10 Best Under Eye Primer 2025 in the United States

The Bobbi Brown Vitamin Enriched Eye Base is a cream-based under-eye primer designed to prepare your skin for concealer while providing hydration. Its texture is creamy and rich, which helps smooth the skin instantly and makes it easier to apply makeup evenly. This product’s standout feature is its moisturizing ability—thanks to nourishing ingredients that improve skin texture and provide long-lasting moisture, making it ideal for dry or sensitive under-eye areas. The finish is smooth and natural, creating a subtle base rather than a heavy or matte layer, which helps concealer blend effortlessly.

Coverage-wise, it acts mainly as a primer, so it won’t conceal dark circles or discoloration on its own but enhances concealer’s effectiveness and longevity. While it performs well as a hydrating base, those looking for a primer with mattifying effects or higher coverage might find it less suitable. Since it’s formulated for all skin types, it’s a versatile option for anyone wanting a combination of skincare and makeup prep in one step.

If you prioritize a lightweight texture or a completely matte finish, this cream might feel a little richer than expected. This eye base works best for people who want to improve under-eye hydration and smoothness while setting a perfect foundation for concealer application.

The Palladio Under Eye Brightener is a creamy primer designed to brighten and refresh tired under-eye skin, especially suited for light to medium skin tones. It has a radiant finish that gives a natural glow, helping to reduce the appearance of dark circles and puffiness thanks to ingredients like caffeine, peptides, and vitamin E. These actives offer gentle skincare benefits, making it a good pick if you want makeup that also nourishes sensitive under-eye skin. The texture is smooth and easy to blend with fingers or a brush, which helps create a subtle brightening effect rather than heavy coverage. It provides medium coverage, so it’s best for those with mild to moderate dark circles rather than deep discoloration.

Since it’s formulated for all skin types and is free from parabens and cruelty, it’s a safe option for sensitive skin too. However, if you need a long-lasting primer that fully conceals very dark circles or lasts through intense heat and humidity, this might require touch-ups during the day. Its pink tone is ideal for neutralizing dullness but may not suit very deep skin tones.

The product successfully balances makeup and skincare benefits, making it a solid choice for everyday use by those seeking a gentle brightener with added skin treatment.

The Urban Decay Shimmer Eyeshadow Primer Potion Sin is a well-regarded product with several strengths. It features a creamy texture that applies smoothly and is formulated with polymer technology to prevent eyeshadow from creasing and fading. This makes it an excellent base for your eye makeup, ensuring vibrant color that lasts all day.

The primer leaves a subtle shimmer, suitable for all skin tones and types, including oily and crepey skin. As a vegan and cruelty-free product, it aligns with ethical beauty choices. A notable benefit is its buildable coverage, allowing you to achieve the desired level of intensity with your eyeshadow.

However, it's important to note that the shimmer finish may not appeal to everyone, particularly those seeking a completely matte look. Additionally, while the product is effective for long-lasting wear, those with very sensitive skin should check the ingredients to ensure compatibility. The 0.33 fl oz size might seem small, but only a tiny amount is needed for each application, making it last longer than expected. This primer is great for those who want a reliable, crease-free base for their eye makeup with a touch of shimmer.