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10 Best Under Eye Primer 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Catrice | Under Eye Brightener | Conceal & Brighten Dark Circles | With Hyaluronic Acid & Shea Butter | Vegan, Cruelty Free & Paraben Free (010 | Light Rose)

Rating
9.7
Chosen by1,114
Texture
Finish
Longevity

Most important from
19085 reviews

Texture
It blends smoothly and provides a subtle, natural-looking brightening effect without being glittery or too sparkly.
Finish
Perfect for achieving a 'no makeup' look, making you appear more youthful and vibrant.
Longevity
However, it may not have much staying power and might require reapplication during the day.
Coverage
Works well in combination with other concealers for enhanced coverage and staying power.

The Catrice Under Eye Brightener is a great option for those looking to tackle dark circles under the eyes. Its creamy texture is enriched with hyaluronic acid and shea butter, which helps nourish and hydrate the skin. The light pink hue of the product is designed to counteract bluish tones, making the under-eye area look more awake and radiant. This primer offers medium coverage, which is enough to brighten the under-eye area without looking heavy or cakey. It can be applied easily with fingers, a sponge, or a brush, making it user-friendly for different preferences and skill levels.

Additionally, the product is vegan, cruelty-free, and free of parabens, gluten, fragrance, and phthalates, which is reassuring for those concerned about harmful ingredients and animal testing. However, it's important to note that for those with very deep dark circles, this primer alone might not provide full coverage, and following up with a concealer may be necessary. Also, as with any under-eye product, there's a potential for creasing, but this can be minimized by applying the product in thin layers and setting it with a powder.

The Catrice Under Eye Brightener is suitable for all skin types, including oily, combination, dry, and normal skin, and can be a valuable addition to your makeup routine to achieve a fresher, more alert appearance.

Rating
9.7
Chosen by1,114
Texture
Finish
Longevity

Most important from
19085 reviews

Texture
It blends smoothly and provides a subtle, natural-looking brightening effect without being glittery or too sparkly.
Finish
Perfect for achieving a 'no makeup' look, making you appear more youthful and vibrant.
Longevity
However, it may not have much staying power and might require reapplication during the day.
Coverage
Works well in combination with other concealers for enhanced coverage and staying power.
#2

Palladio Under Eye Brightener, Conceal, Brightens, Reduces Appearance of Dark Circles, With Caffeine Peptides & Vitamin E, Tired Skin Color Correcting Brightener & Primer, Light to Medium Skin Tone

Rating
9.4
Texture
Ingredients
Finish

Most important from
1327 reviews

Texture
Lightweight, creamy texture glides on effortlessly and blends seamlessly for a radiant, smooth look.
Ingredients
Contains caffeine, peptides, and vitamin E that help reduce puffiness and refresh tired under-eye skin.
Finish
Brightens and conceals dark circles effectively while maintaining a natural, non-cakey finish.
Longevity
Does not settle into fine lines, leaving a fresh and awake appearance throughout the day.
Coverage
Provides surprisingly good medium coverage that allows many to skip foundation or heavier concealers.

The Palladio Under Eye Brightener is a creamy primer designed to brighten and refresh tired under-eye skin, especially suited for light to medium skin tones. It has a radiant finish that gives a natural glow, helping to reduce the appearance of dark circles and puffiness thanks to ingredients like caffeine, peptides, and vitamin E. These actives offer gentle skincare benefits, making it a good pick if you want makeup that also nourishes sensitive under-eye skin. The texture is smooth and easy to blend with fingers or a brush, which helps create a subtle brightening effect rather than heavy coverage. It provides medium coverage, so it’s best for those with mild to moderate dark circles rather than deep discoloration.

Since it’s formulated for all skin types and is free from parabens and cruelty, it’s a safe option for sensitive skin too. However, if you need a long-lasting primer that fully conceals very dark circles or lasts through intense heat and humidity, this might require touch-ups during the day. Its pink tone is ideal for neutralizing dullness but may not suit very deep skin tones.

The product successfully balances makeup and skincare benefits, making it a solid choice for everyday use by those seeking a gentle brightener with added skin treatment.

