10 Best Toothpastes 2025 in the United States

Crest 3DWhite Brilliance Deep Stain Remover toothpaste is designed mainly for users seeking fast and effective teeth whitening. Its standout feature is the patented whitening technology that claims to deliver visible results in just one day by breaking down deep stains. This can be very appealing if you want a quick boost in brightness.

The toothpaste also contains fluoride, which helps strengthen enamel and protect against cavities, making it a good choice for everyday dental health. For those with sensitive teeth, this formula is enamel-safe and labeled as sensitivity-safe, which means it should minimize discomfort during use. The bold mint flavor provides a refreshing brushing experience that lasts.

If your main goals are whitening and maintaining enamel strength without added sensitivity, this toothpaste fits well. However, if tartar prevention or natural components are priorities, you might need to explore other options.

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is designed mainly for people looking to whiten their teeth while protecting enamel. It contains 2% hydrogen peroxide, a strong whitening agent known to effectively remove stains from tea, coffee, and wine, which is a big plus if you want brighter teeth. The toothpaste also includes fluoride, which helps prevent cavities—a key factor in dental health. The flavor is described as Icy Fresh, offering a clean and refreshing brushing experience.

This toothpaste does not specifically mention sensitivity protection or tartar control, so it might not be the best choice if you have sensitive teeth or want to manage tartar buildup. It also doesn’t highlight the use of natural ingredients, so if you prefer more natural products, this might not fully meet that criterion.

The pack includes three convenient 3.2 oz tubes, making it a good value for regular users. It is well-suited for adults looking for powerful whitening and cavity protection but less ideal if sensitivity relief or tartar control is a priority.

Colgate Optic White Advanced Hydrogen Peroxide Toothpaste is designed primarily for individuals looking to whiten their teeth while also maintaining oral health. One of its standout features is its 2% hydrogen peroxide formula, which effectively targets and removes stains caused by common culprits like coffee, tea, and wine. Users can expect to see a noticeable difference, with claims of removing up to five years' worth of stains when used consistently for two weeks.

The inclusion of fluoride is a significant advantage, as it helps protect against cavities, making it suitable for those who prioritize both whitening and cavity prevention. Many will appreciate the enamel-safe formula, which ensures that the whitening process doesn’t compromise tooth health.

On the flavor side, the Sparkling White mint adds a refreshing touch, which can enhance the brushing experience for those who enjoy minty toothpastes. Colgate Optic White Advanced is a strong option for those seeking a robust teeth whitening solution combined with cavity protection. It may particularly appeal to adults looking for a minty fresh experience.