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10 Best Platinum Hair Toner 2025 in the United States

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Our Top Picks

#1

Winner

Keracolor Clenditioner PLATIUM Hair Dye - Semi Permanent Hair Color Depositing Conditioner, Cruelty-free, 12 Fl. Oz.

Rating
9.9
Chosen by1,427
Tone
Hair Condition

Most important from
86869 reviews

Tone
The platinum toner helps reduce brassiness effectively, even after just one use.
Hair Condition
It leaves hair feeling soft and moisturized, which is a big plus for those with dry or damaged hair.

The Keracolor Clenditioner PLATINUM Hair Dye is a semi-permanent hair color depositing conditioner. It serves not only as a toner to achieve the desired platinum shade but also as a conditioner, combining two steps into one. The inclusion of keratin, rose hips, shea butter, and jojoba oil is beneficial for maintaining hair health, making this product ideal for those who are concerned about the condition of their hair post-coloring.

Being cruelty-free is another positive aspect for ethically-minded consumers. The liquid form is user-friendly and easy to apply, and the 12 Fl. Oz. size offers a generous amount for multiple applications. As a semi-permanent solution, the longevity might be shorter than permanent dyes, requiring more frequent applications to maintain the desired hue.

The product does well to condition the hair while toning, which can help mitigate some of the damage typically associated with hair coloring. Given its formulation and benefits, this product would be best suited for individuals looking for a gentle, conditioning approach to achieving and maintaining a platinum hair tone, particularly those who prioritize cruelty-free products and hair health.

Rating
9.9
Chosen by1,427
Tone
Hair Condition

Most important from
86869 reviews

Tone
The platinum toner helps reduce brassiness effectively, even after just one use.
Hair Condition
It leaves hair feeling soft and moisturized, which is a big plus for those with dry or damaged hair.
#2

AGE beautiful Permanent Hair Color Dye Liqui Creme | 100% Gray Coverage | Anti-Aging Haircolor | Biotin for Thicker, Fuller Hair | Professional Salon Coloring | Topcoat Toner Pearl Blonde

Rating
9.8
Tone
Formulation
Longevity

Most important from
8222 reviews

Tone
Achieves a more natural-looking ash color with no green or weird tones, even after a week of daily washing.
Formulation
Provides excellent gray coverage with a natural look and added dimension and shine to the hair.
Longevity
Promising longevity as the water runs much clearer when rinsing compared to other brands.
Hair Condition
Results in healthier hair compared to years of using other hair coloring products.

The AGE Beautiful Permanent Hair Color Dye in Topcoat Toner Pearl Blonde is designed for those seeking a professional-quality hair color solution at home, especially beneficial for anyone wanting to address gray hair and the signs of aging. One of its standout features is the 100% gray coverage, which lasts up to eight weeks, making it a reliable choice for maintaining color. The inclusion of Biotin, Melanin, Keratin Peptides, and Silk Protein not only aids in achieving a vibrant color but also conditions the hair, promoting a fuller and healthier appearance. Users can enjoy softer, shinier hair right after application, which is a significant advantage over many standard hair dyes.

There are a few points to consider. While the color formula is designed to be gentle, some users may still experience sensitivity or allergic reactions, so it’s important to conduct a patch test prior to full application. The effectiveness of the toner can also vary based on individual hair types and conditions; those with very coarse or unmanageable hair might find additional products necessary to achieve their desired results. Moreover, the specific shade of Pearl Blonde may not suit everyone’s skin tone, so it's wise to choose based on one's personal preference and complexion.

This hair dye is ideal for individuals who wish to cover grays while enhancing the overall health and appearance of their hair. It serves as an excellent option for anyone concerned about hair aging or looking for a conditioning color treatment, but it is important to consider proper shade selection and potential sensitivities.

