10 Best Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is an appealing choice for anyone seeking a natural-looking tan without exposure to harmful UV rays. Its formulation, made with organic ingredients like aloe vera and shea butter, ensures a moisturizing experience that’s gentle on the skin, making it suitable for various skin types, including sensitive and acne-prone skin. Users particularly appreciate the streak-free application, which is a common concern with self-tanners, and the fact that it dries clear, minimizing the risk of staining clothes or sheets.

One of the strengths of this self-tanner is its shade range. It offers options from fair to medium and medium to dark, allowing users to select a color that complements their natural skin tone. The tan develops quickly and can last several days with proper care, making it a convenient option for those who want an easy, low-maintenance way to maintain a sun-kissed glow.

Some users might find the development time to be a bit longer than anticipated, requiring patience for the desired results to fully take effect. Additionally, while the product claims to be suitable for all skin types, results can vary based on individual skin conditions and how well the lotion is absorbed. In terms of availability, this self-tanner is part of a broader range of tanning products from Beauty by Earth, which is a plus for those looking to explore different formats like mousse or tanning drops.

The Isle of Paradise Self Tanning Drops in Medium (Golden Glow) offer a tailored approach to self-tanning by allowing users to mix the drops with their favorite moisturizer. This customizable formulation ensures you can control the depth of your tan, making it suitable for varying preferences—from a light radiant glow to a deeper bronze tan.

The drops are vegan and cruelty-free and are infused with natural ingredients like grapefruit, chia seed, and avocado oils, which help to keep the skin hydrated while providing an even and long-lasting tan without streaks, stains, or unpleasant smells. The product uses green color-correcting actives to neutralize red tones and offer a medium golden tan.

Suitable for normal skin types, the self-tanning drops develop within 4-6 hours, providing a quick turnaround for those looking to achieve a sun-kissed look efficiently. It is essential to wash hands after application to avoid staining. While the shade range is customizable, it depends on the user's ability to mix the correct amount, which might be tricky for some. Additionally, because it is designed to mix with your moisturizer, the final result can vary based on the moisturizer’s formulation. This product is beneficial for those who prefer a personalized tanning experience and are comfortable with mixing their own solutions.

TAN-LUXE The Face Mini is a 10ml drop-based self-tanning concentrate designed to be mixed with your own moisturizer, serum, or face oil, allowing you to create a custom self-tanner. Its triple tan technology uses organic tanning ingredients that adapt to your skin tone, helping you achieve a natural-looking, radiant tan without the orange or streaky effects some self-tanners can cause. It suits all skin types and is free from parabens, toxins, and cruelty, which is great if you prefer cleaner beauty products.

The formula also includes nourishing ingredients like raspberry seed oil, aloe vera, and vitamin E, which help keep your skin soft and minimize irritation or dryness. The customizable approach means you control the depth of your tan by how much you mix in. Since it’s a mini size, it’s perfect to try out or for travel, but may not last long if you plan to use it daily.

The shade range is limited to a light/medium tone, so those looking for a deeper tan might need a different option. This product is ideal for people who want a subtle, natural facial tan with the flexibility to adjust the intensity, especially those who enjoy mixing their skincare products rather than using pre-mixed self-tanners.