10 Best Face Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is a face and body tanning lotion known for its natural and organic ingredients, making it a good choice for those who are mindful of what they apply to their skin. The inclusion of aloe vera and coconut ensures the product is moisturizing, which can be beneficial for those with dry skin.

It is designed to provide a natural glow without the unwanted orange hue, available in medium to dark shades to cater to various skin tones. The formulation is free from harmful additives like sulfates, parabens, and artificial colors, making it suitable for sensitive skin types.

The application process is straightforward, with the product going on clear to prevent streaks and stains on clothing or sheets. One of its strengths is the long-lasting result, which can maintain a tan for several days with proper care. Additionally, it is fragrance-free, which could be a plus for those sensitive to strong scents but might be less appealing for those who enjoy a scented product.

The Jergens Natural Gradual Glow Bundle offers a practical solution for those looking to achieve a gentle, natural-looking tan on both face and body. This set includes a 2 oz face moisturizer with SPF 20 and a 7.5 oz firming body lotion, both designed for medium to tan skin tones. The face moisturizer doubles as a self-tanner and daily skin hydrator while providing sun protection, which is a nice plus for everyday use. The gradual tanning effect develops within about a week, allowing for a controlled and subtle color build-up rather than a sudden or artificial look. The lotion is suitable for all skin types and is free from parabens, which appeals to those concerned about ingredient safety.

Another strength is the formulation's added benefits: collagen, elastin, and green tea help reduce cellulite and firm the skin, which is somewhat unique in this category. The scent is generally mild and pleasant, not overpowering, which many users appreciate in self-tanners. On the downside, because the tan builds gradually, it may not satisfy those seeking a quick, noticeable color change before an event. Also, the product targets medium to tan skin tones specifically, so it might not be ideal for very fair or very deep skin colors looking for a perfect shade match. The longevity of the tan is typical for gradual tanners—lasting several days but requiring regular application to maintain the glow.

This bundle is well suited for anyone wanting a low-maintenance, everyday self-tanning option with added skincare benefits and sun protection, especially if they prefer gradual color development rather than instant results.

This self-tanning lotion by Beauty by Earth aims to give a natural-looking, sun-kissed glow without the common orange tint, which is a plus if you want a subtle bronze effect. It comes in two shades—fair to medium and medium to dark—making it suitable for a wide range of skin tones. The lotion is made with natural and organic ingredients like aloe vera and shea butter, avoiding harmful additives such as parabens, sulfates, and artificial colors, which makes it a good choice for sensitive or dry skin types. It’s fragrance-free, so it won’t leave a noticeable scent after application.

The product is designed for both face and body use, including acne-prone skin, which adds versatility. Application is reportedly easy and streak-free, going on clear and not staining clothes or sheets, which can be a big convenience. The tan develops gradually and lasts for several days, allowing you to maintain a healthy glow without sun exposure. However, since it's a gradual tanner, it might not deliver an intense or immediate color change if you’re looking for a quick deep tan.

The lotion is praised for moisturizing the skin and having a clean beauty formula, though some users might prefer other formats like mousse or spray for faster coverage or different textures—these alternatives are also available from the brand. The product is made in the USA and backed by a satisfaction guarantee, reflecting confidence in its quality. This self-tanner is suitable for those seeking a natural, gentle, and safe tanning option that blends easily and suits multiple skin types, especially for people who prefer organic ingredients and gradual color rather than a strong instant tan.