Rating
9.8
Tone
Formulation
Longevity

Most important from
8222 reviews

Tone
Achieves a more natural-looking ash color with no green or weird tones, even after a week of daily washing.
Formulation
Provides excellent gray coverage with a natural look and added dimension and shine to the hair.
Longevity
Promising longevity as the water runs much clearer when rinsing compared to other brands.
Hair Condition
Results in healthier hair compared to years of using other hair coloring products.
#3

BOLD UNIQ Purple Hair Mask - Toner For Blonde, Platinum, Bleached, Silver, Gray, Ash & Brassy Hair - Remove Yellow Tones & Condition Dry, Damaged Hair - Cruelty Free & Vegan - 6.76oz

Rating
9.8
Tone
Formulation
Hair Condition

Most important from
52791 reviews

Tone
This product works wonders for maintaining a beautiful, cool-toned blonde, enhancing vibrancy and hair health.
Formulation
The mask's vegan and cruelty-free formulation, free of sulfates, aligns perfectly with ethical beauty standards.
Hair Condition
The mask is exceptionally hydrating, leaving hair soft, shiny, and smooth without weighing it down.

The BOLD UNIQ Purple Hair Mask is designed for those with blonde, platinum, gray, or silver hair. It effectively removes brassiness and yellow tones, helping to maintain a vibrant, cool blonde shade. This product stands out due to its dual function: it tones hair while providing deep conditioning.

Infused with natural oils like coconut and marula oil, it helps to hydrate and repair dry, damaged hair, making it suitable for those with color-treated hair that needs extra care and moisture. The formulation is free of parabens and sulfates, which is a plus for those seeking a more natural product. Additionally, it is cruelty-free and vegan, aligning with ethical beauty standards.

As a mask, it requires a bit more time and effort compared to simpler toning solutions like shampoos or sprays. While it does offer conditioning benefits, users with extremely damaged hair might need to use it in conjunction with other treatments for optimal results. For those looking for a comprehensive, at-home solution to tone and condition their platinum or blonde hair, this product is a solid choice.

Rating
9.8
Tone
Formulation
Hair Condition

Most important from
52791 reviews

Tone
This product works wonders for maintaining a beautiful, cool-toned blonde, enhancing vibrancy and hair health.
Formulation
The mask's vegan and cruelty-free formulation, free of sulfates, aligns perfectly with ethical beauty standards.
Hair Condition
The mask is exceptionally hydrating, leaving hair soft, shiny, and smooth without weighing it down.

Buying Guide for the Best Platinum Hair Toner

Choosing the right platinum hair toner can make a significant difference in achieving the perfect shade of platinum blonde. Hair toners are used to neutralize unwanted brassy or yellow tones in bleached hair, giving it a cooler, more refined look. When selecting a platinum hair toner, it's important to consider several key specifications to ensure you get the best results for your hair type and desired outcome.
ToneThe tone of a hair toner refers to the underlying color it imparts to your hair. This is crucial because it determines whether your hair will have a warm, cool, or neutral finish. Platinum toners typically have cool tones like violet, blue, or silver to counteract yellow or brassy hues. If you want a cooler, icier platinum, look for toners with blue or violet undertones. For a more natural platinum, a neutral toner might be best.
Developer StrengthDeveloper strength is measured in volumes (e.g., 10, 20, 30) and indicates the level of peroxide in the developer. This affects how much the toner will lift your hair color. Lower volumes (10 or 20) are gentler and suitable for slight toning, while higher volumes (30 or more) are stronger and can lift the hair color more significantly. Choose a lower volume developer if your hair is already light and you only need minor toning. Opt for a higher volume if you need more significant color correction.
FormulationHair toners come in various formulations, such as liquid, cream, or gel. The formulation can affect the ease of application and the final result. Liquid toners are easy to mix and apply evenly, making them a good choice for at-home use. Cream toners are thicker and can be more precise, which is helpful for targeted toning. Gel toners offer a balance between liquid and cream, providing ease of application with good coverage. Consider your comfort level with applying hair products and choose a formulation that suits your needs.
LongevityLongevity refers to how long the toner will last before it starts to fade. This is important because it determines how often you will need to reapply the toner to maintain your desired shade. Some toners are semi-permanent and may last a few weeks, while others are demi-permanent and can last several months. If you prefer low maintenance, look for a toner with longer-lasting results. If you like to change your hair color frequently, a shorter-lasting toner might be more suitable.
Hair ConditionThe condition of your hair can greatly influence how well a toner works and how your hair responds to the treatment. If your hair is damaged or overly porous, it may absorb the toner unevenly, leading to patchy results. Look for toners that contain conditioning agents or are specifically formulated for damaged hair to help mitigate this issue. If your hair is healthy, you have more flexibility in choosing a toner, but always consider using a toner that also provides some conditioning benefits to maintain hair health.

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