10 Best Water Based Makeup Primer 2025 in the United States

The e.l.f. Power Grip Primer is a versatile option for anyone looking for a water-based makeup primer. It suits all skin types and offers a translucent finish, making it adaptable for various skin tones. One of its highlights is its skin-smoothing and gripping properties, ensuring that your makeup stays in place for extended periods. This is particularly beneficial for those who need long-lasting wear throughout the day.

Additionally, its gel-based formula is enhanced with Hyaluronic Acid, providing significant hydration and a plump appearance, which is great for those with dry skin or anyone needing an extra moisture boost. The clear, non-comedogenic formula means it won’t clog pores, a plus for those prone to breakouts. However, it may not be the best option if you're looking for intensive pore-minimizing effects, as this is not its primary focus. While its hydrating benefits are notable, individuals with extremely oily skin might find it less mattifying than preferred.

The product's cruelty-free and vegan status is an added bonus, appealing to ethical consumers. Applying the primer with your fingertips ensures even distribution and better absorption, but it's important to allow it 30 seconds to set before applying makeup. Keep in mind, some users may experience irritation, so it's advised to discontinue use if this occurs. In summary, the e.l.f. Power Grip Primer excels in providing a hydrating base and extending makeup wear, making it a solid choice for everyday use, especially for those who value ethical beauty products.

The LAURA GELLER NEW YORK Spackle Primer is designed to cater especially to mature skin, making it a good option if you're dealing with dryness or looking for added hydration. Its standout feature is the 2-in-1 moisturizer and primer combination, which helps to create a smooth base for foundation and keeps the skin feeling fresh throughout the day. The inclusion of hydrating ingredients like Hyaluronic Acid and Glycerin ensures your skin stays moisturized, while botanical antioxidants work to brighten and replenish your complexion.

This primer is particularly suitable for dry to normal skin types, but it claims to be compatible with all skin types, which might be useful if your skin's needs vary. The non-greasy, lightweight formula makes it comfortable to wear, and you can use it with or without makeup, adding versatility to your routine. Featuring no synthetic fragrances, parabens, or phthalates, it’s also cruelty-free and has earned the National Psoriasis Foundation Seal of Recognition, indicating its suitability for sensitive skin.

However, while it aims to minimize pores and enhance makeup longevity, results can vary, and some users might find it less effective in these areas. Additionally, the formula requires a minute to dry before applying other makeup, which could slightly slow down your routine. If you’re looking for hydration and smoother skin texture, this primer is a strong contender, especially for those with mature or dry skin types.

The Elizabeth Mott Thank Me Later Blurring Face Primer SPF30 is a versatile water-based makeup primer designed to suit all skin types. This primer is especially beneficial for those seeking a product that not only preps the skin for makeup but also provides protection against sun damage with its SPF30 feature.

Its lightweight formula, enriched with ingredients like shea butter, green tea, cucumber, and linseed, offers a soothing effect while delivering a dewy glass skin look with a demi-matte velvety finish. This makes it ideal for creating a smooth canvas for makeup application. The primer’s pore-minimizing and anti-wrinkle properties are noteworthy, as it instantly blurs pores and softens the appearance of fine lines, helping to achieve a flawless complexion. It also combats creasing under makeup, ensuring a long-lasting wear.

The product is cruelty-free and Leaping Bunny approved, aligning with ethical beauty standards. However, users with very oily skin might find the dewy finish less desirable, and some might prefer a more matte finish for better oil control. Additionally, while the hydration level is adequate for most skin types, those with extremely dry skin may need a more intensely hydrating primer. This primer is a solid choice for individuals looking for a multipurpose product that combines skincare benefits with effective makeup priming.