Rating
9.4
Texture
Ingredients
Finish

Most important from
1327 reviews

Texture
Lightweight, creamy texture glides on effortlessly and blends seamlessly for a radiant, smooth look.
Ingredients
Contains caffeine, peptides, and vitamin E that help reduce puffiness and refresh tired under-eye skin.
Finish
Brightens and conceals dark circles effectively while maintaining a natural, non-cakey finish.
Longevity
Does not settle into fine lines, leaving a fresh and awake appearance throughout the day.
Coverage
Provides surprisingly good medium coverage that allows many to skip foundation or heavier concealers.
#3

Urban Decay Shimmer Eyeshadow Primer Potion Sin, Shimmer Eye Primer, Crease-free Eye Makeup Looks, Smooths & Preps Eyelid Base for Vibrant Color, All Skin Tones, Vegan - 0.33 fl oz

Rating
9.1
Finish
Longevity

Most important from
917 reviews

Finish
You don't even need eyeshadow; the primer looks great on its own and lasts all day.
Longevity
This primer really works, keeping your eyeshadow in place all day without creasing.

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product with several strengths. It features a creamy texture that applies smoothly and is formulated with polymer technology to prevent eyeshadow from creasing and fading. This makes it an excellent base for your eye makeup, ensuring vibrant color that lasts all day.

The primer leaves a subtle shimmer, suitable for all skin tones and types, including oily and crepey skin. As a vegan and cruelty-free product, it aligns with ethical beauty choices. A notable benefit is its buildable coverage, allowing you to achieve the desired level of intensity with your eyeshadow.

However, it's important to note that the shimmer finish may not appeal to everyone, particularly those seeking a completely matte look. Additionally, while the product is effective for long-lasting wear, those with very sensitive skin should check the ingredients to ensure compatibility. The 0.33 fl oz size might seem small, but only a tiny amount is needed for each application, making it last longer than expected. This primer is great for those who want a reliable, crease-free base for their eye makeup with a touch of shimmer.

Rating
9.1
Finish
Longevity

Most important from
917 reviews

Finish
You don't even need eyeshadow; the primer looks great on its own and lasts all day.
Longevity
This primer really works, keeping your eyeshadow in place all day without creasing.

Buying Guide for the Best Under Eye Primer

Choosing the right under-eye primer can make a significant difference in how your makeup looks and lasts throughout the day. An under-eye primer is designed to create a smooth base for concealer and foundation, helping to reduce the appearance of fine lines, wrinkles, and dark circles. It can also help to keep your makeup in place and prevent it from creasing or settling into lines. When selecting an under-eye primer, it's important to consider your specific needs and skin type to ensure you get the best results.
TextureThe texture of an under-eye primer is crucial because it affects how the product feels on your skin and how well it blends with other makeup. Primers can range from lightweight gels to thicker creams. If you have dry skin, a creamier texture might be more hydrating and comfortable. For oily skin, a lightweight gel can help control shine and prevent makeup from slipping. Choose a texture that feels comfortable and works well with your skin type.
IngredientsIngredients in an under-eye primer can address specific skin concerns and enhance the overall performance of the product. Look for ingredients like hyaluronic acid for hydration, peptides for anti-aging benefits, and antioxidants to protect the skin. If you have sensitive skin, opt for a primer with soothing ingredients like chamomile or aloe vera. Avoid primers with harsh chemicals or fragrances that could irritate the delicate under-eye area.
FinishThe finish of an under-eye primer can affect the overall look of your makeup. Primers can have a matte, satin, or luminous finish. A matte finish can help control oil and shine, making it ideal for oily skin types. A satin finish offers a natural look that works well for most skin types. A luminous finish can add a subtle glow and is great for dry or mature skin. Choose a finish that complements your skin type and the look you want to achieve.
LongevityLongevity refers to how long the under-eye primer helps your makeup stay in place. A good primer should extend the wear of your concealer and foundation, preventing them from creasing or fading throughout the day. If you need your makeup to last for long hours, look for a primer that specifically mentions long-lasting or all-day wear. Test the primer to see how well it holds up under different conditions, such as heat or humidity.
CoverageCoverage in an under-eye primer can vary from sheer to full. Sheer coverage primers are lightweight and provide a natural look, making them suitable for everyday use. Medium coverage primers can help to blur imperfections and even out skin tone. Full coverage primers offer the most coverage and are ideal for those with significant dark circles or discoloration. Choose the level of coverage based on your specific needs and the look you want to achieve.

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