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10 Best Soft Coolers 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Titan by Arctic Zone Deep Freeze Cooler - 16 Can Zipperless Hardbody Cooler with Deep Freeze Insulation, HardBody Liner, and SmartShelf - Sharkskin Gray

The Titan by Arctic Zone Deep Freeze Cooler is a compact soft cooler designed to hold up to 16 cans, making it a good choice for day trips, picnics, or light camping. Its 12-liter capacity suits small groups or personal use. One standout feature is the zipperless lid that flips open for quick, easy access, which is convenient when you want to grab a drink or snack without fumbling with zippers.

The cooler’s insulation uses Deep Freeze Performance technology combined with a radiant heat barrier, helping keep ice and contents cold for up to two days—solid performance for short outdoor activities. The hardbody liner adds durability and includes a removable SmartShelf that keeps soft foods like sandwiches separate from heavier items, preventing them from getting squished. The material is water- and stain-repellent and easy to wipe clean, which helps maintain the cooler after outings.

Portability is enhanced by an adjustable, padded shoulder strap that makes carrying comfortable. The cooler’s size is somewhat small, so it may not be ideal for storing food and drinks for larger groups or longer trips. If you prioritize quick access, good insulation for short trips, and smart organization features in a lightweight, portable cooler, the Titan Deep Freeze fits the bill well.

#2

RTIC Soft Cooler 30 Can, Insulated Bag Portable Ice Chest Box for Lunch, Beach, Drink, Beverage, Travel, Camping, Picnic, Car, Trips, Floating Cooler Leak-Proof with Zipper, Blue/Grey

Rating
9.6
Capacity
Insulation
Material

Most important from
6384 reviews

Capacity
Holds up to 30 cans and includes a detachable shoulder strap for easy carrying.
Insulation
Keeps drinks and food cold for over 12 hours, making it perfect for long workdays.
Material
Durable build quality that users have come to trust over repeated purchases.
Portability
Holds up to 30 cans and includes a detachable shoulder strap for easy carrying.
Additional Features
The zipper has seen improvements from older versions, enhancing usability.

The RTIC Soft Cooler 30 Can is designed for various outdoor activities such as camping, picnics, and trips, with a capacity to hold up to 30 cans. It boasts impressive insulation, keeping contents cool for up to 24 hours and, with proper use, up to 2 days. This makes it a reliable choice for short-term cooling needs.

The cooler is made from heavy-duty nylon, which ensures durability and resilience on different terrains, while still being lightweight at just 4 pounds for easy carrying. Portability is further enhanced by its compact dimensions of 11.5 x 15.5 x 12.75 inches, making it convenient to transport and store. One standout feature is its leak-proof design, achieved through a durable zipper that effectively prevents spills. Additionally, the cooler can float, adding a unique advantage for activities around water bodies like pools or lakes.

However, the cooler requires dry cleaning only, which might be less convenient for some users. Another potential drawback is the lack of exterior pockets or compartments for additional storage. Despite these minor inconveniences, the RTIC Soft Cooler remains a strong contender in its category with its versatile use and robust cooling performance. It is well-suited for those who need a reliable and portable cooling solution for outdoor activities.

Rating
9.6
Capacity
Insulation
Material

Most important from
6384 reviews

Capacity
Holds up to 30 cans and includes a detachable shoulder strap for easy carrying.
Insulation
Keeps drinks and food cold for over 12 hours, making it perfect for long workdays.
Material
Durable build quality that users have come to trust over repeated purchases.
Portability
Holds up to 30 cans and includes a detachable shoulder strap for easy carrying.
Additional Features
The zipper has seen improvements from older versions, enhancing usability.
#3

Stanley All Day Julienne Mini Soft Cooler Bag and Lunch Box 7.4 Quarts | 10 Can Cooler with Handles and Strap | Stays Cold for Hours | Insulated Travel Bag with Zipper | BPA-Free | Cream

Rating
9.4
Capacity
Insulation
Material

Most important from
1131 reviews

Capacity
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Insulation
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Material
The recycled polyester is a fantastic touch, making it eco-friendly.
Portability
Lightweight and easy to carry, holding up to 10 cans.

