10 Best Soft Coolers 2025 in the United States

The Titan by Arctic Zone 30 Can Zipperless Soft Cooler is designed to hold up to 30 cans, making it a good size for camping, picnics, or travel. Its insulation is impressive, featuring Deep Freeze Performance technology that can keep ice solid for up to three days, which is useful for keeping food and drinks cold over longer periods. The cooler’s material, made from Low Density Polyethylene (LDPE), is durable, water-resistant, and easy to clean, helping it maintain a good appearance even after outdoor use.

A standout feature is the patented zipperless, flip-open lid that allows quick and easy access to contents without fumbling with zippers, saving time and preventing cooling loss. The included removable HardBody liner with a SmartShelf lets you separate delicate items like sandwiches from heavier ones, so soft foods don’t get squished. For carrying, it has an adjustable shoulder strap with padding, providing reasonable comfort despite its solid build. The interior lining is leak-proof and protected with Microban to help prevent odor and bacteria, adding peace of mind when carrying liquids or melting ice.

Weighing 3.5 pounds, the cooler might feel a bit heavy for some users compared to other soft coolers. Its 10.65-liter capacity may also be on the smaller side for those needing to carry larger quantities for bigger groups. Those seeking ultra-lightweight or very large capacity options might consider alternatives. Nonetheless, this cooler offers a smart, durable, and user-friendly solution backed by a lifetime warranty, suitable for most outdoor activities requiring reliable cooling and convenient access.

The YETI Hopper M30 Portable Soft Cooler is a solid choice if you want a durable and easy-to-carry soft cooler for outdoor adventures like camping, fishing, or picnics. It can hold up to 32 pounds of ice and drinks, which is a decent size for day trips or small group outings. The cooler uses ColdCell closed-cell foam insulation that does a good job keeping your items cold for hours, helping your food and drinks stay fresh. The DryHide shell is tough and resistant to punctures and UV rays, so it’s built to handle rough use and outdoor conditions.

One of the standout features is the MagShield Access system, which uses magnets to keep the cooler securely sealed against leaks but also allows the top to stay open easily when you’re loading or grabbing items. This makes it convenient and helps avoid spills. Portability is well-thought-out—the M30 weighs about 4.5 kilograms (around 10 pounds), making it light enough to carry comfortably, and the design includes a hitchpoint grid where you can attach extra gear or tools.

A few considerations include that this cooler is a bit heavier than some other soft coolers, which might matter if you want the lightest option for hiking long distances. Also, while the capacity is good for small groups, it might not be enough for larger gatherings or multi-day trips where you need to store more food and ice. Cleaning requires some attention to avoid mold or mildew, so regular drying and gentle cleaning are necessary. The YETI Hopper M30 excels in durability, insulation, and leak resistance with smart features for outdoor use. It suits those who want a reliable, portable cooler that can handle a bit of rough treatment and keep contents cold for a day or so. If you need ultra-lightweight or very large capacity, you might look elsewhere, but for most casual outdoor activities, this cooler is a strong, convenient option.

The YETI Hopper M12 Backpack Soft Cooler is a compact, well-designed option for anyone needing a portable cooler that keeps drinks cold on the go. With a 240 fluid ounce capacity, it fits about 20 standard 12oz cans or even wine bottles, making it ideal for day trips, hiking, or small outings. The ColdCell insulation uses closed-cell foam, which is quite effective at holding cold temperatures for hours, so your drinks stay refreshingly chilled. The DryHide shell material is durable and resistant to punctures and UV damage, helping the cooler last through rough outdoor use.

Portability is a strong point here: it’s designed as a backpack with multiple carry handles and a Kangaroo pocket for easy access to essentials like your phone and keys without opening the main compartment. The MagShield Access system is a standout feature, using magnets to create a strong leak-proof seal that also stays open when you need it, offering convenience and protection against spills.

The size is somewhat compact, so it might not suit larger groups or longer trips needing more storage. The vinyl material, while tough, might feel a bit stiff compared to softer fabrics, which could impact comfort depending on your carry style. The price point tends to be on the higher side given its premium features. If you prioritize reliable cold retention, leak-proof design, and hands-free portability in a tough, stylish package, this cooler backpack represents a solid choice. For those needing bigger capacity or softer carry materials, other options might be more suitable.