10 Best Soft Cooler Bags 2025 in the United States

The YETI Hopper M12 Backpack Soft Sided Cooler in Navy is designed for those who enjoy outdoor activities like picnics, camping, and hiking. It offers a capacity to carry up to 20 cans or 12 pounds of ice, making it suitable for small groups or extended trips. The ColdCell insulation with closed-cell foam is a standout feature, ensuring impressive cold retention to keep your drinks and food ice-cold for long periods.

The MagShield Access using durable magnets creates an efficient, leak-resistant closure system that is easy to use with one hand, allowing the bag to stay open when needed and close securely when not in use. This is particularly useful for quickly accessing the cooler’s contents without fumbling with zippers. The DryHide Shell is made of high-density fabric, providing significant protection against punctures and UV rays, contributing to the cooler's durability.

Additionally, the kangaroo pocket on the exterior is a handy added feature for storing small items like a phone, keys, or snacks, ensuring they are easily accessible. However, the cooler does have some drawbacks. Weighing in at 3.04 kilograms, it can be relatively heavy when fully loaded, which might be a concern for some users. Also, while the capacity is adequate, it might not suffice for very large gatherings. The YETI Hopper M12 Backpack offers a blend of functionality, durability, and portability, making it a strong contender for outdoor enthusiasts looking for a reliable soft-sided cooler.

The YETI Hopper M30 Portable Soft Cooler in Navy color has a capacity of 7.2 gallons, making it suitable for activities like picnics, fishing, camping, and hiking. It boasts impressive insulation through its ColdCell closed-cell foam, which keeps contents cold for extended periods. The portability is enhanced by its relatively manageable weight of 4.47 kilograms and durable construction using high-density nylon fabric that resists punctures and UV damage.

One of the standout features is the MAGSHIELD ACCESS, which uses powerful magnets to create an ultra leak-resistant seal that is easy to open and close. This ensures that your cooler will not leak, making it highly reliable for various outdoor activities. Additionally, the DryHide Shell further adds to its durability, ensuring the cooler withstands rough use and harsh conditions. Another useful feature is the Hitchpoint Grid, allowing for secure attachment of additional gear and accessories, enhancing its versatility.

However, potential drawbacks include its relatively high weight compared to other soft coolers, which might make it less convenient to carry over long distances. Also, the price point and the need for careful maintenance to avoid mildew might be considerations for some users. For those who prioritize durability, excellent insulation, and a leak-proof design, this soft cooler is a strong contender.

The YETI Hopper Flip 12 Portable Cooler is a high-quality, durable soft cooler designed for outdoor enthusiasts. With a capacity to hold up to 12 cans plus ice, it offers ample space for a day out. The ColdCell Insulation technology uses closed-cell foam to keep contents colder for longer periods compared to regular soft coolers, making it a reliable choice for maintaining beverage temperatures.

Weighing just 3.1 pounds empty, it is lightweight and portable, easily fitting into various outdoor settings like tree stands, duck boats, or fishing trips. The high-density fabric and DryHide Shell ensure that the cooler is resistant to punctures, abrasions, and UV rays, adding to its longevity and toughness in rugged environments. The HydroLok Zipper is 100% leakproof, preventing any unwanted spills, and enhancing its utility for full-day trips.

Some additional features include its waterproof design, portability, and the convenient handle for easy carrying. However, the relatively high price point could be a potential drawback for budget-conscious buyers. This cooler is well-suited for outdoor adventures and those who prioritize durability and effective insulation in their gear.