10 Best Water Based Makeup Primer 2025 in the United States

The Elizabeth Mott Thank Me Later Radiant Illuminating Face Primer is designed to prep the skin for makeup application, providing a hydrating, glowing finish. Suitable for all skin types, this primer is lightweight, non-greasy, and long-lasting, meaning it can help your makeup stay put from morning to night without needing frequent touch-ups.

It's particularly beneficial for those seeking a dewy, illuminated look as it enhances natural radiance. The product is cruelty-free and approved by Leaping Bunny, which is a plus for ethical consumers. Additionally, its formulation is influenced by Korean beauty standards, known for their effective skincare ingredients and innovative formulas.

Users with particularly oily skin might find the hydrating aspect less helpful if they're looking to control shine. It's important to allow both skincare and primer to dry properly before applying makeup for the best results. Considering its strengths in hydration and longevity, this primer is especially suited for those with normal to dry skin types looking for a radiant finish.

The Elizabeth Mott Thank Me Later Blurring Face Primer SPF30 is a versatile water-based makeup primer designed to suit all skin types. This primer is especially beneficial for those seeking a product that not only preps the skin for makeup but also provides protection against sun damage with its SPF30 feature.

Its lightweight formula, enriched with ingredients like shea butter, green tea, cucumber, and linseed, offers a soothing effect while delivering a dewy glass skin look with a demi-matte velvety finish. This makes it ideal for creating a smooth canvas for makeup application. The primer’s pore-minimizing and anti-wrinkle properties are noteworthy, as it instantly blurs pores and softens the appearance of fine lines, helping to achieve a flawless complexion. It also combats creasing under makeup, ensuring a long-lasting wear.

The product is cruelty-free and Leaping Bunny approved, aligning with ethical beauty standards. However, users with very oily skin might find the dewy finish less desirable, and some might prefer a more matte finish for better oil control. Additionally, while the hydration level is adequate for most skin types, those with extremely dry skin may need a more intensely hydrating primer. This primer is a solid choice for individuals looking for a multipurpose product that combines skincare benefits with effective makeup priming.

The Smashbox The Original Photo Finish Smooth & Blur Makeup Primer is a versatile product suitable for all skin types. Its primary strength lies in its ability to blur flaws, minimizing the appearance of pores and fine lines, which helps achieve a smoother complexion. This primer is designed to extend the longevity of makeup, making it ideal for those looking to maintain their look throughout the day. It creates a protective barrier that shields the skin from environmental pollutants, which is a great bonus for individuals concerned about skin health.

The primer is also vegan and cruelty-free, appealing to ethically conscious consumers. It's a gel form with light coverage, which might not be suitable for those looking for a more substantial base. As a travel-size item, it's convenient for those on-the-go but may not be the most economical choice for daily use. The finish is smooth, but it may not provide enough hydration for all skin types, particularly very dry skin. Despite these minor drawbacks, it remains a strong contender for anyone looking to prime their skin effectively while enjoying the benefits of a smoother, more refined appearance.