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10 Best Soft Coolers 2025 in the United States

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Our technology thoroughly searches through the online shopping world, reviewing hundreds of sites. We then process and analyze this information, updating in real-time to bring you the latest top-rated products. This way, you always get the best and most current options available.

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Our Top Picks

#1

Winner

Stanley All Day Julienne Mini Soft Cooler Bag and Lunch Box 12 qt | 20 Can Cooler with Handles and Strap | 12 Hour Cooling | Insulated Travel Bag with Zipper | BPA-Free | Cream

Rating
9.8
Chosen by1,498
Capacity
Insulation
Material

Most important from
482 reviews

Capacity
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Insulation
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Material
The recycled polyester is a fantastic touch, making it eco-friendly.
Portability
Lightweight and easy to carry, holding up to 10 cans.

The Stanley All Day Julienne Mini Soft Cooler Bag and Lunch Box is a compact and lightweight option for those who need a portable solution for keeping their food and drinks cool. It has a capacity of 7.2 quarts, which fits up to 10 cans, making it suitable for a full day of refreshments. One of its standout features is the insulation, which can keep contents chilled for up to 12 hours, ensuring your food and drinks stay cool throughout the day.

Made from recycled polyester, it is both durable and eco-friendly, and the 'doctor's bag' design with a hinged top allows for easy access to the contents. The cooler also comes with a detachable shoulder strap for easy carrying and a front zip pocket for additional storage, making it versatile for various activities like picnics, beach trips, and hikes.

On the downside, it may not be large enough for those needing to pack more than 10 cans or additional large items. Additionally, while the cooler is leak-proof, it requires hand washing or gentle machine washing, which might be less convenient for some users. Despite these minor drawbacks, the Stanley cooler's durability and lifetime warranty make it a dependable choice for long-term use.

Rating
9.8
Chosen by1,498
Capacity
Insulation
Material

Most important from
482 reviews

Capacity
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Insulation
The lunch box holds quite a bit and stays cold all day with one small ice pack.
Material
The recycled polyester is a fantastic touch, making it eco-friendly.
Portability
Lightweight and easy to carry, holding up to 10 cans.
#2

YETI Hopper M12 Backpack Soft Sided Cooler with MagShield Access, Charcoal

Rating
9.6
Capacity
Insulation
Material

Most important from
525 reviews

Capacity
The YETI Hopper M12 Backpack Cooler is perfect for carrying drinks and snacks on outdoor adventures, with a stunning color and perfect size.
Insulation
High-quality insulation keeps drinks ice cold for hours, even in the hottest weather.
Material
The material is very good, and the backpack feature makes it easy to carry beverages.
Portability
The backpack design is comfortable to wear, with adjustable straps for a perfect fit.
Additional Features
The MagShield Access is incredibly easy to open and close, making it a standout feature.

The YETI Hopper M12 Backpack Soft Sided Cooler is a strong contender for those in need of a reliable cooler for outdoor activities like picnics, camping, or tailgating. With a capacity to carry up to 20 cans or 12 pounds of ice, it strikes a good balance between size and storage, making it ideal for small gatherings. One of its standout features is the MagShield Access, which utilizes strong magnets to ensure that the cooler is not only easy to open but also leak-resistant when closed, minimizing mess and hassle.

In terms of insulation, the ColdCell foam does an impressive job of keeping your drinks chilled for hours, which is a big plus when you're out in the sun. The durable DryHide shell adds another layer of protection, resisting punctures and UV rays, so you can rely on it for years of use.

Portability is a key strength as well, thanks to its backpack design, allowing you to carry your cooler hands-free. It also features a Kangaroo pocket, providing easy access to smaller items like your phone or wallet.

Rating
9.6
Capacity
Insulation
Material

Most important from
525 reviews

Capacity
The YETI Hopper M12 Backpack Cooler is perfect for carrying drinks and snacks on outdoor adventures, with a stunning color and perfect size.
Insulation
High-quality insulation keeps drinks ice cold for hours, even in the hottest weather.
Material
The material is very good, and the backpack feature makes it easy to carry beverages.
Portability
The backpack design is comfortable to wear, with adjustable straps for a perfect fit.
Additional Features
The MagShield Access is incredibly easy to open and close, making it a standout feature.
#3

YETI Hopper Flip 8 Portable Soft Cooler, Nordic Purple

Rating
9.4
Capacity
Insulation
Material

Most important from
2368 reviews

Capacity
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Insulation
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Material
Durable and lightweight, the cooler meets expectations and has a great color.
Portability
Easy to carry with the included shoulder strap or handle on top, making it convenient for various uses.
Additional Features
The zipper can be a bit stiff, but a firm grip makes it manageable.

