10 Best Soft Cooler Bags 2025 in the United States

The YETI Hopper M12 Backpack Soft Sided Cooler in Navy is designed for those who enjoy outdoor activities like picnics, camping, and hiking. It offers a capacity to carry up to 20 cans or 12 pounds of ice, making it suitable for small groups or extended trips. The ColdCell insulation with closed-cell foam is a standout feature, ensuring impressive cold retention to keep your drinks and food ice-cold for long periods.

The MagShield Access using durable magnets creates an efficient, leak-resistant closure system that is easy to use with one hand, allowing the bag to stay open when needed and close securely when not in use. This is particularly useful for quickly accessing the cooler’s contents without fumbling with zippers. The DryHide Shell is made of high-density fabric, providing significant protection against punctures and UV rays, contributing to the cooler's durability.

Additionally, the kangaroo pocket on the exterior is a handy added feature for storing small items like a phone, keys, or snacks, ensuring they are easily accessible. However, the cooler does have some drawbacks. Weighing in at 3.04 kilograms, it can be relatively heavy when fully loaded, which might be a concern for some users. Also, while the capacity is adequate, it might not suffice for very large gatherings. The YETI Hopper M12 Backpack offers a blend of functionality, durability, and portability, making it a strong contender for outdoor enthusiasts looking for a reliable soft-sided cooler.

The YETI Hopper M30 Portable Soft Cooler in Navy color has a capacity of 7.2 gallons, making it suitable for activities like picnics, fishing, camping, and hiking. It boasts impressive insulation through its ColdCell closed-cell foam, which keeps contents cold for extended periods. The portability is enhanced by its relatively manageable weight of 4.47 kilograms and durable construction using high-density nylon fabric that resists punctures and UV damage.

One of the standout features is the MAGSHIELD ACCESS, which uses powerful magnets to create an ultra leak-resistant seal that is easy to open and close. This ensures that your cooler will not leak, making it highly reliable for various outdoor activities. Additionally, the DryHide Shell further adds to its durability, ensuring the cooler withstands rough use and harsh conditions. Another useful feature is the Hitchpoint Grid, allowing for secure attachment of additional gear and accessories, enhancing its versatility.

However, potential drawbacks include its relatively high weight compared to other soft coolers, which might make it less convenient to carry over long distances. Also, the price point and the need for careful maintenance to avoid mildew might be considerations for some users. For those who prioritize durability, excellent insulation, and a leak-proof design, this soft cooler is a strong contender.

The YETI Hopper Flip 18 stands out as a robust and reliable soft cooler bag, ideal for outdoor enthusiasts engaging in activities like camping, fishing, and hiking. With a capacity to hold up to 16 cans plus ice, it offers ample space for a day out. The ColdCell Insulation ensures beverages and food stay cold longer than ordinary soft coolers, making it perfect for extended trips.

Its 100% leakproof HydroLok Zipper and high-density fabric make it both durable and resistant to punctures and UV rays, enhancing its longevity in rugged environments. The DryHide Shell adds another layer of protection being waterproof and resistant to abrasions, making it a reliable companion in the wild. Weighing 5.1 lbs, it's relatively lightweight considering its sturdy build, and the compact dimensions make it portable without sacrificing storage space.

However, the premium build comes at a higher price point which might be a consideration for budget-conscious users. Additionally, its rigid structure might not always be as flexible in terms of storage compared to other soft coolers. Nonetheless, for those who prioritize durability and superior insulation, the YETI Hopper Flip 18 is a top-tier choice.