10 Best Under Eye Primer 2025 in the United States

The Catrice Under Eye Brightener is a great option for those looking to tackle dark circles under the eyes. Its creamy texture is enriched with hyaluronic acid and shea butter, which helps nourish and hydrate the skin. The light pink hue of the product is designed to counteract bluish tones, making the under-eye area look more awake and radiant. This primer offers medium coverage, which is enough to brighten the under-eye area without looking heavy or cakey. It can be applied easily with fingers, a sponge, or a brush, making it user-friendly for different preferences and skill levels.

Additionally, the product is vegan, cruelty-free, and free of parabens, gluten, fragrance, and phthalates, which is reassuring for those concerned about harmful ingredients and animal testing. However, it's important to note that for those with very deep dark circles, this primer alone might not provide full coverage, and following up with a concealer may be necessary. Also, as with any under-eye product, there's a potential for creasing, but this can be minimized by applying the product in thin layers and setting it with a powder.

The Catrice Under Eye Brightener is suitable for all skin types, including oily, combination, dry, and normal skin, and can be a valuable addition to your makeup routine to achieve a fresher, more alert appearance.

The e.l.f. Putty Color-Correcting Eye Brightener is a versatile under-eye primer that aims to reduce the appearance of dark circles while brightening the under-eye area. The texture is creamy, making it easy to apply and blend. It contains hydrating ingredients like squalane and hyaluronic acid, which are great for keeping the under-eye area moisturized and smooth. The illuminating pearls in the formula add a brightening effect, which can help make tired eyes look more awake.

The peach hues in the cream provide some color correction, making it effective in reducing the appearance of dark circles. The medium coverage is suitable for those who need a bit of help without looking overly made-up. The finish is natural and lightweight, so it won't feel heavy on the skin. The longevity of the product is quite good, as it also primes the skin to extend the wear of concealer, making it a useful addition to your daily makeup routine.

However, users with very dark circles might need additional coverage, as this product offers medium coverage. Some people may also find the peach hue less effective if their skin tone doesn't match well with it. The product is vegan and cruelty-free, which is a big plus for those who prefer ethical beauty products. In essence, this eye brightener is great for those looking for an easy-to-use, hydrating, and brightening under-eye primer, but may not be sufficient for those requiring full coverage.

The Milk Makeup Hydro Grip Eye Primer is designed to provide a smooth and crease-free base for eyeshadow and undereye concealer. Its gel texture is lightweight and suitable for all skin types, making it easy to apply. The primer includes beneficial ingredients such as Hyaluronic Acid, which hydrates the skin, and Blue Agave Extract, which helps grip makeup for better longevity. These ingredients also contribute to a smoother appearance by blurring fine lines, which is a plus for those concerned with signs of aging.

One of its standout features is the 8-hour hold, which is appealing for users looking for long-lasting wear without the worry of creasing, fading, or smudging. The primer’s silicone-free formula and clean, vegan, cruelty-free credentials add to its positive appeal, especially for those mindful of product ingredients and ethical sourcing.

However, as a clear primer, it does not offer any tint or coverage, which might be a drawback for those who prefer some color correction in their primer. Additionally, while the hydration is a benefit, users with particularly oily eyelids may find the moisture-rich formula less effective in controlling shine.

The Milk Makeup Hydro Grip Eye Primer is a solid choice for individuals seeking a natural and hydrating under-eye primer that prioritizes ingredient safety and ethical standards, making it especially beneficial for those with normal to dry skin types. It’s less suited for those who need additional coverage or have very oily skin.