10 Best Yellow Out Shampoo 2025 in the United States

Matrix So Silver Purple Shampoo is designed to neutralize yellow tones in blonde, platinum, grey, and silver hair. This purple shampoo deposits violet pigment to combat brassy, warm tones and eliminate dull, yellow hues without stripping the color. It features a hydrating formula that brightens and illuminates highlights, making it suitable for both color-treated and natural hair. The shampoo has a floral and woody scent, which can be pleasant for most users.

It's recommended to wear gloves during application and to leave the product on for five minutes for maximum toning benefits. The product is vegan and comes from the reputable brand Matrix, which is known for quality hair care products. Users can enhance the effects by pairing it with the So Silver conditioner and toning spray from the same collection.

This shampoo excels in its primary function of neutralizing unwanted tones, making it particularly beneficial for those with blonde, platinum, or grey hair looking to maintain a bright, vibrant tone. However, individuals with sensitive skin or those who do not prefer floral woody scents might find it less appealing. Additionally, the need to use gloves might be seen as an inconvenience for some.

Fanola No Yellow Shampoo is a specialized product designed to eliminate unwanted yellow and brassy tones in blonde, grey, or highlighted hair. One of its main strengths is the inclusion of extra violet pigments and antioxidant ingredients like grape extract and silk protein, which not only neutralize yellow tones but also help in maintaining a healthy shine and softness of the hair. This makes it suitable for various types of light-colored hair, from platinum blonde to grey, providing a versatile solution for anyone dealing with brassiness.

The shampoo is particularly beneficial for those who want to extend the time between salon visits by preserving their hair's desired tone at home. It’s easy to use by simply applying to wet hair, massaging, and leaving it on for 1 to 5 minutes. For optimal results, combining it with the No Yellow Purple Mask is recommended. Scent-wise, it offers a pleasant coconut fragrance, which can be a refreshing change from typical hair care product scents.

The brand, Fanola, has a reputable standing in professional hair care, originating from Italy and known for its quality and innovative products for over 15 years. However, one minor drawback could be the need for an additional product (the Purple Mask) to achieve the best results, which can add to the cost. Additionally, users with extremely dry or sensitive hair might need to use the product cautiously, as frequent use of strong toners can sometimes lead to dryness. Fanola No Yellow Shampoo is a strong contender in the market for anyone looking to maintain or achieve a cool, vibrant blonde shade.

Kerastase Blond Absolu Ultra-Violet Purple Shampoo is designed for individuals with lightened, highlighted, and grey hair. Its primary strength lies in its purple pigments, which effectively neutralize brassy and yellow undertones, helping to maintain cool blonde shades. Enriched with hyaluronic acid, the shampoo also hydrates and protects hair, making it suitable for those who have damaged or processed hair. This ingredient can enhance softness and shine, while also providing protection from oxidation and pollution, which is a bonus for overall hair health. The shampoo has a floral scent, which can be pleasant for many users. However, it's suggested to be used only once a week, which might be less frequent than some users prefer.

The product is part of the Blond Absolu range by Kerastase, a reputable brand known for its quality hair care products. This can give users confidence in the performance and reliability of the shampoo. On the downside, at 8.5 fl oz, the bottle may be on the smaller side for regular users, potentially making it less cost-effective in the long run. Additionally, the need to alternate with another shampoo (Bain Lumière) and follow up with a specific conditioner (Cicaflash) can be seen as a bit of a hassle for those looking for a simplified hair care routine.

This product is best suited for adults with blonde, bleached, or grey hair looking to combat brassiness and enhance hair health through a reputable brand's targeted formulation.