The Stanley All Day Julienne Mini Soft Cooler Bag and Lunch Box is a compact and lightweight option for those who need a portable solution for keeping their food and drinks cool. It has a capacity of 7.2 quarts, which fits up to 10 cans, making it suitable for a full day of refreshments. One of its standout features is the insulation, which can keep contents chilled for up to 12 hours, ensuring your food and drinks stay cool throughout the day.

Made from recycled polyester, it is both durable and eco-friendly, and the 'doctor's bag' design with a hinged top allows for easy access to the contents. The cooler also comes with a detachable shoulder strap for easy carrying and a front zip pocket for additional storage, making it versatile for various activities like picnics, beach trips, and hikes.

On the downside, it may not be large enough for those needing to pack more than 10 cans or additional large items. Additionally, while the cooler is leak-proof, it requires hand washing or gentle machine washing, which might be less convenient for some users. Despite these minor drawbacks, the Stanley cooler's durability and lifetime warranty make it a dependable choice for long-term use.

Rating
9.4
Capacity
Insulation
Material

Most important from
1131 reviews

Capacity
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Insulation
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Material
The recycled polyester is a fantastic touch, making it eco-friendly.
Portability
Lightweight and easy to carry, holding up to 10 cans.

Buying Guide for the Best Soft Coolers

When it comes to picking the right soft cooler, it's important to consider how you plan to use it. Soft coolers are versatile and portable, making them ideal for picnics, beach trips, camping, and other outdoor activities. They are generally lighter and easier to carry than hard coolers, but they come in a variety of sizes, materials, and features. Understanding the key specifications will help you choose the best soft cooler for your needs.
CapacityCapacity refers to the amount of space inside the cooler, usually measured in quarts or liters. This spec is important because it determines how much food and drink you can store. Small coolers (10-20 quarts) are great for personal use or short trips, medium coolers (20-40 quarts) are suitable for small groups or day trips, and large coolers (40+ quarts) are ideal for extended trips or larger groups. Consider how many people you need to cater for and the duration of your trips when choosing the capacity.
InsulationInsulation is what keeps the contents of your cooler cold. The quality and thickness of the insulation will affect how long your cooler can maintain its temperature. High-quality insulation can keep items cold for several days, while lower-quality insulation may only last a few hours. If you need a cooler for long trips or hot climates, look for one with thick, high-quality insulation. For shorter trips or cooler weather, standard insulation may suffice.
MaterialThe material of the soft cooler affects its durability, weight, and insulation properties. Common materials include nylon, polyester, and vinyl. Nylon and polyester are lightweight and durable, making them good for general use. Vinyl is more waterproof and easier to clean but can be heavier. If you need a cooler for rugged outdoor use, look for one with reinforced seams and a tough exterior. For casual use, a lighter material may be more convenient.
PortabilityPortability includes features like handles, shoulder straps, and wheels that make the cooler easier to carry. This spec is important if you plan to move the cooler frequently or over long distances. Small coolers often have simple handles, while larger ones may have padded shoulder straps or even wheels. Consider how far you need to carry the cooler and choose one with the appropriate portability features to make transport easier.
Leak-Proof DesignA leak-proof design ensures that melted ice or condensation doesn't escape from the cooler, which is important for keeping your belongings dry and preventing messes. Look for coolers with welded seams and waterproof zippers to ensure they are truly leak-proof. If you plan to use the cooler in a vehicle or near other items that need to stay dry, a leak-proof design is essential.
Additional FeaturesAdditional features can enhance the functionality of your soft cooler. These may include extra pockets for storage, bottle openers, or antimicrobial linings to prevent odors and mold. While these features are not essential, they can add convenience and improve your overall experience. Think about what extra features might be useful for your specific needs and look for coolers that offer them.

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