10 Best Yellow Out Shampoo 2026 in the United States

Milk_Shake Icy Blond Shampoo is specifically designed for very light blond and platinum hair, making it an excellent choice for those with color-treated blond hair or natural light and platinum blonds. Its unique black pigment formula helps to counteract unwanted yellow or brassy tones, which can be a common issue for blond hair exposed to lightening techniques or environmental factors. This distinguishes it from typical purple shampoos that are not suitable for grey or white hair, providing a more tailored solution for maintaining cool ash tones in blond hair.

The shampoo is infused with a sweet grape fragrance, adding a pleasant sensory experience during use. Additionally, it has active ingredients that enhance the natural beauty of hair, leaving it soft and shiny. The brand, Milk_Shake, is well-regarded among top hairstylists and its products are considered luxury salon exclusives now available online. It is important to note that this product is aimed at adults and may not be suitable for children. Those with sensitivities to scent might find it overpowering.

The product’s specific utility for very light blond and platinum hair means it may not be as effective for darker blond shades or other hair colors. Users should also be mindful of the specified frequency of use to avoid over-toning or potential dryness. This shampoo is ideal for maintaining platinum and very light blond hair, keeping it free of yellow or brassy tones while providing a luxurious washing experience.

Matrix So Silver Purple Shampoo is designed to neutralize yellow tones in blonde, platinum, grey, and silver hair. This purple shampoo deposits violet pigment to combat brassy, warm tones and eliminate dull, yellow hues without stripping the color. It features a hydrating formula that brightens and illuminates highlights, making it suitable for both color-treated and natural hair. The shampoo has a floral and woody scent, which can be pleasant for most users.

It's recommended to wear gloves during application and to leave the product on for five minutes for maximum toning benefits. The product is vegan and comes from the reputable brand Matrix, which is known for quality hair care products. Users can enhance the effects by pairing it with the So Silver conditioner and toning spray from the same collection.

This shampoo excels in its primary function of neutralizing unwanted tones, making it particularly beneficial for those with blonde, platinum, or grey hair looking to maintain a bright, vibrant tone. However, individuals with sensitive skin or those who do not prefer floral woody scents might find it less appealing. Additionally, the need to use gloves might be seen as an inconvenience for some.

Fanola No Yellow Shampoo is a specialized product designed to eliminate unwanted yellow and brassy tones in blonde, grey, or highlighted hair. One of its main strengths is the inclusion of extra violet pigments and antioxidant ingredients like grape extract and silk protein, which not only neutralize yellow tones but also help in maintaining a healthy shine and softness of the hair. This makes it suitable for various types of light-colored hair, from platinum blonde to grey, providing a versatile solution for anyone dealing with brassiness.

The shampoo is particularly beneficial for those who want to extend the time between salon visits by preserving their hair's desired tone at home. It’s easy to use by simply applying to wet hair, massaging, and leaving it on for 1 to 5 minutes. For optimal results, combining it with the No Yellow Purple Mask is recommended. Scent-wise, it offers a pleasant coconut fragrance, which can be a refreshing change from typical hair care product scents.

The brand, Fanola, has a reputable standing in professional hair care, originating from Italy and known for its quality and innovative products for over 15 years. However, one minor drawback could be the need for an additional product (the Purple Mask) to achieve the best results, which can add to the cost. Additionally, users with extremely dry or sensitive hair might need to use the product cautiously, as frequent use of strong toners can sometimes lead to dryness. Fanola No Yellow Shampoo is a strong contender in the market for anyone looking to maintain or achieve a cool, vibrant blonde shade.