The YETI Hopper Flip 8 Portable Soft Cooler is an excellent option for outdoor enthusiasts looking for a reliable cooler that is both portable and efficient. With a capacity of about 7.9 liters, it can hold up to 6 cans plus ice, making it suitable for day trips like camping, fishing, or picnicking. Its ColdCell Insulation ensures superior cold retention compared to typical soft coolers, allowing your drinks and food to stay chilled for longer periods.

One of the standout features is its 100% leakproof HydroLok Zipper, which prevents any messy spills and keeps your contents secure. The DryHide Shell is both waterproof and resistant to punctures and UV rays, making it durable for rugged outdoor use. Weighing only 2.8 lbs and measuring 11.5 x 8 x 10.5 inches, it is relatively easy to carry, adding to its portability.

There are a few drawbacks to consider. The capacity may not be sufficient for larger groups or extended outings, as it holds only a limited number of cans. Additionally, while the cooler's materials are high-quality, they can contribute to a higher price point compared to other coolers on the market. Some users may find this cooler to be on the pricier side, especially if they are looking for a larger capacity at a lower cost.

Rating
9.4
Capacity
Insulation
Material

Most important from
2368 reviews

Capacity
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Insulation
This travel cooler is bigger than expected, fitting everything needed for a lunch at work and keeping items cold for about 2 hours without an ice pack.
Material
Durable and lightweight, the cooler meets expectations and has a great color.
Portability
Easy to carry with the included shoulder strap or handle on top, making it convenient for various uses.
Additional Features
The zipper can be a bit stiff, but a firm grip makes it manageable.

Buying Guide for the Best Soft Coolers

When it comes to picking the right soft cooler, it's important to consider how you plan to use it. Soft coolers are versatile and portable, making them ideal for picnics, beach trips, camping, and other outdoor activities. They are generally lighter and easier to carry than hard coolers, but they come in a variety of sizes, materials, and features. Understanding the key specifications will help you choose the best soft cooler for your needs.
CapacityCapacity refers to the amount of space inside the cooler, usually measured in quarts or liters. This spec is important because it determines how much food and drink you can store. Small coolers (10-20 quarts) are great for personal use or short trips, medium coolers (20-40 quarts) are suitable for small groups or day trips, and large coolers (40+ quarts) are ideal for extended trips or larger groups. Consider how many people you need to cater for and the duration of your trips when choosing the capacity.
InsulationInsulation is what keeps the contents of your cooler cold. The quality and thickness of the insulation will affect how long your cooler can maintain its temperature. High-quality insulation can keep items cold for several days, while lower-quality insulation may only last a few hours. If you need a cooler for long trips or hot climates, look for one with thick, high-quality insulation. For shorter trips or cooler weather, standard insulation may suffice.
MaterialThe material of the soft cooler affects its durability, weight, and insulation properties. Common materials include nylon, polyester, and vinyl. Nylon and polyester are lightweight and durable, making them good for general use. Vinyl is more waterproof and easier to clean but can be heavier. If you need a cooler for rugged outdoor use, look for one with reinforced seams and a tough exterior. For casual use, a lighter material may be more convenient.
PortabilityPortability includes features like handles, shoulder straps, and wheels that make the cooler easier to carry. This spec is important if you plan to move the cooler frequently or over long distances. Small coolers often have simple handles, while larger ones may have padded shoulder straps or even wheels. Consider how far you need to carry the cooler and choose one with the appropriate portability features to make transport easier.
Leak-Proof DesignA leak-proof design ensures that melted ice or condensation doesn't escape from the cooler, which is important for keeping your belongings dry and preventing messes. Look for coolers with welded seams and waterproof zippers to ensure they are truly leak-proof. If you plan to use the cooler in a vehicle or near other items that need to stay dry, a leak-proof design is essential.
Additional FeaturesAdditional features can enhance the functionality of your soft cooler. These may include extra pockets for storage, bottle openers, or antimicrobial linings to prevent odors and mold. While these features are not essential, they can add convenience and improve your overall experience. Think about what extra features might be useful for your specific needs and look for coolers that offer them.

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