10 Best Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is an appealing choice for anyone seeking a natural-looking tan without exposure to harmful UV rays. Its formulation, made with organic ingredients like aloe vera and shea butter, ensures a moisturizing experience that’s gentle on the skin, making it suitable for various skin types, including sensitive and acne-prone skin. Users particularly appreciate the streak-free application, which is a common concern with self-tanners, and the fact that it dries clear, minimizing the risk of staining clothes or sheets.

One of the strengths of this self-tanner is its shade range. It offers options from fair to medium and medium to dark, allowing users to select a color that complements their natural skin tone. The tan develops quickly and can last several days with proper care, making it a convenient option for those who want an easy, low-maintenance way to maintain a sun-kissed glow.

Some users might find the development time to be a bit longer than anticipated, requiring patience for the desired results to fully take effect. Additionally, while the product claims to be suitable for all skin types, results can vary based on individual skin conditions and how well the lotion is absorbed. In terms of availability, this self-tanner is part of a broader range of tanning products from Beauty by Earth, which is a plus for those looking to explore different formats like mousse or tanning drops.

The Jergens Natural Glow + Firming Self Tanner Body Lotion is designed for medium to deep skin tones and offers a gradual, natural-looking tan, making it a good choice if you prefer a subtle, buildable color rather than an instant dark tan. Being a lotion, it’s easy to apply and provides hydration with ingredients like coconut water and antioxidants, which help keep your skin feeling moisturized and healthy during tanning. It also contains collagen and elastin, which aim to visibly reduce the appearance of cellulite over about a week, adding a skin-firming benefit that many other self-tanners don’t offer. The formula is paraben-free and suitable for all skin types, which is great if you have sensitive skin. The scent is light and fresh, so it won’t leave you with a strong or unpleasant odor typical of some tanning products.

This product focuses on gradual tanning, so it requires several days of consistent use to see a noticeable color change. As a lotion, it may take longer to dry than sprays or mousses, so patience is needed to avoid streaks during application. The package includes two bottles, which is convenient if you plan to use it regularly or on larger areas.

Jergens Natural Glow + Firming Self Tanner Body Lotion is a solid option for those seeking a moisturizing, gentle, and gradual tan with added skin-firming benefits, though achieving the desired color demands consistent use and some patience.

Bondi Sands Dark Self Tanning Foam is designed for anyone looking for an easy-to-use self-tanner that delivers a natural-looking, bronzed glow. This product stands out for its lightweight formulation, which is enriched with aloe vera and coconut, offering not just a tan but also skin benefits. Users with various skin types can enjoy its compatibility, thanks to its gentle ingredients. The foam dries quickly, making it convenient for those with a busy lifestyle, and it allows for a wash-off after just one hour, which can be appealing if you want to control the depth of your color.

The color guide is clear, and users often report a streak-free finish, which is a significant plus for self-tanners. Additionally, the longevity of the tan is commendable, typically lasting several days with proper care. With a variety of shades available, there's a good chance that most people can find a suitable match.

There are a few drawbacks to consider. While the quick drying time is a benefit, it may require a bit of practice to apply effectively before it sets. Some users might find that they need to use more product than expected to achieve their desired darkness. Additionally, while the scent is generally pleasant, some may prefer a tanner with a more neutral fragrance.

Bondi Sands Dark Self Tanning Foam is a solid choice for those seeking a reliable self-tanner that’s easy to apply, quick to dry, and provides a natural finish. Its skin-friendly ingredients and versatility make it particularly suitable for individuals who appreciate a quick application without sacrificing quality.