being leak-proof, which could be a concern if the cooler is tipped over. The design and material choices indicate good durability, but for very rugged use, a hard-sided cooler might be more appropriate. This cooler is well-suited for individuals or small groups needing a portable, efficient, and easy-to-clean option for keeping food and drinks cold.

The YETI Hopper M12 Backpack Soft Sided Cooler offers a solid choice for those in need of a portable, durable cooler. With the capacity to hold up to 20 cans or 12 pounds of ice, it suits small gatherings or day trips well. One of its standout features is the MAGSHIELD Access, which uses powerful magnets to create a leak-resistant seal that is easy to open and close, adding convenience and reducing spills.

The Coldcell insulation ensures that items remain cold for extended periods, making it reliable for keeping beverages and food fresh. Its design includes a Dryhide Shell, providing robust protection against punctures and UV rays, enhancing its durability for outdoor adventures. The additional Kangaroo Pocket is a handy feature for storing small essentials like a phone or keys, though it may not be large enough for bigger items.

The cooler’s capacity is somewhat limited to 12 ounces, which might not meet the needs of larger groups. The cooler is also relatively heavy at 3.06 kilograms, potentially making it less ideal for longer treks. Despite these minor drawbacks, the YETI Hopper M12 stands out with its high-quality materials and construction, appealing especially to outdoor enthusiasts who prioritize durability and portability.