10 Best Yellow Out Shampoo 2025 in the United States

Milk_Shake Icy Blond Shampoo is specifically designed for very light blond and platinum hair, making it an excellent choice for those with color-treated blond hair or natural light and platinum blonds. Its unique black pigment formula helps to counteract unwanted yellow or brassy tones, which can be a common issue for blond hair exposed to lightening techniques or environmental factors. This distinguishes it from typical purple shampoos that are not suitable for grey or white hair, providing a more tailored solution for maintaining cool ash tones in blond hair.

The shampoo is infused with a sweet grape fragrance, adding a pleasant sensory experience during use. Additionally, it has active ingredients that enhance the natural beauty of hair, leaving it soft and shiny. The brand, Milk_Shake, is well-regarded among top hairstylists and its products are considered luxury salon exclusives now available online. It is important to note that this product is aimed at adults and may not be suitable for children. Those with sensitivities to scent might find it overpowering.

The product’s specific utility for very light blond and platinum hair means it may not be as effective for darker blond shades or other hair colors. Users should also be mindful of the specified frequency of use to avoid over-toning or potential dryness. This shampoo is ideal for maintaining platinum and very light blond hair, keeping it free of yellow or brassy tones while providing a luxurious washing experience.

Matrix So Silver Purple Shampoo is designed to neutralize yellow tones in blonde, platinum, grey, and silver hair. This purple shampoo deposits violet pigment to combat brassy, warm tones and eliminate dull, yellow hues without stripping the color. It features a hydrating formula that brightens and illuminates highlights, making it suitable for both color-treated and natural hair. The shampoo has a floral and woody scent, which can be pleasant for most users.

It's recommended to wear gloves during application and to leave the product on for five minutes for maximum toning benefits. The product is vegan and comes from the reputable brand Matrix, which is known for quality hair care products. Users can enhance the effects by pairing it with the So Silver conditioner and toning spray from the same collection.

This shampoo excels in its primary function of neutralizing unwanted tones, making it particularly beneficial for those with blonde, platinum, or grey hair looking to maintain a bright, vibrant tone. However, individuals with sensitive skin or those who do not prefer floral woody scents might find it less appealing. Additionally, the need to use gloves might be seen as an inconvenience for some.

The Redken Color Extend Blondage Purple Shampoo is designed specifically for people with blonde or chemically treated hair who want to keep their color looking fresh and cool. Its main strength lies in the purple pigments that effectively neutralize unwanted yellow and brassy tones, helping maintain a brighter, cooler blonde shade. The shampoo contains salicylic acid, wheat protein, amino acids, and glycerin, which work together not just to tone hair but also to strengthen and deeply condition it, reducing breakage and adding softness and shine. The scent is a pleasant orange fragrance, which many users find refreshing without being overpowering.

It's suitable for regular use, especially by those who color their hair frequently and want to protect against fading and brassiness. As a product from Redken, a well-known professional brand, it carries a reliable reputation for quality in hair care. On the downside, purple shampoos can sometimes leave a slight violet tint if left on too long, so users need to follow instructions carefully. Also, this shampoo is best for color-treated or chemically processed hair, so it might not be the ideal choice for natural blondes without color treatment.

This shampoo is particularly effective for maintaining cool blonde tones and strengthening color-treated hair, though it requires mindful application to avoid unwanted coloring effects.