10 Best Yellow Out Shampoo 2026 in the United States

Milk_Shake Icy Blond Shampoo is specifically designed for very light blond and platinum hair, making it an excellent choice for those with color-treated blond hair or natural light and platinum blonds. Its unique black pigment formula helps to counteract unwanted yellow or brassy tones, which can be a common issue for blond hair exposed to lightening techniques or environmental factors. This distinguishes it from typical purple shampoos that are not suitable for grey or white hair, providing a more tailored solution for maintaining cool ash tones in blond hair.

The shampoo is infused with a sweet grape fragrance, adding a pleasant sensory experience during use. Additionally, it has active ingredients that enhance the natural beauty of hair, leaving it soft and shiny. The brand, Milk_Shake, is well-regarded among top hairstylists and its products are considered luxury salon exclusives now available online. It is important to note that this product is aimed at adults and may not be suitable for children. Those with sensitivities to scent might find it overpowering.

The product’s specific utility for very light blond and platinum hair means it may not be as effective for darker blond shades or other hair colors. Users should also be mindful of the specified frequency of use to avoid over-toning or potential dryness. This shampoo is ideal for maintaining platinum and very light blond hair, keeping it free of yellow or brassy tones while providing a luxurious washing experience.

Matrix So Silver Purple Shampoo is designed to neutralize yellow tones in blonde, platinum, grey, and silver hair. This purple shampoo deposits violet pigment to combat brassy, warm tones and eliminate dull, yellow hues without stripping the color. It features a hydrating formula that brightens and illuminates highlights, making it suitable for both color-treated and natural hair. The shampoo has a floral and woody scent, which can be pleasant for most users.

It's recommended to wear gloves during application and to leave the product on for five minutes for maximum toning benefits. The product is vegan and comes from the reputable brand Matrix, which is known for quality hair care products. Users can enhance the effects by pairing it with the So Silver conditioner and toning spray from the same collection.

This shampoo excels in its primary function of neutralizing unwanted tones, making it particularly beneficial for those with blonde, platinum, or grey hair looking to maintain a bright, vibrant tone. However, individuals with sensitive skin or those who do not prefer floral woody scents might find it less appealing. Additionally, the need to use gloves might be seen as an inconvenience for some.

The Clairol Professional Shimmer Lights Purple Shampoo is designed to effectively neutralize yellow and brassy tones in blonde, silver, gray, and highlighted hair. Its purple hue works well to refresh faded highlights and remove dull yellow shades without leaving any residue, which helps hair look shiny and vibrant. This shampoo is suitable for all hair types and can be used regularly, making it a versatile option for anyone wanting to maintain cooler tones in their hair color. It has a pleasant floral scent, which users may find more enjoyable compared to typical salon shampoos that can have stronger chemical smells. Clairol Professional is a reputable brand known for quality hair care, adding confidence in the product's performance.

While the formula cleanses and brightens, some users with very sensitive scalps might want to check the ingredients for any potential irritants since it’s designed as a cream form and might feel slightly heavier than regular shampoos. Additionally, packaging may vary, so the size or look could differ from what you expect. For those with darker hair or natural tones without highlights, this purple shampoo might not provide noticeable benefits, as its main goal is to combat yellowish tones in lighter hair colors.