10 Best Self Tanners 2025 in the United States

The Beauty by Earth Self Tanner is an appealing choice for anyone seeking a natural-looking tan without exposure to harmful UV rays. Its formulation, made with organic ingredients like aloe vera and shea butter, ensures a moisturizing experience that’s gentle on the skin, making it suitable for various skin types, including sensitive and acne-prone skin. Users particularly appreciate the streak-free application, which is a common concern with self-tanners, and the fact that it dries clear, minimizing the risk of staining clothes or sheets.

One of the strengths of this self-tanner is its shade range. It offers options from fair to medium and medium to dark, allowing users to select a color that complements their natural skin tone. The tan develops quickly and can last several days with proper care, making it a convenient option for those who want an easy, low-maintenance way to maintain a sun-kissed glow.

Some users might find the development time to be a bit longer than anticipated, requiring patience for the desired results to fully take effect. Additionally, while the product claims to be suitable for all skin types, results can vary based on individual skin conditions and how well the lotion is absorbed. In terms of availability, this self-tanner is part of a broader range of tanning products from Beauty by Earth, which is a plus for those looking to explore different formats like mousse or tanning drops.

The St.Tropez Self Tan Classic Bronzer Mousse Foam is a popular choice for those seeking a natural-looking tan without streaks. Its lightweight, quick-drying mousse formulation is easy to apply, making it suitable for beginners and experienced users alike. The product is designed to develop into a natural golden glow within 4-8 hours, providing flexibility depending on personal preference.

The tan lasts up to 10 days, which is quite impressive for a self-tanner. Additionally, the mousse is infused with hydrating jojoba oil, ensuring your skin remains moisturized and comfortable, even if it's sensitive. Being 100% vegan and cruelty-free is a significant plus for those who prioritize ethical beauty products.

While it promises a streak-free finish, achieving this might require some practice and proper preparation, like exfoliating and moisturizing beforehand. There is no need to wash off the product after application, which is convenient. This self-tanner is a reliable and ethical option for anyone looking to achieve a long-lasting, natural tan.

Jergens Natural Glow Instant Sun Body Mousse is designed for those seeking a deep bronze tan with a natural-looking finish. The mousse formulation makes application easy and quick, drying in just 60 seconds. It works well for all skin types, offering a streak-free result that develops instantly and deepens within hours. The tropical fruity scent adds a pleasant touch to the tanning experience.

One of its strong points is the ability to enhance your natural skin tone, making it mimic a real sun-tan without harmful sun exposure. Another advantage is its cruelty-free and paraben-free composition, appealing to those conscious about product ingredients. However, achieving an even application may require practice or a tanning mitt. The color guide in the mousse helps with this, but some users might find it challenging to apply evenly by hand.

The longevity of the tan is good, but for deeper color, reapplication is necessary. Jergens Natural Glow Mousse is a user-friendly option for a quick, natural-looking tan, suitable for anyone looking for a sunless tanning product with these benefits.