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10 Best Whitening Toothpastes 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Colgate Total Whitening Toothpaste Gel, 10 Benefits, No Trade-Offs, Freshens Breath, Whitens Teeth and Provides Sensitivity Relief, Mint Flavor, 4 Pack, 5.1 Oz Tubes

Rating
9.9
Chosen by1,412
Sensitivity Protection
Flavor and Texture

Most important from
11653 reviews

Sensitivity Protection
Combining 10 benefits in one formula, it not only whitens teeth but also freshens breath and provides sensitivity relief.
Flavor and Texture
The refreshing mint flavor leaves your mouth feeling clean and fresh.

The Colgate Total Whitening Toothpaste Gel offers a comprehensive solution for those seeking a multi-benefit toothpaste. It is designed to remove surface stains, providing a whiter smile, and includes ten benefits without any trade-offs. One of its key strengths is the 42% increase in sensitivity relief compared to regular fluoride toothpaste after eight weeks of use, making it suitable for individuals with sensitive teeth. The presence of stannous fluoride ensures cavity prevention, gingivitis control, and enamel strengthening, which are crucial for oral health.

Additionally, its mint flavor leaves the mouth feeling fresh and clean. However, it's essential to note that while it boasts multiple benefits, the toothpaste's whitening effect is primarily on surface stains and may not address deeper discoloration. Moreover, it lacks the American Dental Association (ADA) Seal of Acceptance, which some users might look for as a mark of endorsement. The gel form and pleasant mint flavor can appeal to those who prefer a less abrasive texture. The product is also gluten-free, sugar-free, and fluoride-free, catering to users with specific dietary restrictions.

The convenient packaging of four 5.1 oz tubes makes it easy to stock up for multiple bathrooms. This toothpaste is a solid choice for individuals wanting a multi-benefit toothpaste that provides sensitivity relief and a refreshing flavor while also maintaining good oral health.

Rating
9.9
Chosen by1,412
Sensitivity Protection
Flavor and Texture

Most important from
11653 reviews

Sensitivity Protection
Combining 10 benefits in one formula, it not only whitens teeth but also freshens breath and provides sensitivity relief.
Flavor and Texture
The refreshing mint flavor leaves your mouth feeling clean and fresh.
#2

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

Rating
9.8
Whitening Ingredients

Most important from
20825 reviews

Whitening Ingredients
Crest 3D White really does whiten teeth, with a noticeable difference after use.

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste offers a promising solution for those seeking whiter teeth. One of its standout features is its ability to remove 90% more surface stains compared to regular toothpaste, making it a strong contender for effective whitening. The formula contains fluoride, which is essential for fighting cavities and strengthening tooth enamel, ensuring comprehensive dental care.

The luminous mint flavor adds a refreshing touch to the brushing experience, which can make daily oral care more pleasant. The toothpaste comes in a pack of four 3.7 oz tubes, providing a good quantity for the price. While the Crest 3D White Advanced Luminous Mint Toothpaste excels in whitening and cavity protection, it may not be the best choice for those needing sensitivity protection.

Rating
9.8
Whitening Ingredients

Most important from
20825 reviews

Whitening Ingredients
Crest 3D White really does whiten teeth, with a noticeable difference after use.
#3

Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor

Rating
9.7
Flavor and Texture

Most important from
46646 reviews

Flavor and Texture
The minty flavor is refreshing without being overpowering, leaving the mouth feeling clean and fresh long after brushing.

The Crest + Scope Whitening Toothpaste offers a strong package for those looking to improve their oral hygiene. It comes in a bulk pack of three 5.4 oz tubes, making it a practical choice for families or long-term use. One of its main strengths is its ability to kill millions of bad breath germs, which is supported by lab tests.

The toothpaste also contains fluoride, which is effective in fighting cavities and tartar, and helps to strengthen enamel. This makes it a solid choice for dental health maintenance. Additionally, it offers gentle whitening by removing surface stains, which is beneficial for those seeking an enamel-safe whitening solution.

The minty fresh flavor is likely to be a hit with most users, providing a pleasant brushing experience. In essence, Crest + Scope Whitening Toothpaste is a good option for those looking for a multi-benefit toothpaste that includes whitening, fresh breath, cavity protection, and enamel strengthening.

Rating
9.7
Flavor and Texture

Most important from
46646 reviews

Flavor and Texture
The minty flavor is refreshing without being overpowering, leaving the mouth feeling clean and fresh long after brushing.

Buying Guide for the Best Whitening Toothpastes

Choosing the right whitening toothpaste can be a game-changer for your dental hygiene and confidence. Whitening toothpastes are designed to remove surface stains and help you achieve a brighter smile. However, not all whitening toothpastes are created equal, and it's important to understand the key specifications to find the best fit for your needs. Here are the key specs to consider when selecting a whitening toothpaste.
Whitening IngredientsWhitening ingredients are the active components in the toothpaste that help remove stains and whiten your teeth. Common ingredients include hydrogen peroxide, carbamide peroxide, and baking soda. Hydrogen peroxide and carbamide peroxide are effective for deeper whitening, while baking soda is great for gentle surface stain removal. If you have sensitive teeth, you might want to opt for a toothpaste with lower concentrations of these ingredients or one that uses baking soda for a milder effect.
AbrasivenessAbrasiveness refers to the toothpaste's ability to scrub away surface stains. This is measured by the Relative Dentin Abrasivity (RDA) value. Toothpastes with higher RDA values are more abrasive and can remove stains more effectively, but they can also wear down enamel if used excessively. Low RDA toothpastes are gentler on enamel but may take longer to show whitening results. If you have sensitive teeth or thin enamel, choose a toothpaste with a lower RDA value.
Fluoride ContentFluoride is a mineral that helps strengthen tooth enamel and prevent cavities. Most whitening toothpastes contain fluoride, but the concentration can vary. Standard fluoride content is around 1000-1500 ppm (parts per million). If you are prone to cavities or have weak enamel, ensure your whitening toothpaste contains fluoride within this range to provide adequate protection while whitening your teeth.
Sensitivity ProtectionSome whitening toothpastes include ingredients to help reduce tooth sensitivity, such as potassium nitrate or stannous fluoride. These ingredients can help soothe nerves in the teeth and make the whitening process more comfortable. If you have sensitive teeth, look for a whitening toothpaste that specifically mentions sensitivity protection to avoid discomfort.
Flavor and TextureFlavor and texture are important for ensuring you enjoy using the toothpaste daily. Whitening toothpastes come in various flavors like mint, cinnamon, and even fruity options. The texture can range from smooth gels to gritty pastes. Choose a flavor and texture that you find pleasant, as this will encourage consistent use and better results.
ADA Seal of AcceptanceThe American Dental Association (ADA) Seal of Acceptance is a mark of quality and safety. Toothpastes with this seal have been tested and proven to be effective and safe for use. While not all effective toothpastes have this seal, it can be a helpful indicator of a reliable product. If you want extra assurance of the toothpaste's efficacy and safety, look for the ADA Seal of Acceptance on the packaging.

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