10 Best Elf Primer 2025 in the United States

The e.l.f. SKIN Suntouchable Whoa Glow SPF 30 serves as both a sunscreen and a makeup primer, making it a versatile addition to your skincare routine. It offers SPF 30 protection, which is beneficial for guarding against harmful UVA and UVB rays. The product is particularly praised for its lightweight feel and hydrating qualities, thanks to ingredients like hyaluronic acid, squalane, and aloe. This makes it suitable for a variety of skin types, including oily, normal, dry, and combination skin.

Users can expect a natural, radiant glow with a hint of peach shimmer, adding a touch of brightness to their complexion. This primer does not focus on minimizing pores or color correcting, which could be a drawback for some users specifically looking for these features. Its longevity helps in maintaining makeup throughout the day, though the exact duration might vary based on skin type and conditions. The product's vegan and cruelty-free status is a significant plus for those concerned with ethical beauty.

However, if you’re looking for a primer with strong pore-minimizing or color-correcting properties, this might not be the best fit. The packaging, while functional, may vary, which might be a point of inconsistency for some users. Additionally, the lack of a scent can be seen as a benefit for those sensitive to fragrances. This primer is most suitable for individuals looking for a hydrating, glowing finish with added sun protection.

The e.l.f. Hydrating Face Primer is designed to create a smooth base for long-lasting makeup application. It is infused with grape and vitamins A, C, & E, which help in hydrating the skin and boosting complexion. This primer is suitable for various skin types, including acne-prone, combination, and oily skin, making it versatile. It promises a full coverage finish, ideal for those looking to smooth out pores and fine lines.

Additionally, it pairs well with other e.l.f. products like the Flawless Finish Foundation or Camo Concealer for an all-day satin finish. The product is vegan and cruelty-free, aligning with ethical beauty standards. However, the primer does not offer specific benefits like color correcting or SPF protection, which might be a downside for those specifically looking for these features.

For those seeking a hydrating, pore-minimizing primer that supports long-lasting makeup, this primer can be a great addition to their routine.

The e.l.f. Luminous Putty Primer is designed to create a smooth, radiant base for makeup application. It is lightweight and has a silky texture, which helps in achieving a luminous finish. Suitable for all skin types, this primer is infused with hyaluronic acid and vegan collagen, which are known for their hydrating and skin-plumping properties. This makes it a good choice for those looking to keep their skin hydrated while also preparing it for makeup.

Additionally, the primer helps in gripping makeup for long-lasting wear, which is great if you need your makeup to stay put throughout the day. One of its appealing aspects is that it is vegan and cruelty-free, catering to ethically conscious consumers.

While it claims to be pore-minimizing and color-correcting, some users might find that these effects are subtle and not as pronounced as they might expect. The lack of SPF protection means you will need a separate sunscreen product. Furthermore, if you have very oily skin, the luminous finish might not be ideal as it could make your skin look shinier. Despite these minor drawbacks, it remains a solid option for those seeking a hydrating and radiant primer at an affordable price.