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10 Best Watercolor Paints 2025 in the United States

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Our Top Picks

#1

Winner

Winsor & Newton Cotman Watercolor Paint Set, Studio Set, 24 Whole Pans

Rating
10.0
Chosen by1,113
Quality (Student vs. Professional)
Form (Pans vs. Tubes)
Color Range

Most important from
48213 reviews

Quality (Student vs. Professional)
The paints deliver bright, vivid colors with great pigment quality, making them ideal for both beginners and experienced artists.
Form (Pans vs. Tubes)
The pans are easy to use and clean, with a detachable mixing tray that simplifies maintenance.
Color Range
While the color range is versatile, some users prefer to swap out less-used pans for colors better suited to their personal palette.
Transparency
The paints provide good transparency and color intensity, supporting vibrant artwork without the premium price.

The Winsor & Newton Cotman Watercolor Studio Set with 24 whole pans is a solid choice for beginners and hobbyists who want quality paints without a high price tag. These paints are student-grade, meaning they use some cost-effective pigments, but they still maintain good transparency and strong color intensity, which helps create vibrant artwork. The set includes a wide color range with common and useful shades, allowing for a versatile palette that covers many painting needs.

Because these come in pans, they are convenient for travel and easy to use without mess. The lightweight plastic box also doubles as a palette, which is practical for mixing colors. One downside is that the paints are not waterproof once dry and may lack some of the durability and lightfastness professional artists look for, so colors might fade faster if exposed to strong sunlight over time.

Though not designed for professional work, this set provides good value and quality for students, beginners, and casual painters who want a reliable, easy-to-handle watercolor experience.

Rating
10.0
Chosen by1,113
Quality (Student vs. Professional)
Form (Pans vs. Tubes)
Color Range

Most important from
48213 reviews

Quality (Student vs. Professional)
The paints deliver bright, vivid colors with great pigment quality, making them ideal for both beginners and experienced artists.
Form (Pans vs. Tubes)
The pans are easy to use and clean, with a detachable mixing tray that simplifies maintenance.
Color Range
While the color range is versatile, some users prefer to swap out less-used pans for colors better suited to their personal palette.
Transparency
The paints provide good transparency and color intensity, supporting vibrant artwork without the premium price.
#2

Winsor & Newton Cotman Watercolor Paint Set, 20 Colors, 5ml (0.17-oz) Tubes

Rating
9.4
Quality (Student vs. Professional)
Color Range

Most important from
48213 reviews

Quality (Student vs. Professional)
The paints deliver excellent quality with vibrant and long-lasting colors that require only a small amount to create impressive artwork.
Color Range
The color selection is well-rounded and versatile, making it easy to mix shades and achieve the classic transparent watercolor effect.

The Winsor & Newton Cotman Watercolor Paint Set offers 20 essential colors in convenient 5ml tubes, making it a solid choice for beginners or hobbyists exploring watercolor painting. These paints fall into the student-quality category, which means they provide good color and transparency but use some more affordable pigments to keep costs lower than professional-grade paints. The tube form is handy for mixing and controlling paint amount, especially for those new to watercolors.

This set covers a good range of basic hues, including yellows, reds, blues, greens, and earth tones, allowing you to mix many shades for different projects. The paints emphasize high transparency, which is great for layering colors and achieving that classic watercolor look. They also offer strong lightfastness, so your artwork is less likely to fade over time when displayed indoors.

Because it’s a student set, some colors may not be as vibrant or permanent as professional options, and the pigment quality is slightly compromised to keep the price economical. For those looking for a starter kit balancing quality and value, this Cotman set suits beginners or casual painters who want reliable, easy-to-use watercolors without a steep investment. Professional artists or those needing the highest pigment intensity and permanence might prefer upgrading to a professional line.

Rating
9.4
Quality (Student vs. Professional)
Color Range

Most important from
48213 reviews

Quality (Student vs. Professional)
The paints deliver excellent quality with vibrant and long-lasting colors that require only a small amount to create impressive artwork.
Color Range
The color selection is well-rounded and versatile, making it easy to mix shades and achieve the classic transparent watercolor effect.
#3

Kuretake GANSAI TAMBI Watercolor paint set 48 Colors, Professional-quality art supplies for artist, drawing, sketch, Non-Toxic, Made in Japan

Rating
9.4
Quality (Student vs. Professional)
Form (Pans vs. Tubes)
Color Range

Most important from
10412 reviews

Quality (Student vs. Professional)
The paints are of really good quality, recommended by artists and worth repurchasing.
Form (Pans vs. Tubes)
Larger pans make these paints convenient for both small and large brush strokes, enhancing their versatility.
Color Range
The color variety is impressive, making it easy to find just the right shade for any project.
Transparency
The opacity of these Japanese watercolors stands out, providing a unique, vibrant finish that differs from traditional watercolors.

