10 Best Platinum Hair Toner 2026 in the United States

The Arctic Fox Semi-Permanent Hair Dye in Sterling is a good choice for those wanting a pastel silver toner for platinum blonde hair. It works best on very light hair (level eleven or lighter) and is designed to gently tone hair without harsh chemicals like ammonia or peroxide, which helps protect hair health. Its vegan and cruelty-free formula not only colors but also conditions the hair, leaving it feeling soft and nourished—ideal for people who tone frequently and want to avoid damage. The dye offers long-lasting, fade-resistant color with a pleasant scent, making it easy to use. However, it’s important to note that it’s a semi-permanent dye, so the color will gradually wash out over time.

Using it on hair that isn’t light enough can lead to uneven or unpredictable tones, so proper pre-lightening is crucial. For those with undertones or who want a unique shade, the product can be mixed with warmer tones or other colors for customization. While this toner doesn’t use traditional developers, its formula is gentle but may not lift or correct color like permanent toners. This product is well suited for users who have already achieved a very light platinum base and want a soft, conditioning silver tone without harsh chemicals.

The MAREE Purple Hair Mask is a versatile toner designed especially for blonde, bleached, highlighted, or platinum hair that tends to develop brassy or orange tones. Its purple pigment helps neutralize unwanted warmth, making it a solid choice if you want to keep your blonde or silver hair looking fresh and vibrant. This product doubles as a conditioner and repair mask, enriched with keratin and argan oil, which adds nourishment and helps improve hair strength and shine while reducing breakage. The formulation is gentle, free from sulfates and parabens, making it suitable for dry or damaged hair types that need extra care during toning.

Using it is straightforward: leaving the mask on for 5 minutes targets mild brassiness, while 10 minutes can brighten hair towards a platinum shade. Unlike some toners, it doesn’t leave a purple residue or stain, which is a plus for ease of use at home. However, it’s important to note this product does not contain a developer like traditional salon toners, so it won’t lift or lighten hair but rather tones the color you already have. The longevity of the toning effect may vary depending on hair porosity and washing frequency, so regular use might be needed to maintain results.

This purple mask works well for those with color-treated hair looking to control brassiness while also nourishing and repairing. If you have dark or untreated hair, this product won’t lighten your hair but can help maintain brightness on lighter shades. It serves as a convenient, multi-purpose option for anyone wanting an easy at-home solution to keep blonde or silver hair looking cool and healthy.

The Matrix So Silver Purple Shampoo is designed for individuals with color-treated, blonde, grey, platinum, or white hair aiming to neutralize unwanted yellow or brassy tones. The product excels in toning, thanks to its violet pigment that effectively tackles dull and yellowish hues. The formulation is also hydrating, which is beneficial for those with dry hair, as it promises extra moisture and color care without stripping the hair of its color.

This makes it a great option for maintaining the vibrancy and brightness of lightened or icy blonde hair while keeping it hydrated and healthy. Suggested use is straightforward, requiring gloves, and for maximum benefits, allowing the shampoo to sit on the hair for five minutes before rinsing. The inclusion of a floral and woody scent adds an appealing sensory experience.

Potential users should be aware that achieving the best results may necessitate the use of additional products from the So Silver Collection, such as the conditioner and toning spray. This can be seen as a downside for those looking for a single-step solution. Additionally, frequent use might be necessary to maintain the desired tone, which could be inconvenient for some. The product is vegan and has not been discontinued, indicating its ongoing popularity and availability. The Matrix So Silver Purple Shampoo is a solid choice for those seeking to maintain their blonde, grey, or platinum hair, offering effective toning and hydration, though it may require a multi-product regimen for optimal results.