10 Best Face Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is a face and body tanning lotion known for its natural and organic ingredients, making it a good choice for those who are mindful of what they apply to their skin. The inclusion of aloe vera and coconut ensures the product is moisturizing, which can be beneficial for those with dry skin.

It is designed to provide a natural glow without the unwanted orange hue, available in medium to dark shades to cater to various skin tones. The formulation is free from harmful additives like sulfates, parabens, and artificial colors, making it suitable for sensitive skin types.

The application process is straightforward, with the product going on clear to prevent streaks and stains on clothing or sheets. One of its strengths is the long-lasting result, which can maintain a tan for several days with proper care. Additionally, it is fragrance-free, which could be a plus for those sensitive to strong scents but might be less appealing for those who enjoy a scented product.

The Jergens Natural Glow Gradual Glow Daily Moisturizer and Face Moisturizer with SPF 20 is a solid choice for those seeking a gradual self-tanner that also hydrates and protects the skin. Its formulation is a lotion which is easy to apply and gradually develops a light bronze tan. The product includes a color guide that ensures even application, which is helpful for beginners. It develops color over several days, making it less likely to cause streaks or uneven patches.

The inclusion of SPF 20 is a great addition for daily use, offering protection against UVA and UVB rays. This self-tanner is suitable for fair to medium skin tones and is formulated to be paraben-free, making it a safer option for sensitive skin types. The product also claims to reduce the appearance of cellulite due to ingredients like collagen, elastin, and green tea infusions, although individual results may vary.

However, the scent is an essential factor to consider; while some users may appreciate it, others might find it off-putting. Additionally, the longevity of the tan may require regular reapplication to maintain the desired color, which could be a drawback for those seeking a more long-lasting solution. This product is ideal for users looking for a multi-functional daily moisturizer that offers gradual tanning, firming benefits, and sun protection.

This self-tanning lotion by Beauty by Earth aims to give a natural-looking, sun-kissed glow without the common orange tint, which is a plus if you want a subtle bronze effect. It comes in two shades—fair to medium and medium to dark—making it suitable for a wide range of skin tones. The lotion is made with natural and organic ingredients like aloe vera and shea butter, avoiding harmful additives such as parabens, sulfates, and artificial colors, which makes it a good choice for sensitive or dry skin types. It’s fragrance-free, so it won’t leave a noticeable scent after application.

The product is designed for both face and body use, including acne-prone skin, which adds versatility. Application is reportedly easy and streak-free, going on clear and not staining clothes or sheets, which can be a big convenience. The tan develops gradually and lasts for several days, allowing you to maintain a healthy glow without sun exposure. However, since it's a gradual tanner, it might not deliver an intense or immediate color change if you’re looking for a quick deep tan.

The lotion is praised for moisturizing the skin and having a clean beauty formula, though some users might prefer other formats like mousse or spray for faster coverage or different textures—these alternatives are also available from the brand. The product is made in the USA and backed by a satisfaction guarantee, reflecting confidence in its quality. This self-tanner is suitable for those seeking a natural, gentle, and safe tanning option that blends easily and suits multiple skin types, especially for people who prefer organic ingredients and gradual color rather than a strong instant tan.