The Kuretake GANSAI TAMBI Watercolor Paint Set offers professional-quality watercolor paints that are ideal for artists and serious hobbyists. With 48 colors, this set provides a broad color range, ensuring you have plenty of options for your artwork. The paints are in pans, which is convenient for mixing and using with both small and large brushes, thanks to their larger-than-average size. This flexibility is a significant advantage for various painting techniques.

The colors are vivid and opaque, which is typical of traditional Japanese Gansai watercolors, making them suitable for bold and expressive artwork. However, this opacity might not be the best fit if you prefer more transparent layers in your paintings. Additionally, the paints dry to a slight shiny finish, which some artists may appreciate, while others might not. The set includes a protective sheet that doubles as a palette mixer and a color chart for easy swatching, making it user-friendly.

The packaging is beautiful and suitable for gift-giving, adding an aesthetic touch. The paints are non-toxic and made in Japan, ensuring safety and quality. The Kuretake GANSAI TAMBI Watercolor Paint Set is a versatile and high-quality option for those who enjoy vibrant, easy-to-use watercolors but may not be the best choice if you need highly transparent colors.

Rating
9.4
Quality (Student vs. Professional)
Form (Pans vs. Tubes)
Color Range

Most important from
10412 reviews

Quality (Student vs. Professional)
The paints are of really good quality, recommended by artists and worth repurchasing.
Form (Pans vs. Tubes)
Larger pans make these paints convenient for both small and large brush strokes, enhancing their versatility.
Color Range
The color variety is impressive, making it easy to find just the right shade for any project.
Transparency
The opacity of these Japanese watercolors stands out, providing a unique, vibrant finish that differs from traditional watercolors.

Buying Guide for the Best Watercolor Paints

Choosing the right watercolor paints can greatly enhance your painting experience and the quality of your artwork. Watercolor paints come in various forms, qualities, and colors, and understanding these differences can help you make an informed decision. Here are some key specifications to consider when selecting watercolor paints, along with explanations to guide you through the process.
Quality (Student vs. Professional)Watercolor paints are generally categorized into student and professional (or artist) quality. Student quality paints are more affordable and are suitable for beginners or those practicing their skills. They contain less pigment and more fillers, which can affect the vibrancy and permanence of the colors. Professional quality paints have a higher concentration of pigment, offering richer colors and better lightfastness (resistance to fading over time). If you are a beginner or on a budget, student quality paints are a good starting point. However, if you are looking for the best performance and longevity in your artwork, investing in professional quality paints is recommended.
Form (Pans vs. Tubes)Watercolor paints come in two main forms: pans and tubes. Pans are small, solid blocks of paint that are activated with water, making them portable and convenient for travel. They are ideal for those who paint on the go or have limited space. Tubes contain liquid paint and offer more flexibility in mixing colors and adjusting the paint's consistency. They are suitable for larger works and for artists who prefer to have more control over their paint application. Consider your painting style and where you will be painting when choosing between pans and tubes.
Color RangeThe color range refers to the variety of colors available in a set or brand of watercolor paints. A basic set typically includes primary colors (red, blue, yellow) and a few secondary colors (green, orange, purple). More extensive sets offer a wider range of hues and shades, allowing for greater versatility in your artwork. If you are just starting, a basic set with essential colors is sufficient. As you gain experience and develop your style, you may want to expand your palette with additional colors to achieve more complex and nuanced effects.
LightfastnessLightfastness is the measure of how resistant a paint color is to fading when exposed to light. This is an important factor if you want your artwork to maintain its original appearance over time. Paints with high lightfastness ratings are less likely to fade, ensuring the longevity of your work. Manufacturers often provide lightfastness ratings on their products, with ratings such as ASTM I (excellent) and ASTM II (very good) being the most desirable. If you plan to display or sell your artwork, choosing paints with high lightfastness is crucial.
TransparencyTransparency refers to how much light passes through the paint, affecting the layering and blending of colors. Watercolor paints can be transparent, semi-transparent, or opaque. Transparent paints allow underlying layers to show through, creating a luminous effect and are ideal for glazing techniques. Semi-transparent paints offer a balance between transparency and opacity, while opaque paints cover underlying layers more completely. Your choice of transparency will depend on your painting techniques and the effects you wish to achieve. Transparent paints are great for delicate washes and layering, while opaque paints are useful for bold, solid areas of color.

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