10 Best Face Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is a face and body tanning lotion known for its natural and organic ingredients, making it a good choice for those who are mindful of what they apply to their skin. The inclusion of aloe vera and coconut ensures the product is moisturizing, which can be beneficial for those with dry skin.

It is designed to provide a natural glow without the unwanted orange hue, available in medium to dark shades to cater to various skin tones. The formulation is free from harmful additives like sulfates, parabens, and artificial colors, making it suitable for sensitive skin types.

The application process is straightforward, with the product going on clear to prevent streaks and stains on clothing or sheets. One of its strengths is the long-lasting result, which can maintain a tan for several days with proper care. Additionally, it is fragrance-free, which could be a plus for those sensitive to strong scents but might be less appealing for those who enjoy a scented product.

This self-tanning lotion by Beauty by Earth aims to give a natural-looking, sun-kissed glow without the common orange tint, which is a plus if you want a subtle bronze effect. It comes in two shades—fair to medium and medium to dark—making it suitable for a wide range of skin tones. The lotion is made with natural and organic ingredients like aloe vera and shea butter, avoiding harmful additives such as parabens, sulfates, and artificial colors, which makes it a good choice for sensitive or dry skin types. It’s fragrance-free, so it won’t leave a noticeable scent after application.

The product is designed for both face and body use, including acne-prone skin, which adds versatility. Application is reportedly easy and streak-free, going on clear and not staining clothes or sheets, which can be a big convenience. The tan develops gradually and lasts for several days, allowing you to maintain a healthy glow without sun exposure. However, since it's a gradual tanner, it might not deliver an intense or immediate color change if you’re looking for a quick deep tan.

The lotion is praised for moisturizing the skin and having a clean beauty formula, though some users might prefer other formats like mousse or spray for faster coverage or different textures—these alternatives are also available from the brand. The product is made in the USA and backed by a satisfaction guarantee, reflecting confidence in its quality. This self-tanner is suitable for those seeking a natural, gentle, and safe tanning option that blends easily and suits multiple skin types, especially for people who prefer organic ingredients and gradual color rather than a strong instant tan.

The b.tan Clear Face Tan Mist is a gentle and user-friendly self-tanner designed for both face and body. Its spray formulation, infused with soothing rosewater, helps calm the skin while gradually building a natural-looking tan without orange tones. This gradual tanning mist allows you to control the intensity by layering multiple sprays, which is great if you want a subtle glow or a deeper bronze. It’s suitable for all skin types and is free from parabens and harsh chemicals, making it a good choice for those with sensitive skin or who prefer vegan and cruelty-free products.

The scent is mild and pleasant, thanks to the natural ingredients, so it won't overwhelm your senses. The tanning effect develops gradually, so you won’t see an instant change but can build your desired color over several days. Like most gradual tanners, the longevity might require regular application to maintain the glow, especially if you wash your face frequently. The spray is easy to apply evenly, but you need to wait a few minutes before applying makeup or sunscreen to avoid disturbing the tan.

Made in the USA with quality ingredients, this mist is a solid option for anyone looking for a straightforward, natural-feeling facial self-tanner that offers hydration and even skin tone along with a subtle, buildable bronzed look.