10 Best Soft Coolers 2025 in the United States

The YETI Hopper M30 Portable Soft Cooler is a solid choice if you want a durable and easy-to-carry soft cooler for outdoor adventures like camping, fishing, or picnics. It can hold up to 32 pounds of ice and drinks, which is a decent size for day trips or small group outings. The cooler uses ColdCell closed-cell foam insulation that does a good job keeping your items cold for hours, helping your food and drinks stay fresh. The DryHide shell is tough and resistant to punctures and UV rays, so it’s built to handle rough use and outdoor conditions.

One of the standout features is the MagShield Access system, which uses magnets to keep the cooler securely sealed against leaks but also allows the top to stay open easily when you’re loading or grabbing items. This makes it convenient and helps avoid spills. Portability is well-thought-out—the M30 weighs about 4.5 kilograms (around 10 pounds), making it light enough to carry comfortably, and the design includes a hitchpoint grid where you can attach extra gear or tools.

A few considerations include that this cooler is a bit heavier than some other soft coolers, which might matter if you want the lightest option for hiking long distances. Also, while the capacity is good for small groups, it might not be enough for larger gatherings or multi-day trips where you need to store more food and ice. Cleaning requires some attention to avoid mold or mildew, so regular drying and gentle cleaning are necessary. The YETI Hopper M30 excels in durability, insulation, and leak resistance with smart features for outdoor use. It suits those who want a reliable, portable cooler that can handle a bit of rough treatment and keep contents cold for a day or so. If you need ultra-lightweight or very large capacity, you might look elsewhere, but for most casual outdoor activities, this cooler is a strong, convenient option.

The YETI Hopper M15 Portable Soft Cooler is designed for outdoor enthusiasts who need a durable, reliable cooler for short trips like beach days, boating, or hikes. It holds up to 15.5 pounds of ice or 32 cans, which is a good size for a small group or a day out. Its ColdCell insulation uses closed-cell foam to keep contents cold for hours, helping your drinks and snacks stay fresh. The DryHide shell is tough and resists punctures and UV damage, making it suitable for rugged use. A handy kangaroo pocket on the outside offers extra storage for small items like your phone or keys.

The MagShield Access closure uses strong magnets to create a leak-resistant seal that snaps shut securely yet can stay open when needed, balancing convenience and protection from spills. The cooler is water-resistant and easy to clean with mild soap and water. While it’s very portable and well-made, its weight when full and moderate capacity mean it’s best for small groups or day trips rather than extended outings or large groups.

Also, being a soft cooler, it won’t offer the same long-term ice retention as hard-sided coolers but is more flexible and lightweight to carry. If you value solid ice retention, durability, and portability in a compact soft cooler, the YETI Hopper M15 is a strong choice.

The YETI Hopper M12 Backpack Soft Cooler is a compact, well-designed option for anyone needing a portable cooler that keeps drinks cold on the go. With a 240 fluid ounce capacity, it fits about 20 standard 12oz cans or even wine bottles, making it ideal for day trips, hiking, or small outings. The ColdCell insulation uses closed-cell foam, which is quite effective at holding cold temperatures for hours, so your drinks stay refreshingly chilled. The DryHide shell material is durable and resistant to punctures and UV damage, helping the cooler last through rough outdoor use.

Portability is a strong point here: it’s designed as a backpack with multiple carry handles and a Kangaroo pocket for easy access to essentials like your phone and keys without opening the main compartment. The MagShield Access system is a standout feature, using magnets to create a strong leak-proof seal that also stays open when you need it, offering convenience and protection against spills.

The size is somewhat compact, so it might not suit larger groups or longer trips needing more storage. The vinyl material, while tough, might feel a bit stiff compared to softer fabrics, which could impact comfort depending on your carry style. The price point tends to be on the higher side given its premium features. If you prioritize reliable cold retention, leak-proof design, and hands-free portability in a tough, stylish package, this cooler backpack represents a solid choice. For those needing bigger capacity or softer carry materials, other options might be more suitable.